Summary
Overview
Work History
Education
Skills
Relevant Systems Proficiency
Timeline
Generic

James Edwards

Birmingham,AL

Summary

Dynamic eCommerce Manager with a proven track record, excelling in website optimization and customer service. Lead initiatives that boosted sales and enhanced user experience, while leading a team to exceed performance goals. Skilled in fostering strong relationships and driving significant growth in online retail.

Overview

7
7
years of professional experience

Work History

ECommerce Manager

Alabama Outdoors - SMAO LLC.
01.2020 - Current
  • Analyzed sales trends, identifying opportunities for growth and proactively addressing underperforming categories or products.
  • Helped find leading online retailers and platforms to connect with consumers.
  • Supervised a team of e-commerce specialists, providing guidance and performance feedback to foster professional development.
  • Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
  • Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content, and user experience.
  • Coordinated closely with customer service representatives to address inquiries promptly and effectively resolve issues related to online purchases.
  • Developed and executed e-commerce positioning, values, tone of voice, and design elements to bring value and convenience to customers.
  • Collaborated with cross-functional teams to develop and launch new products, meeting market demands.
  • Implemented effective search engine optimization techniques to increase organic site traffic and improve keyword rankings.
  • Enhanced user experience with intuitive site navigation, compelling product descriptions, and visually appealing design elements.
  • Advocated for mobile-first initiatives to optimize the online shopping experience for an increasingly diverse device landscape.
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
  • Oversaw the creation of high-quality visual assets for use across digital platforms, enhancing brand identity and consumer engagement.
  • Streamlined order fulfillment processes, improving customer satisfaction.
  • Monitored and analyzed website analytics to inform data-driven decisions for website enhancements.
  • Negotiated with shipping providers to secure cost-effective rates, lowering operational costs and increasing profit margins.
  • Managed customer service team to address inquiries and issues promptly, maintaining high levels of customer satisfaction.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Intern (Remote)

Swerve Collective Creations (Record Label)
06.2022 - 06.2023
  • Digital art and graphic design for release packages.
  • Scouting artists to build out the artist roster and release schedule.
  • Built out website using Shopify, then migrating to Wordpress.
  • Digital product management
  • Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
  • Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
  • Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.

Ecommerce Associate

Alabama Outdoors - SMAO LLC.
11.2019 - 01.2020
  • Inspected landing pages, product information and checkout options to verify visual appeal, accuracy and usability.
  • Streamlined return process, resulting in quicker resolution times for customer issues.
  • Collaborated with the marketing team on promotional campaigns that drove increased traffic and sales conversion rates.
  • Conducted competitor analyses to stay informed of industry trends and maintain a competitive edge in the marketplace.
  • Resolved customer inquiries promptly and professionally, earning positive reviews and repeat business from satisfied customers.
  • Coordinated order fulfillment processes to ensure timely delivery of products to customers.

Store Associate

Alabama Outdoors - SMAO LLC.
05.2018 - 11.2019
  • Worked closely with fellow associates to create a positive work environment, fostering teamwork and mutual support
  • Maintained a clean and safe shopping environment for customers through regular cleaning and monitoring of store conditions.
  • Provided exceptional customer service by actively engaging with shoppers and offering assistance as needed.
  • Streamlined store operations by organizing merchandise displays and restocking shelves promptly.
  • Assisted with inventory management, ensuring accurate counts and proper storage of products.
  • Handled cash register operations accurately, balancing drawers at the end of each shift.
  • Utilized product knowledge to offer alternatives when specific items were out of stock, maintaining potential sales.

Education

High School Diploma -

Hoover High School
Hoover
05-2017

Skills

  • Website optimization
  • Mobile commerce
  • Specification copy writing
  • Storefront creation
  • Landing page optimization
  • Staff training and development
  • Customer order management
  • Operations management
  • Sales reporting
  • Rapport and relationship building
  • Customer service
  • Promotional sales events
  • Inventory tracking
  • Inventory management
  • Data evaluation

Relevant Systems Proficiency

Web Systems

  • BigCommerce
  • Shopify
  • Magento
  • Wordpress
  • Adobe Photoshop
  • Adobe Lightroom
  • Searchspring
  • Microsoft Excel
  • Google Analytics
  • Meta Ads
  • Helpdesk (Freshdesk, Freshchat, Freshcaller)
  • Basecamp
  • Monday.com

POS Systems

  • Business Central (LS Retail)
  • NCR Counterpoint

Timeline

Intern (Remote)

Swerve Collective Creations (Record Label)
06.2022 - 06.2023

ECommerce Manager

Alabama Outdoors - SMAO LLC.
01.2020 - Current

Ecommerce Associate

Alabama Outdoors - SMAO LLC.
11.2019 - 01.2020

Store Associate

Alabama Outdoors - SMAO LLC.
05.2018 - 11.2019

High School Diploma -

Hoover High School

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