James D. Madsen
Marina Del Rey
Summary
Seasoned Senior Vice President of Operations with a comprehensive background in property management, security, strategic planning, project management, and team leadership. Proven ability to improve operational processes, enhance productivity and boost business growth through decisive leadership. Proficient at implementing cost control measures, enhancing staff performance and streamlining operations for efficiency. Committed to achieving high levels of customer satisfaction and business objectives across multiple disciplines.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Senior Vice President Operations
LA LIVE
01.2015 - Current
- Promoted to Senior Vice President of Operations, with oversight of the LA LIVE campus, added responsibilities for Parking Operations, and oversight of the Regal Cinema.
- Provided operational analysis of potential replacement tenants and assisted AEG Real Estate on lease negotiations. Ensured an efficient transition between old and new tenants.
- Developed and implemented operational strategies to generate an additional $4 million in top-line revenues from services provided by engineering, security, and janitorial for special events and award shows.
- Elevated the place-making experience of the annual Holiday Ice Rink program, increasing revenues and attendance each year.
Vice President Operations
LA LIVE
01.2007 - 01.2015
- Oversaw the creation of LA LIVE Campus operations, managing Technical Services, Tenant Relations, Security, Dock Operations and third-party service contractors.
- Coordinated event services with Arena and Nokia Theatre Operations to fulfill business requirements.
- Led operational project management during LA LIVE construction from initiation to operational transition.
- Successfully collaborated directly with tenant contractors to facilitate phased transitions from construction to full operations.
- Developed and implemented operational policies and procedures to establish a culture of efficiency and guest service.
- Hired and trained management team alongside line staff to build effective workforce.
- Created operational budgets and executed CAPEX planning to ensure financial viability.
Vice President, Hilltop Operations
Universal Studios Hollywood and Citywalk
01.1996 - 01.2007
- Drove operational performance across Technical Services, Security, Tenant Relations, and third-party contracts.
- Established Hilltop Operations department to improve control and efficiency in property management.
- Developed operating plan for theme park operations during Citywalk expansion construction.
- Transitioned from construction to operations, onboarding 30 new tenants while ensuring guest satisfaction.
- Executed security deployment plans, reducing crime on Citywalk by 25%.
- Created Preferred Parking program, increasing parking revenues by $2 million in first year.
- Contributed expertise for master planning projects at Universal Studios Orlando and Hollywood.
- Led team of 25 from Los Angeles for Orlando's grand opening in June 1990.
Education
Certification Program - Commercial And Advertising Art
North Valley Occupational Center
San Fernando, CA04-1981
Some College (No Degree) - Business Administration
College of The Canyons
Valencia, CASkills
- Property and facility management
- Project management
- Revenue generation
- Team leadership
- Security and protection
- Event coordination
- Tenant relations
- Financial oversight
- CAPEX strategy
- Construction management
- Crisis response
- Parking operations
Affiliations
- Published cartoonist and commerical illustrator
- Proficient with Abode creative suite programs Illustrator, photoshop, After Effects, and Final Cut Pro
- T-shirt designer and film maker
- Golf and Pickleball
Certification
- General Electric BELS program, Why Finance matters, Environmental Health and Safety, Plant Management
- OSHA 30 Certified
Timeline
Senior Vice President Operations
LA LIVE
01.2015 - Current
Vice President Operations
LA LIVE
01.2007 - 01.2015
Vice President, Hilltop Operations
Universal Studios Hollywood and Citywalk
01.1996 - 01.2007
Certification Program - Commercial And Advertising Art
North Valley Occupational Center
Some College (No Degree) - Business Administration
College of The Canyons
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