James Gatiti
Victoria,British Columbia
Summary
Value-driven, hardworking, results-oriented professional and lifelong learner with a proven track record of adding value across diverse and challenging scenarios. I am proficient in project management and cross-cultural communication, and actively promote equity, diversity, and inclusivity principles within my work environment. Possessing a strong ethical compass, I excel in adapting to new environments and tasks, consistently achieving results through collaborative teamwork. With a keen aptitude for adopting emerging technologies and configurations, I am dedicated to delivering under pressure and contributing meaningfully to organizational objectives. Previous accomplishments include doubling productivity, enhancing sales, and fostering a positive internal work culture.
Overview
8
8
years of professional experience
Work History
Corporate Communications Coordinator
American Tech Vision Solutions Canada
04.2024 - Current
- Joined the company as a corporate communications coordinator, leveraging my professional and academic knowledge towards offering tailored communications support, and promoting effective organizational communication and social change initiatives linking all the company's 4 subsidiary offices in Canada, USA, India, and Singapore, from my remote location based in Victoria, British Columbia
- My current role involves assisting in brand awareness and development, social media management, website design, e-commerce integration, brand development, crisis communication preparedness, as well as setting up and educating all the staff members in each subsidiary branch on the company's marketing and communication plans as well as the brand's strategy geared towards growth and increased sales.
- Schedule 6 weekly posts, responding to multiple emails and phone calls daily, as well as canvassing for new clients with a targeted approach of onboarding or generating 20 interested leads per week, forwarding them to the sales team for closing.
- I'm also responsible for promoting development and social change initiatives, developing communication research strategies to select our target market in each region, internal organizational communication, enhancing communication creativity and diversity through EDI practices, and updating our marketing strategies in liaison with the board of directors.
- Wrote press releases and other materials utilizing SEO practices while updating our digital media presence and product launches.
- Developed a comprehensive media outreach plan to increase visibility of our IT-based products in local, regional, and national markets.
- Produced and distributed brochures, newsletters, and press kits.
- Prepare and edited all previous and current organizational publications such as client weekly newsletters and integrated quarterly reports, for internal or external audiences.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Created and executed targeted PR campaigns to raise awareness of the organizations product catalogues and initiatives.
Night Auditor / Front Desk Agent
Four Points by Sheraton
09.2022 - 02.2024
- In my role as the Night Auditor and Front Desk Agent, I was entrusted with an array of critical tasks and responsibilities
- Verifying revenue and expense postings during audit procedures to ensuring next-day reports, including contingency reports and availability summaries, are accurately prepared
- My role involved meticulous account reconciliation, emphasizing the utmost accuracy
- I continually monitor market trends, comparing our room rates with competitors and making necessary adjustments to remain competitive
- I managed the front desk handling guest reservations, guest check-ins, guest inquiries and responding to incoming calls always ensuring a high level of customer service, averaging 50 check-ins and 20 in-coming call reservations and complaint resolutions per 8-hour shift.
- I worked closely with the front desk manager, training new agents, while continuously devising changes and tactics for guest services, customer retention, and online promotional campaigns
- I collaborated with the head of accounts, assisting in ensuring that all financial records are consistently accurate and up to date
- As the primary contact during the night shift, my responsibilities extend to direct guest interactions, including assisting with check-in procedures, room assignment, wake-up call scheduling, and reservation requests
- I promptly respond to calls and emails, reconcile receipts, balance cash drawers, and provide guests with required information while promoting the hotel's services and features.
Senior Marketing and Communications Coordinator
GoldenRatio Coffee LLC
01.2021 - 12.2023
- Worked remotely/Part time from Victoria, Canada, as the point of coordination for both internal and external communication processes for our head office based in Texas, USA, and helped to Project Managed the entire setup of our multi-million-dollar Roasting Facility in Katy, TX from inception to completion
- Instrumental in driving engagement with prospective business partners at international trade shows, exhibitions, and business events, both in person and virtually
- Designing innovative digital concepts for our online presence and social media marketing efforts, contributing to our brand's global reach
- Establishing strong business relationships with key associates in host countries and closely collaborating with the International Coffee Organization (ICO) to ensure company compliance with coffee procurement and export regulations
- Improved the company's business development by generating over USD 2 Million in green coffee and roasted coffee export sales in the year 2023.
- Supporting direct trade initiatives to empower coffee farmers globally and strengthen relationships with stakeholders
- Fostering Equity, Diversity, and Inclusivity (EDI) initiatives within the company's diverse organizational culture
- Setting and monitoring pre-established sales targets and continuously reviewing and escalating sales leads to foster business growth
- Managing all official social media accounts with a data-driven approach to scheduling posts and enhancing online engagement
- Maintaining the company website through WordPress, collaborating with freelance graphic designers to design and update all branding materials
- Establishing and overseeing internal standard operating procedures related to production flow, data handling, and lead generation follow-up, ensuring departmental compliance with traceability and accountability standards set by the US Food and Drug Administration (FDA).
