James Gough
GEORGETOWN,Texas
Summary
Skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.
Overview
20
20
years of professional experience
Work History
Art Director
McCann New York
05.2010 - 12.2024
- Created campaigns for clients like L’Oréal, Microsoft Xbox, Black & Decker, Verizon and Coca-Cola
- Worked with account and brand management to produce, present, execute and improve global marketing campaigns
Creative Director
Silicon Labs
02.2023 - 12.2023
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Led and managed a team of designers, videographers and animators to develop campaigns, promotions and videos
- Oversaw brand design evolution and initiated processes to ensure brand continuity
Founder/Creative Director
Overactive Creative, LLC
01.2020 - 02.2023
- Built and led teams of copywriters, designers, editors, art directors and animators tailored to each project.
- Directed, wrote, designed, produced, animated advertising, video, digital and traditional projects/campaigns
- Oversaw creative work for clients like Microsoft, Avid, AT&T, Tata, Influx Data, Inquba, SFI International, and Equazen Pro
Creative Director
Performance Health
03.2016 - 08.2019
- Created global branding for Performance Health, Biofreeze, Theraband, Cramer, Therapearl, Bon Vital and Active Ankle
- Directed the creation of brand campaigns across traditional, digital, social, content, trade show, event and PR
- Built and managed an in-house agency of art directors, copywriters, content producers and designers
- Selected and directed outside agencies, productions companies, photographers, videographers and creative teams
Global Managing Director - Creative
Columbia Sportswear
08.2018 - 07.2019
- Led the creation and implementation of all Columbia global branding, design, copy, content production and digital storytelling
- Directed the creation of global brand marketing assets for retail, wholesale, in-store, digital, social, advertising and PR
- Built and led an in-house agency team of 30+ designers, art directors, copywriters and content producers
- Selected and directed outside agencies, production companies, photographers, videographers and creative teams
Creative Director
Marcus Thomas LLC
02.2010 - 03.2016
- Led the creative executions and stragtegic brand storytelling for clients like GE Lighting, Swagelok, Timkin Steel, Sirva, Quanex, Nestle, Bendix, Diebold, Allied and Purdy
- Directed a group of copywriters and art directors to produce award-winning creative executions
- Personally oversaw international creative development in Germany, Japan, Brazil, UK, Canada and Argentina
Senior Art Director
JWT Detroit
01.2005 - 03.2009
- Developed multi-disciplinary campaigns for Ford Focus, Fusion, Flex, Escape, Edge, F-150, Mustang and Autoweek
- Coordinated with planning, account and global brand management to create award-winning brand stories
Education
Bachelor of Arts - Communications Marketing & Visual Design
Brigham Young University
Provo, UT04.2000
Skills
Expert in Adobe Creative Suite (Photoshop, Indesign, Illustrator, After Effects, XD), Microsoft Office
Published Author
Timeline
Creative Director
Silicon Labs
02.2023 - 12.2023
Founder/Creative Director
Overactive Creative, LLC
01.2020 - 02.2023
Global Managing Director - Creative
Columbia Sportswear
08.2018 - 07.2019
Creative Director
Performance Health
03.2016 - 08.2019
Art Director
McCann New York
05.2010 - 12.2024
Creative Director
Marcus Thomas LLC
02.2010 - 03.2016
Senior Art Director
JWT Detroit
01.2005 - 03.2009
Bachelor of Arts - Communications Marketing & Visual Design
Brigham Young University
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