James Federico
Rocklin,CA
Summary
Motivated individual bringing expertise in marketing, sales and operations. Consults with customers, builds strong relationships, puts in the hard work to increase sales, and success.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Business Development Representative
Anheuser-Busch Beyond Beer
01.2022 - 01.2023
- Increased volume, simple distribution, and multiple points of distribution in accounts
- Total Cutwater Volume Growth while in role: 11.4%
- Total Nutrl Volume Growth while in role: 22.0%
- Achieved multiple KPI goals from month to month
- Proficient in working with VIP KARMA / iDIG
- Developed and maintained strong working relationships with 84 accounts within assigned territory
- Expanded business through prospecting, identifying new, and prospective accounts
- Maintained extensive knowledge of multiple brands within portfolio to provide expertise unique to each account
- Managed and maintained a budget used for samples, activations, and POS
- Coordinated promotional events within the account base and managed monthly activation schedules
- Helped to train and develop new reps as they came into role
Marketing Representative
The Finnish Long Drink
02.2021 - 08.2022
- Acquired, developed, and frequently serviced over 60 on-premise accounts
- Planned, organized, and worked promotional events to expand brand recognition
- Merchandised multiple accounts
- Trained new reps
Bar Lead
Punch Bowl Social
07.2018 - 03.2020
- Kept detailed inventories and notified management of ordering needs for liquor, beer, wine, and bar supplies
- Established rapport with customers by providing friendly and attentive service
- Engaged in suggestive selling and other sales techniques
- Performed in high volume bar
- Trained new bartenders
Education
High School Diploma -
Buchanan High School
Clovis, CA06.1998
Skills
- Lead Qualification
- Product Knowledge
Strategic Networking
- Account Management
- Brand Building
- Sales
Certification
* Fine Vintage
* Mixology License
* Real Estate License
Timeline
Business Development Representative
Anheuser-Busch Beyond Beer
01.2022 - 01.2023
Marketing Representative
The Finnish Long Drink
02.2021 - 08.2022
Bar Lead
Punch Bowl Social
07.2018 - 03.2020
High School Diploma -
Buchanan High School
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