James Locke
Ocala,Florida
Summary
Experienced sales leader with a proven track record of driving year-over-year growth and consistently surpassing monthly and yearly sales targets. With 25 years of expertise in the out-of-home industry, eager to leverage skills and knowledge to contribute to a new agency's success. Skilled in overseeing daily operations, managing staff, and ensuring achievement of sales goals. Successfully led multiple teams in the Out of Home industry, implementing innovative technologies to drive results. Proficient in leading diverse sales teams and well-versed in all aspects of the industry, including site development, leasing, building, construction, and sales. Extensive experience collaborating with leading advertising agencies nationwide.
Overview
22
22
years of professional experience
Work History
Vice President/General Manager
Lamar Outdoor
12.2018 - 01.2024
- Managed a team of 16 in a plant with $10,000,000 in annual sales
- Deployed 12 digital displays
- The plant has over 1,000 billboard faces across all of West Central and North Central Florida
- Worked closely with multiple municipalities on ordinances and permitting for new billboard locations
Vice President/General Manager
Lamar
04.2017 - 12.2018
- Managed a team of 10 in a plant with annual sales of $2,800,000
- Deployed 3 digital displays
- The plant has over 800 billboard faces across Southern WV and South Western Virginia
- Worked with multiple municipalities, and was able to get ordinances changed to build new locations
Sales Manager
Lamar
01.2013 - 04.2017
- Managed a sales team of 6 with annual sales of $10,000,000
- Helped lead the growth into the Orlando market
- Over 1,000 billboard faces across all of Central Florida
- Was able to work with large and small customers alike to grow the market
Vice President/General Manager
Lamar
06.2003 - 01.2013
- Oversaw the merger of the Albany, GA and Valdosta, GA plants while leading a team of 12
- Annual sales of $3,200,000
- Introduced the first digital displays in South Georgia, and deployed a total of 12 digital displays
- With over 800 billboard faces across Southern Georgia and Northern Florida
- Worked closely with the cities of Albany and Valdosta to construct new ordinances to allow the first digital displays in the markets
Market Manager
Lamar
09.2001 - 06.2003
- Managed a team of 4 with annual sales of $4,000,000
- Market was traded to CBS/Outfront in June of 2003
Education
MBA - Management, Marketing, Int. Business
University of South Florida
Tampa, FL07-2003
BS - Marketing Management
Florida State University
Tallahassee, FL04-2000
Skills
- Marketing
- Project Management
- Budget Planning
- Communication
- Problem-solving
- Strategic Planning
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Coaching and mentoring
Leadership Experience
Successfully led multiple teams to meet and exceed monthly and yearly goals.
References
Available upon request.
Communication Skills
Implemented new procedures and technologies that improved efficiency and streamlined operations. Experienced in CRM management.
Languages
English
Native or Bilingual
Timeline
Vice President/General Manager
Lamar Outdoor
12.2018 - 01.2024
Vice President/General Manager
Lamar
04.2017 - 12.2018
Sales Manager
Lamar
01.2013 - 04.2017
Vice President/General Manager
Lamar
06.2003 - 01.2013
Market Manager
Lamar
09.2001 - 06.2003
MBA - Management, Marketing, Int. Business
University of South Florida
BS - Marketing Management
Florida State University
Similar Profiles
Dakota GrayDakota Gray
Installer Crewman II at Lamar Outdoor AdvertisingInstaller Crewman II at Lamar Outdoor Advertising
Mayson MarkoMayson Marko
Operations at Lamar Outdoor AdvertisingOperations at Lamar Outdoor Advertising
Franca TacianiFranca Taciani
Senior Financial Services Manager at Forum Outdoor Living / Crema Outdoor North AmericaSenior Financial Services Manager at Forum Outdoor Living / Crema Outdoor North America