Summary
Overview
Work History
Education
Skills
Timeline
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James Gordon

James Gordon

Summary

Highly motivated and experienced individual seeking to leverage my skills and knowledge in Sports Management to contribute to a career in fan engagement and gameday operations. Possessing a strong understanding of the sports industry and target demographics, with experience in event planning, social media marketing, and community engagement. Proven ability to think creatively and develop successful marketing campaigns that increase fan attendance and revenue. Skilled in project management, data analysis, and problem-solving, with proficiency in Excel and other online tools. Committed to fostering a positive fan experience and creating a memorable gameday atmosphere for all.

Overview

4
4
years of professional experience

Work History

Platinum Sales Associate

TopGolf
05.2021 - Current
  • Managed and updated member accounts in Topgolf's CRM system, ensuring accurate record keeping and seamless customer service
  • Collaborated with other departments and cross-functional teams to ensure customer satisfaction and achieve organizational goals for the TopGolf brand.
  • Continuously analyzed sales data and made recommendations for improvements to sales processes, leading to a 10% increase in overall sales for Topgolf.
  • Built and maintained strong relationships with Topgolf members and community partners, resulting in an increase in repeat business and positive word-of-mouth referrals

Asst. Director of Marketing & Gameday Operations

Coastal Carolina University Athletics Department
08.2019 - 05.2021
  • Lead in-game promotions and game day operations at Coastal Carolina athletic events including basketball, softball, baseball, and football.
  • Oversight of volunteers, game day management, internal operations, logistics, and event coordination for the Myrtle Beach Bowl, Myrtle Beach Invitational, & FCS Kickoff Classic
  • Supervised and lead a team of marketing and gameday operations staff to ensure that all tasks and responsibilities are carried out in a timely and effective manner.
  • Collaborated with other departments, including athletics, communications, and ticket sales, to ensure a seamless gameday experience for fans

Marketing Intern

Coastal Carolina University Athletics Department
08.2018 - 05.2019
  • Developed and implemented comprehensive marketing plans to increase attendance and revenue at athletic events.
  • Created and executed social media and digital marketing campaigns to promote games and other athletic events.
  • Analyzed and evaluated the effectiveness of marketing efforts and made adjustments as necessary to ensure to ensure adequate engagement from our target audience.
  • Worked closely with the athletic department to identify new revenue opportunities and develop creative ways to engage fans.

Education

Bachelor of Science - Recreation & Sports Management

Coastal Carolina University
Conway, SC
05.2021

Skills

  • Experience using cloud-based tools such as Google Suite, Microsoft Teams, and Dropbox
  • Proficiency with Excel, including experience with formulas, functions, pivot tables, charts, and data analysis tools
  • Sales experience, especially in a membership or subscription-based model
  • Experience with CRM software
  • Experience with social media management tools such as Hootsuite, Sprout Social, or Buffer to create and execute social media strategies
  • Proven ability to develop and execute successful marketing campaigns that increase fan attendance, merchandise sales and overall revenue

Timeline

Platinum Sales Associate

TopGolf
05.2021 - Current

Asst. Director of Marketing & Gameday Operations

Coastal Carolina University Athletics Department
08.2019 - 05.2021

Marketing Intern

Coastal Carolina University Athletics Department
08.2018 - 05.2019

Bachelor of Science - Recreation & Sports Management

Coastal Carolina University

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James Gordon