Brad Gresham
Nashville,MI
Summary
Results-oriented business development leader with over 10 years of experience in health system and enterprise SaaS sales, specializing in driving growth through strategic sales initiatives, cross-functional team leadership, and enterprise client relationship management. Proven track record in shaping and executing strategies that exceed targets, optimize sales cycles, and establish sustainable client relationships. Recognized for collaborative leadership in enterprise-level projects, fostering cross-departmental synergies to deliver revenue growth and client satisfaction
Overview
12
12
years of professional experience
Work History
Customer Relationship Executive
CipherHealth
05.2022 - Current
- Promoted from business development to direct sales, leading targeted sales initiatives that strengthened CipherHealth’s presence in key health system markets
- Led cross-functional sessions to align sales tactics with revenue targets, focusing on streamlined outreach and engagement strategies tailored to enterprise clients’ needs
- Collaborated with marketing and sales operations on account-based marketing strategies to increase high-quality leads and accelerate the sales cycle, using platforms like DemandBase, Salesloft, and Salesforce to optimize pipeline management and conversion
- Conducted regular follow-ups with customers to ensure the highest level of satisfaction and address any potential issues proactively.
- Performed detailed data analysis on customer feedback, leading to actionable insights for business growth initiatives.
- Maximized team efficiency by implementing workflow improvements aimed at enhancing overall productivity levels.
- Provided comprehensive training for new hires, resulting in faster acclimation periods and higher performance standards across the team.
Senior Sales Development Representative
CipherHealth
07.2021 - 05.2022
- Spearheaded lead generation initiatives that directly supported department revenue targets, driving the company’s long-term growth within the health systems sector
- Trained and mentored a team of SDRs, improving onboarding effectiveness and fostering widespread adoption of strategic engagement tools
- Collaborated closely with sales and marketing teams to design and implement account-based marketing strategies, integrating insights to target and nurture high-value prospects effectively
Business Development Specialist
CipherHealth
08.2019 - 07.2021
- Achieved 'BDR of the Year' consecutively in 2020 and 2021, surpassing targets with over 100% attainment each year
- Played a key role in developing scalable business development processes that contributed to growth and reinforced the company's market positioning
- Forged enduring client/prospect relationships by implementing data-driven sales narratives and collaborating with marketing and direct sales teams, increasing long-term engagement and supporting pipeline stability
- Played an instrumental role in process improvement initiatives, enhancing lead qualification and nurturing systems to support revenue objectives
Sales Engineer
KEYENCE Corporation of America
10.2017 - 04.2019
- Spearheaded territory expansion strategy across medical, automotive, and manufacturing sectors, generating new business opportunities and increasing territory market penetration and client-specific solution development
- Led territory management initiatives through CRM data analytics, increasing outreach efficiency and providing insights that informed cross-functional sales strategies and optimized lead tracking
- Presented tailored solutions to clients, resulting in increased revenue and customer loyalty
Territory Sales Manager
Nashville Chemical and Equipment
01.2016 - 10.2017
- Drove 15% growth in the first fiscal year, earning 'Rookie of the Year' for exceeding business development expectation
- Negotiated contracts and developed solutions tailored to client needs, fostering long-term partnerships across multiple industries
Territory Sales Manager
Olympus Corporation of the Americas
11.2014 - 11.2015
- Spearheaded sales for Olympus’ medical imaging solutions, successfully expanding market share in a competitive territory
Associate Territory Manager
Olympus Corporation of the Americas
03.2013 - 10.2014
- Contributed to top-ranked regional team, providing sales support, product training, and consultative insights to clients
Education
Bachelor of Science - Microbiology
University of Tennessee at Knoxville
01.2012
Skills
- Strategic Business Planning
- Enterprise Sales Cycle Management
- Health Systems SaaS
- Cross-Functional Team Leadership
- Account-Based Marketing Strategy Development
- Client Success Management
- Relationship Building
- Sales Technology Expertise (Salesforce, Salesloft, ABM Software, ZoomInfo)
Timeline
Customer Relationship Executive
CipherHealth
05.2022 - Current
Senior Sales Development Representative
CipherHealth
07.2021 - 05.2022
Business Development Specialist
CipherHealth
08.2019 - 07.2021
Sales Engineer
KEYENCE Corporation of America
10.2017 - 04.2019
Territory Sales Manager
Nashville Chemical and Equipment
01.2016 - 10.2017
Territory Sales Manager
Olympus Corporation of the Americas
11.2014 - 11.2015
Associate Territory Manager
Olympus Corporation of the Americas
03.2013 - 10.2014
Bachelor of Science - Microbiology
University of Tennessee at Knoxville
Similar Profiles
Camryn ScottCamryn Scott
Cloud Engineer at Tractor SupplyCloud Engineer at Tractor Supply
Roselena Nunez-GRoselena Nunez-G
Scare Actor at Devils DungeonScare Actor at Devils Dungeon
Sheridan F. CoplinSheridan F. Coplin
Housekeeping at Gull Lake MinistriesHousekeeping at Gull Lake Ministries
Khushi ShrivastavaKhushi Shrivastava
Customer Relationship Executive at World Designing ForumCustomer Relationship Executive at World Designing Forum
ANUSHA RAVICHANDRANANUSHA RAVICHANDRAN
Customer Relationship Executive at Thomas Cook India LimitedCustomer Relationship Executive at Thomas Cook India Limited