James Keysa
Lancaster,NY
Summary
CRM Manager specializing in customer segmentation and relationship management. Successfully retained multi-million-dollar clients and improved CRM system effectiveness through targeted training and collaboration. Proven ability to work with cross-functional teams to drive continuous process improvements. Extensive experience in onboarding and post-sales implementation of SaaS solutions.
Overview
3
3
years of professional experience
Work History
CRM Manager
TELUS Agriculture & Consumer goods
Buffalo, NY
10.2021 - 11.2025
- Developed and maintained customer segmentation strategies for targeted marketing campaigns.
- Retained multi-million-dollar clients through strategic relationship management amidst competitive pressures.
- Collaborated with cross-functional teams to align CRM systems with business objectives.
- Conducted training sessions on CRM tools to enhance customer interaction effectiveness.
- Facilitated regular meetings to share insights on CRM initiatives and progress.
- Updated customer relationship management software to ensure customer data accuracy.
- Executed successful demonstrations leading to upselling CRM features to existing clients.
- Trained client staff on CRM software to maximize utilization.
Education
Bachelor of Arts - Marketing
Canisius College
Buffalo05-2021
Skills
- Customer segmentation
- CRM software
- Relationship management
- Marketing automation
- Data analysis
- Customer relationship management
- Cross-functional collaboration
- Client training
- Effective communication
- Problem solving
- CRM integration
- Account servicing
- Staff training and development
Affiliations
BDSL Board Member - Secretary
Timeline
CRM Manager
TELUS Agriculture & Consumer goods
09.2022 - 11.2025
Bachelor of Arts - Marketing
Canisius College