Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

JAMES HAYES

West Des Moines,IA

Summary

Proven Revenue Operations executive with deep expertise in scaling high-performing teams, unifying go-to-market systems, and aligning sales, marketing, customer success, and finance to drive ARR growth and operational efficiency. Extensive success in leading global Salesforce transformations, post-acquisition integrations, forecasting governance, and revenue system architecture. Trusted advisor to executive teams, board members, and private equity sponsors.

Overview

2026
2026
years of professional experience

Work History

SVP, Revenue Operations

Sales Empowerment Group
- Current
  • Brought in to formalize and scale SEG’s Revenue Operations function across multiple service lines. Responsible for designing GTM strategies, building RevOps assessments and frameworks, and leading CRM optimization efforts. Partner closely with sales, marketing, and delivery teams to drive operational efficiency, unify systems, and improve client outcomes across SEG’s training, enablement, and BDR-as-a-service offerings.
  • Oversee strategic partnerships with PE firms to partner in creating their GTM motion for portcos ranging from $15M to $1 7B in revenue.
  • Act as Fractional CRO/Head of RevOps for PE backed Portcos
  • Implement a sustainable sales motion after acquiring other companies and technologies (Square2 and Action Selling).

VP, Revenue Operations

GPS Insights
01.2022 - 01.2025
  • Built Revenue Operations from the ground up which included Sales Enablement, Sales Operations, Marketing Operations, and Sales Coordinators. Tasked with building a more predictable revenue model in light of 3 acquisitions.
  • Led $1.4M Salesforce implementation across 4 acquired businesses post-M&A; integrated sales processes and unified reporting structure across all revenue teams.
  • Designed and built scalable RevOps org covering Sales Enablement, Ops, and Marketing Ops—enabling a predictable, repeatable revenue model
  • Implemented forecasting, governance cadences (pipeline scrub, forecast calls, win/loss), and comp planning infrastructure.

VP, Revenue Operations

BUSINESSOLVER.COM
01.2017 - 01.2022
  • Fulfilled a critical role driving revenue operations for this leading provider of employee benefits administration technology, with accountability for the development and execution of all sales policies and practices, including ROE, compensation plans, sales quotas, and forecasts.
  • Developed a pipeline of opportunities valued at $75M in three months.
  • Serves as an architect of an annual sales plan aligned with all strategic goals. Defines and manages sales territories and account-based marketing
  • Responsible for building formal processes and infrastructure centered on sales and marketing tools, providing insight into sales performance and progress against goals.

Manager of Sales Operations

WORKIVA (WEBFILINGS)
01.2014 - 01.2017
  • Discovered FTP to the SEC to track competitors XBRL tagging efforts which created an edge for competitor focused sales campaigns
  • Substantially improved the Configure-Price-Quote process by managing the deal desk and all facets of sales operations, including the definition of territories for domestic and international sales. Outstanding results, skyrocketing annual run rate from $85M to $186M, positioning the company for IPO.
  • Examined and improved customer segmentation, as well as the upsell and cross-sale process to increase penetration into existing accounts and expand revenue.
  • As a co-manager of marketing operations, led the development of a formal Lead to Sale process.

Securities Analyst, Operations Analyst

Wells Fargo
01.2012 - 01.2014

Education

Bachelor of Science Degree - Finance and Financial Management

Upper Iowa University
Des Moines, IA

Skills

  • Revenue Growth
  • Corporate presentations
  • Strategic goals
  • Global GTM Alignment
  • Compensation Planning
  • Strategic Planning/Execution
  • Salesforce CPQ HubSpot
  • Territory Management
  • Data Visibility
  • Strategic Partnerships
  • SaaS/HaaS Industry
  • Pipeline Governance
  • Systems Architecture

Accomplishments

  • BUSINESSOLVER.COM. Defined and administers all sales policies and practices, including ROE, compensation plans, sales quotas, and forecasts. Develops overall sales strategy, including risks/dependencies, playbooks, routes to market, market segmentation, and other key elements.
  • WORKIVA. Improved the Configure-Price-Quote process by managing the deal desk and all facets of sales operations, including the definition of territories for domestic and international sales.

Timeline

VP, Revenue Operations

GPS Insights
01.2022 - 01.2025

VP, Revenue Operations

BUSINESSOLVER.COM
01.2017 - 01.2022

Manager of Sales Operations

WORKIVA (WEBFILINGS)
01.2014 - 01.2017

Securities Analyst, Operations Analyst

Wells Fargo
01.2012 - 01.2014

SVP, Revenue Operations

Sales Empowerment Group
- Current

Bachelor of Science Degree - Finance and Financial Management

Upper Iowa University

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