Head of Operations and Marketing
Elite Exim Limited
01.2017 - 12.2020
- Strategic Leadership: Developed and executed strategies to streamline import and export operations and enhance overall efficiency and profitability
- Operational Management: Oversaw day-to-day operations, including supply chain management, production processes, inventory control, and logistics
- Team Leadership: Managed and mentored a team of operations and marketing professionals, fostering a collaborative and high-performing work culture
- Marketing Strategy: Formulated comprehensive marketing strategies aligned with business goals and market trends to increase brand visibility and customer acquisition, increasing our annual market share each year by 5%
- Campaign Management: Planned and executed marketing campaigns across various channels, such as digital marketing, advertising, social media, and events
- Market Research: Conducted market research and analysis to identify opportunities, trends, and competitive landscapes, guiding decision making processes
- Customer Relationship Management: Implemented customer-centric strategies to enhance customer satisfaction, retention, and loyalty
- Budget Management: Managed budgets for operations and marketing activities, ensuring cost-effectiveness and optimal resource allocation
- Performance Monitoring: Monitored key performance indicators (KPIs) to assess the effectiveness of operations and marketing strategies, making data-driven adjustments as needed
- Cross-Functional Collaboration: Collaborated with other departments, such as sales, finance, and product development, to achieve overarching business objectives
- Compliance and Risk Management: Ensured compliance with industry regulations and standards while mitigating operational and marketing risks.
Education
Master of Arts - International and Intercultural Communications
Royal Roads University (Canada)
Victoria BC03.2024
Bachelor of Arts - Marketing and Management
West London College (UK)
London, UK01.2004
Diploma - International Diploma in Computer Studies (IDCS)
NCC Education (UK)
London, UK06.2001
Skills
- Corporate and Crisis Communications
- Social Media Strategy
- Brand Management
- Digital Marketing
- Web Content Management
- Traditional marketing
Academic and professional achievements
- Royal Roads University Founders Award - June 2024
- Royal Roads University Development and Social Change Award - November 2022
- Mass Challenge 2016 Switzerland Accelerator: GOLD Award Winner - November 2016
- Mass Challenge 2016 Switzerland: HIGHEST SOCIAL IMPACT Award Winner - November 2016
Accomplishments
- I achieved project management success by helping to set up a multi-million-dollar coffee roasting facility in Houston, TX, where I project managed the entire project and completed it within the time frame allocated with accuracy and efficiency.
- Collaborated with start-up companies to help them source funds by assisting in their pitch decks, marketing strategies, business plans, and financial projections.
- I supervised a team of 15 staff members while project managing a plant automation project and helping the business development unit increase their annual sales by 30%.
Certifications and foreign qualifications
- Interpreter Language and Skills Assessment Tool (ILSAT) - May 2024 - Across Languages, Translation & Interpreter Services (London, Ontario)
- Project Management Professional (PMP) - Ongoing - Project Management Institute (PMI)
- Call Center and Customer Service Certification - Kencall EPZ Ltd
- Radio and Journalism Diploma - Music and Technology Academy (MTA)
Volunteer roles
Volunteer Team Lead, 07/01/2022, 07/01/2023, Vancouver, British Columbia.
- Work remotely for the BCSPCA Vancouver Shelter and Animal Hospital.
- Dedicate a few hours each week to assisting with both internal and external communications.
- Assist with screening, onboarding, and deployment of shelter volunteers.
- Collaborate closely with the branch manager on various tasks.
- Maintain constant liaison with volunteers to ensure effective communication.
- Manage the volunteer database to keep track of volunteer information and activities.
- Provide training and support for volunteers to enhance their skills and knowledge.
- Motivate staff and volunteers to maintain a positive and productive work environment.
- Contribute ideas and suggestions in consultation with the branch manager to improve operations and services.
- Carry out various other duties assigned by the branch and assistant branch managers as needed and on an ongoing basis.
Timeline
Corporate Communications Coordinator
American Tech Vision Solutions Canada
04.2024 - Current
Night Auditor / Front Desk Agent
Four Points by Sheraton
09.2022 - 02.2024
Senior Marketing and Communications Coordinator
GoldenRatio Coffee LLC
01.2021 - 12.2023
Head of Operations and Marketing
Elite Exim Limited
01.2017 - 12.2020
Master of Arts - International and Intercultural Communications
Royal Roads University (Canada)
Bachelor of Arts - Marketing and Management
West London College (UK)
Diploma - International Diploma in Computer Studies (IDCS)
NCC Education (UK)
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