Performance-oriented Food Safety Sales/Business Development Leader offering exceptional record of achievement over 20 year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
24
24
years of professional experience
Work History
Director, Food Safety Sales & Marketing
Eurofins Abraxis
Warminster, PA
12.2019 - Current
Oversee global sales and marketing of the organization's food safety and life science business units to $5M in revenues.
Create annual budget and develop comprehensive plan to accomplish company objectives while staying within budget.
Increased food safety product sales revenue by 25% annually over two-year period.
Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
Initiated effective digital marketing campaigns to reinforce branding initiatives and maximize outreach.
Managed customer sales in grain handling, milling, food and beverage and contract lab markets by managing direct sales and international channel programs.
Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
Business Development and Sales Executive, U.S.
Randox Food Diagnostics
Philadelphia, PA (Crumlin, Ireland)
06.2018 - 03.2019
Investigated and integrated new strategies to expand business operations and grow customer base with U.S. markets for newly introduced bio-chip food analysis technology.
Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
Organized promotional events and interacted with customers to increase new product awareness.
Identified opportunities for growth within U.S. territory and collaborated with international marketing teams to reach sales goal.
Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
Created and implemented new business opportunities by utilizing strategic networking strategies across U.S. grain handling and meat processing markets.
Regional Sales Director
Adrenaline
Yardley, PA
05.2016 - 06.2018
Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches in fundraising.
Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on revenue opportunities across regional schools.
Forecasted annual, quarterly and monthly sales goals.
Handled all customer relations issues, enabling quick resolution and client satisfaction.
Identified new product opportunities and target customers.
Boosted sales revenues across region resulting in $500K in earnings.
Business Development Manager
J.E. Nelson Strategic Consulting, LLC
Yardley, PA
10.2014 - 05.2016
Identified and pursued valuable business opportunities to generate revenue of over $1M.
Established relationships with key decision-makers within customer's organizations to promote growth and retention.
Streamlined operations by delivering recommendations for knowledge-base processes and procedures.
Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Regional Director / Franchise Owner
Collegiate Sports Recruit
Owings Mills, MD
09.2008 - 07.2014
Aligned organizational objectives with company mission, increasing revenue to over $400K annually and growing business by collaboratively developing integrated strategies for college bound athletes.
Promoted company by giving exciting and dynamic presentations to customers.
Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email.
Monitored staff performance by actively engaging in and observing day-to-day activities.
Participated in promotional opportunities and onboarding of new accounts.
Business Development Consultant
Exin Industria E Comercio Ltda
Santa Catarina, Brazil
01.2007 - 01.2008
Trained sales staff on arranging potential client contacts, cultivating relationships and follow through on service needs within soy product / protein markets.
Negotiated contracts and sales terms with new and existing clients.
Planned marketing initiatives and leveraged referral networks to promote business development.
Improved bottom-line profitability by growing customer base and capitalizing on upsell opportunities.
Bus. Unit Mngr. / Director, Corporate Accounts
Strategic Diagnostics Inc.
Newark, DE
09.1996 - 10.2006
Oversaw food / industrial diagnostics business unit from start-up to over $15M in revenues annually.
Enhanced and redefined organizational structure to maintain company's competitive edge across territories.
Created, managed and executed business plan and communicated company vision and objectives to motivate teams.
Capitalized on food industry and marketplace trends to enhance sales solutions and approaches.
Brought in new business connections and revenue generation opportunities by improving networking strategies within regulatory, biotech and food processing companies.
Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits.
Spearheaded business operations by consistently seeking methods to improve profitability through cost containment and revenue generation.
Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones and tailor products to individual markets.
Negotiated manufacturing service agreements and quality standards.
Established team priorities, maintained schedules and monitored performance.
Developed and administered project budgets.
Education
Bachelor of Science - Packaging Management
Rochester Institute of Technology
Rochester, NY
06.1983
Skills
Problem Solving
Market Trend Analysis
Sales Projections
Business Development
Relationship Building
Consultative Selling Techniques
Sales Management & Direct Sales
Lead Identification and Generation
Accomplishments
Responsible for a range of successful new product launches focused on rapid, food diagnostics across grain, food, beverage, turf and ornamental markets within start-up environments.
Managed Food / Industrial Diagnostics Business Unit to over $15M in annual revenues.
Identified and managed sales and relationships with global agricultural biotechnology firms, major food processors, international food technology distributors and European suppliers.
Experienced across a wide range of food contaminants including GMOs, Allergens, Mycotoxins, Pathogens, Pesticides, VDRs and more and markets such as grain, milling, dairy, meat, poultry, food & beverage.
Managed sales channels for food and environmental testing products in Latin America, Asia and Europe.
Successfully collaborate across departments with R&D, manufacturing and technical support to meet customer needs and create new applications.
Supervised sales team of 16 members.
Inventor, U.S. patent #5,047,207 (Kit for Diagnosing Plant Diseases).