JAMES FRITZ

As a Product Marketing Manager at Charles Schwab, I manage the Digital Marketing team's experimentation program, as well as own various experiences on the retail website.

Some of my top accomplishments include:

• Transformed experimentation program into center of excellence for marketing team
• Successfully implemented organization's first ever federated experimentation program, utilizing internal and agency resources
• Launched and shared measurable insights from over 100 A/B tests that are used to optimize website for visitors
• Created net new webpage designed to support new to retail prospects in their account selection process
• Enhanced Awards page to include most recent Schwab awards, and ensure all language and imagery is compliance approved
• Held quarterly meetings with various stakeholders, including managing director, to share experimentation learnings and showcase wins and opportunities for program improvements
• Presented test learnings in quarterly analytics meeting to CMO and other top marketing executives

At Safeguard Global, I joined the company to create an entirely new inbound strategy to introduce and convert prospects to the Safeguard Global product.

Some of my top accomplishments include:

• Increased number of keywords ranking on page one of Google SERP from 20 in Mar 2020 to 267 in Mar 2021 (1,235% increase)
• Created 165% organic traffic growth Q4 2019 vs Q4 2020
• Exceeded a 100% increase in lead volume for main product line Q4 2019 vs Q4 2020
• Achieved 71% increase in inbound pipeline revenue in less than one year

My role at FlashParking was a hybrid between traditional demand gen and digital marketing

Some of my top accomplishments include:

• Successfully integrated Salesforce platform with Pardot to implement a process for Sales to follow up with qualified leads
• Launched 3 successful ABM campaigns that resulted in over 500 qualified leads
• Analyzed metrics on events, campaigns, web performance, and email campaigns to improve overall marketing strategy
• Managed WordPress CMS to post new content to website
• Developed and executed Social media campaigns
• Managed content syndication programs with various 3rd parties

At Intersys, I managed the company's digital properties, including content creation, website content/design, analytics, social media presence, SEO, paid media, and marketing automation (Pardot).

Some of my top accomplishments include:

• Created go-to-market strategy for Intersys' internal search product, Skye Search
• Successfully launched first ever Pardot instance for marketing automation
• Created over 20 SEO landing pages to attract organic traffic that showed intent for Intersys' services
• Created 5 case studies to be used for Sales support
• Managed all updates to Intersys website via Wordpress

While at AlienVault, I managed the ideation, creation, and promotion of various marketing materials, including:

• Two eBooks which combined created approximately 29,000 sales qualified leads, 55 booked deals, and $1.8M in revenue
• Over 30 whitepapers, top five of which assisted in generating approximately 52,800 sales qualified leads, 176 booked deals, and $4.8M in revenue
• Six case studies that were used to assist Sales team in their sales motion
• Over 40 SEO landing pages used to attract users searching for specific keywords that showed intent for interest in the AlienVault product

While at SolarWinds, top achievements include starting company's first ever Content Marketing program and writing company's first ever style guide. Overall role required collaboration with outside content agencies, product marketing specialists, product marketing managers, and marketing managers to develop content needed for marketing funnel.

Wrote and edited accurate and engaging content for global audience on AMD website. This was achieved through collaboration with various departments within AMD to ensure that copy both informed readers and encouraged them to use AMD products.

Assisted in migrating HTML, CSS, and JavaScript content such as Web pages, formatted email wrappers, and online donation forms from external database into Blackbaud's internal CMS.