JAMES GLOVER
MADISON,GA
Summary
Dynamic Corporate Marketing Executive with a proven track record at IBM, driving brand visibility and sales revenue through innovative campaigns and strategic marketing initiatives. Skilled in data-driven decision making and creative direction, I excel in mentoring teams and executing comprehensive marketing strategies that resonate with diverse audiences.
Overview
36
36
years of professional experience
Work History
Corporate Marketing Executive
IBM
11.1986 - 05.2022
- Spearheaded rebranding initiatives to align company identity with evolving market demands while maintaining core values.
- Collaborated closely with sales teams to align messaging strategies that resonated effectively with target audiences.
- Mentored junior staff members on marketing best practices, fostering a culture of continuous learning and professional development.
- Managed cross-functional teams to create cohesive marketing materials for product launches.
- Increased brand visibility by developing and executing comprehensive marketing strategies.
- Boosted sales revenue through innovative advertising campaigns and targeted promotions.
- Enhanced corporate image through creative design of promotional materials, including brochures, banners, and presentations.
Education
Master of Science - International Business
Georgia State University
Atlanta, GA06-1988
Bachelor of Arts - Foreign Languages And Literatures
University of West Georgia
Carrollton, GA06-1986
Bachelor of Science - Business Management
University of West Georgia
Carrollton, GA06-1984
Associate of Arts - Businesss
Truett McConnell University
Cleveland, GA06-1982
Skills
- Data-driven decision making
- CRM management
- Creative direction
- Marketing analytics
- Media planning
- Campaign execution
- Advertising management
- Competitive analysis
- Web analytics
- Multicultural marketing
- Sales enablement
- Strategic thinker
- Social media engagement
- Marketing plan development
- Graphic design
- Event planning
- Sales promotions
- Special events planning
- Campaign planning
- E-mail and direct mail marketing campaigns
- Campaign management
Timeline
Corporate Marketing Executive
IBM
11.1986 - 05.2022
Master of Science - International Business
Georgia State University
Bachelor of Arts - Foreign Languages And Literatures
University of West Georgia
Bachelor of Science - Business Management
University of West Georgia
Associate of Arts - Businesss
Truett McConnell University
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