Summary
Overview
Work History
Education
Skills
Certification
Timeline
THOUGHT LEADERSHIP & PUBLICATIONS
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MARGUERITE TOLLIVER

linkedin.com/in/margueritetolliver

Summary

Dynamic Head of Partnerships and published sales author with proven expertise in building high-performing teams, driving revenue growth, and forging strategic alliances. Recognized for thought leadership, issue resolution, and relationship-building that maximize client retention and expand market presence. Proactive, “Think Outside the Box” leader with a record of transforming challenges into growth opportunities.

Overview

33
33
years of professional experience
1
1
Certification

Work History

VICE PRESIDENT of NEW BUSINESS PARTNERSHIPS

Asellus Group
12.2021 - Current
  • Responsible for creating alliances with media companies and advertising agencies to purchase live sports on CTV.
  • Increased revenue and growth through strategic business solutions, effective client presentations and promoting compelling business opportunities.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.

ADVERTISING & DIGITAL MEDIA STRATEGIST

Marketing Consultant
07.2019 - Current
  • Partnered with agencies, brands, and start-ups to develop high-impact growth strategies and innovative marketing solutions.
  • Specialized in multi-cultural marketing, building campaigns that authentically connected with diverse audiences and delivered measurable results.
  • Directed cross-platform strategies across Linear TV, OTT, Connected TV, Advanced TV, OOH, Mobile, Social Media, and Digital technologies.
  • Served as a trusted advisor on advertising innovation and emerging media trends, helping clients stay ahead of the competitive landscape.

LOCAL SALES MANAGER/ GENERAL SALES MANAGER

Altice USA/ Cablevision/ TCI Media Services
05.1992 - 06.2019
  • 3 NAMES ABOVE DUE TO COMPANY ACQUISITIONS
  • Increased Local and National client revenue in highly competitive Westchester market within NY DMA from $700,000 to over $16,000,000 annually.
  • Grew client base from 28 to over 700.
  • Built high performing local cable advertising team which consistently outperformed goals, and transformed them into award-winning, record-breaking, multi-screen advertising team.
  • Company Leader in Advanced Advertising Platform Sales strategies, including signing division's largest IP Digital Addressable deal and largest Addressable TV deal.
  • Evangelist for new "go-to-market" products, such as OTT/CTV and Addressable TV.
  • Developed Strategic Account Plans, Sales Tools, Pricing, Packages, News12 Segment Promotions, Multi-Cultural strategies and Client Presentations for both TV and Digital, raising the "performance bar" for internal teams and for client success.
  • Managed division's largest account, leveraging strong relationships with both agency and client, growing account from $25k to $1.8M.
  • Worked closely with representatives from networks like MSNBC, AMC, ESPN, CNN and Lifetime to create targeted, cost effective client promotions resulting in incremental revenue.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and exceed sales goals.
  • Managed relationship and campaigns with national rep firm.
  • Over 20+ years, hired and trained executives that are now important to the industry's success.

Education

GRADUATED MAGNA CUM LAUDE - BUYING AND MERCHANDISING/ COMMUNICATIONS

FASHION INSTITUTE oF TECHNOLOGY

Skills

  • Sales & Marketing Strategy Revenue Growth Targeted Campaigns
  • Relationship Building & Retention Partner Development
  • Team Leadership New Business & Pipeline Development
  • Negotiation & Closing Presentations Communication
  • Analytical Problem Solving Performance Metrics

Certification

The Trade Desk Certification- Programmatic, Professional, OTT

Salesforce Training Program |

UDEMY Social Media & Digital Marketing

Simplifi Digital Training Program |

Media Bistro Social Media Training

CAB Sales Management Course |

Tony Robbins Sales Management Course

Phil Farris Sales Management Training Program |

Phil Farris Sales Training Program

Larry Jobe Sales Training Program |

Learning International Sales Training Program

Sales Pro Professional Selling Skills |

Steve Bookbinder Sales Training Program

Timeline

VICE PRESIDENT of NEW BUSINESS PARTNERSHIPS

Asellus Group
12.2021 - Current

ADVERTISING & DIGITAL MEDIA STRATEGIST

Marketing Consultant
07.2019 - Current

LOCAL SALES MANAGER/ GENERAL SALES MANAGER

Altice USA/ Cablevision/ TCI Media Services
05.1992 - 06.2019

GRADUATED MAGNA CUM LAUDE - BUYING AND MERCHANDISING/ COMMUNICATIONS

FASHION INSTITUTE oF TECHNOLOGY

THOUGHT LEADERSHIP & PUBLICATIONS

  • Published AuthorSales Superstars: Mastering Personal Brilliance & Building Elite Teams
  • Published AuthorThe Art of Persuasion: Connecting, Influencing & Winning in Sales
  • (available worldwide through Amazon, Barnes & Noble, and other major retailers)
MARGUERITE TOLLIVER