James Hegberg
Chicago,Cook
Summary
Driven Administrative professional who is successful at delivering vital clerical support to internal teams and customers. Demonstrated abilities in analytical problem solving and talent for boosting operational efficiency. Strong background in digital marketing, editing, budgeting and forecasting.
Overview
26
26
years of professional experience
Work History
administrative assistant
- To the CEO, scheduling and coordinating all internal and external meetings, drafting correspondence, and working collaboratively with Department Heads and staff
- Wrote and directed production of all agency print and web communication materials
- Wrote, edited, and assembled grant proposals to government, corporate, NGOs and foundations for multi-disciplinary budget of $5M
- Designed, developed, and maintained agency-wide client demographic, donor, and grant databases
Editor/Proofreader/Digital Marketer
HEGB Consulting
Chicago, IL
09.2019 - Current
- Proofread, edit, and provide strategic content recommendations for professional and academic clients
- Provide digital marketing services including to small businesses and professional contacts
Strategic Operations Manager
2060 Digital
Chicago, IL
08.2021 - 12.2021
- Managed the launch, execution, and measurement of digital marketing, print and direct mail campaigns for regional and national retail and non-profit clients
- Provided Account team and clients with reports and visualizations of campaigns KPIs and related data
Senior Digital Marketing Manager
Sourcebooks
Naperville, IL
02.2016 - 08.2019
- Launched and optimized campaigns across all in-bound digital marketing channels for ecommerce business units: Put Me In The Story NA and UK, Simple Truths, 123 Magic and Sourcebooks
- Strategically managed and optimized digital marketing multi-channel campaigns with total budget exceeding $3M+
- Served as company administrative lead for all SEO and content marketing initiatives and applications
- Collaborated with other departments to ensure ecommerce business units met technological, legal, and financial standards as well as aligned with company goals
Digital Marketing Director
Custom Personalization Solutions
Chicago, IL
02.2013 - 02.2016
- Created and optimized digital marketing campaigns including paid search, display, email marketing, CSEs, affiliate and Amazon Seller Central and Vendor networks for four B2C ecommerce business units
- Responsible for marketing budget forecasting, allocation, and optimization, assessing KPIs and P/L for all business units with total marketing budget of $1 5M+
- Managed partner and vendor relationships to achieve high ROI and maximize profitability
- Developed brand guidelines, messaging, and communication strategies for all marketing channels
- Company cross-department lead for analytics, SEO, marketing budget reporting and forecasting
Digital Marketing Director
Brand-Xpand Ecommerce
Palatine, IL
01.2012 - 02.2013
- Devised and executed end-to-end account buildouts (keywords, ads, campaigns, settings) for five licensed character merchandise ecommerce business units
- Created and optimized CSEs and display advertising programs for all business units
- Targeted new properties, sourced, and developed products and maintained supplier relationships
Senior Copywriter/Sem Manager
ARS, Aisle Rocket Studios
Hoffman Estates, IL
08.2006 - 01.2012
- Collaboratively developed creative concepts and wrote copy for websites, social media campaigns, mobile apps, e-mails, multimedia display advertising, video scripts, print ads, in-store signage, and print materials
- Worked d with account and management teams to prepare client proposals and presentations
- Managed PPC campaigns and SEO initiatives for top 100 retailers and major consumer brands
Communications and Grant Director
Asian Human Services
Chicago, IL
07.2004 - 08.2006
Copywriter/Proofreader/Marketing Manager
Austin, Des Moines, TX, IA
01.2001 - 03.2004
Senior Copywriter
Meredith Publications
Austin, TX
06.1996 - 10.2000
- Collaborated with editorial staff and designers to develop concepts and themes for multiple print catalogs and special interest magazines
- Served as project manager of first ecommerce initiative as on-site Merchandising Manager for catalog/magazine, Garden Shed
- Austin City Limits
- Wrote and edited feature articles, artist biographies, informational sections, and other web content
- Served as liaison between ticketing agency, festival production and venue management
- Managed media, PR, artist management, industry marketing relationships and requests
- Art Squad
- Supplied proofreading and editorial services
- For local, national, and international clients
- Wrote copy and developed creative concepts for industry conference materials, technical documents, and websites at Jack Morton Worldwide Austin
- Garden.com, Collaborated with design and marketing teams to develop and produce all site content
- Wrote or edited over 10,000 catalog descriptions across multiple product categories
- Published gardening/special product preview articles in award-winning print magazine, Garden Escape
- Served as co-host of national gardening documentary, Digging in the Dirt, directed by Jay DuPlass
Education
Bachelor of Arts - Philosophy And Anthropioogy
University of Chicago
Chicago, ILSkills
- Confidentiality and Data Protection
- Document and File Management
- Supply Inventory Control
- Appointment Coordination
- Research and Analytical Skills
- Strong Organizational Skills
- QuickBooks Expertise
- Resource Coordination and Allocation
- Advanced MS Office Suite Knowledge
- Excel Spreadsheets
- Correspondence Writing
Timeline
Strategic Operations Manager
2060 Digital
08.2021 - 12.2021
Editor/Proofreader/Digital Marketer
HEGB Consulting
09.2019 - Current
Senior Digital Marketing Manager
Sourcebooks
02.2016 - 08.2019
Digital Marketing Director
Custom Personalization Solutions
02.2013 - 02.2016
Digital Marketing Director
Brand-Xpand Ecommerce
01.2012 - 02.2013
Senior Copywriter/Sem Manager
ARS, Aisle Rocket Studios
08.2006 - 01.2012
Communications and Grant Director
Asian Human Services
07.2004 - 08.2006
Copywriter/Proofreader/Marketing Manager
01.2001 - 03.2004
Senior Copywriter
Meredith Publications
06.1996 - 10.2000
administrative assistant
Bachelor of Arts - Philosophy And Anthropioogy
University of Chicago
Similar Profiles
Mohanad Abdel-RahmanMohanad Abdel-Rahman
Academic Peer Tutor at NAAcademic Peer Tutor at NA
Shlomo JaffeShlomo Jaffe
Highschool Math Tutor at NAHighschool Math Tutor at NA
CLÉLIA CROZE-LABBECLÉLIA CROZE-LABBE
Baby sitter at NABaby sitter at NA
Jaylen Tindale-SeymourJaylen Tindale-Seymour
Property Maintenance at NAProperty Maintenance at NA
Thasia HallThasia Hall
Phlebotomist at LabCorpPhlebotomist at LabCorp