JAMES HENRY
Brooklyn,NY
Summary
Highly efficient Performance Marketing professional well established in fast-paced and challenging environments. Eager to learn with aptitude for applying new knowledge with skill and efficiency.
Overview
6
6
years of professional experience
Work History
Performance Marketing Associate
WeightWatchers
10.2021 - Current
- Works closely with the creative team to create and maintain creative assets for current and upcoming marketing campaigns
- Works closely with agency partners to ensure timely and accurate execution of campaign placements
- Worked as part of cross-functional team to successfully launch 8 global markets in Europe and Australia, demonstrating strong project management and international business acumen.
- Nominated to spearhead the development of company culture, showcasing exceptional leadership and interpersonal skills in shaping a positive and cohesive work environment from inception.
- Led training sessions for new employees to ensure smooth integration into the company culture and workflow.
- Successfully negotiated contracts with partners, securing favorable packages for the organization.
- Exceeded subscription targets by 54% for the Canadian market by adding quality partners, booking efficient placement packages, and building long-lasting relationships with clients.
- Authors crisp and interesting marketing copy to engage target consumers and drive subscriptions
- Provides analytical support and monitors data quality by interpreting and summarizing publisher data and trends
- Tracks, analyzes, and reports on North American Affiliate campaign results
Market Research Intern
Classic Realty
05.2018 - 05.2019
- Completed research, compiled data, updated spreadsheets and produced timely reports.
- Analyzed and consolidated data from different sources to generate campaign performance reports.
- Collaborated with team members to help expand marketing channels.
- Responded to email and social media messages according to prescribed policies.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
Growth Marketing Intern
Edina Realty
08.2017 - 08.2018
- Collaborated with team members to help expand marketing channels.
- Helped with planning and hosting of marketing events.
- Performed market analysis and researched latest trends.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Maintained complete database of files, contacts and project materials.
Education
BBA - Business Marketing
Minnesota State University
Mankato, MN06.2020
Skills
- Media Placement
- Website Copy
- Evaluation of Marketing Campaigns
- Google Analytics
- Strategic planning
- Adaptability
- Performance evaluation
- Agency Liaison
- Data Visualization
- Communication
- Building Strong Relationships
- Presentation Materials
Timeline
Performance Marketing Associate
WeightWatchers
10.2021 - Current
Market Research Intern
Classic Realty
05.2018 - 05.2019
Growth Marketing Intern
Edina Realty
08.2017 - 08.2018
BBA - Business Marketing
Minnesota State University
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