James Mayes

• Company Overview: formerly Alison South Marketing Group.
• Promoted during the company’s rebrand from Alison South Marketing Group to OSLA Agency, I led a $300,000 client portfolio across SC, GA, and NC.
• Provided innovative solutions to client challenges, enhancing satisfaction, and maintaining a 95% retention rate over three years.
• Performed market research to identify potential areas of expansion in the region.
• Strategized and executed marketing initiatives tailored to client business goals, contributing directly to their bottom-line growth.
• Oversaw account managers while ensuring seamless communication, execution of marketing campaigns, and efficient project delivery.
• Developed and implemented strategies to increase regional sales volume.
• Managed recruitment activities to ensure adequate staffing levels within the region.

Successfully launched and grew the Sumter market from the ground up by identifying opportunities and implementing innovative strategies tailored to client goals.

• Solved operational challenges by strategizing solutions that addressed client needs, ensuring business growth and market penetration.
• Acted as both strategist and project manager, overseeing marketing campaigns and cross-functional collaboration while managing timelines and budgets.
• Organized trade shows and exhibitions to promote brand awareness.
• Collaborated with internal teams on product launches and advertising strategies.
• Tracked budgets for all marketing initiatives and provided regular updates.
• Maintained relationships with key customers through regular communication.
• Prepared and sent proposals to prospective clients.

• Maintained existing client responsibilities in the CSRA, while also being assigned to build a new market in Sumter, SC, where we had no prior presence.
• Balanced responsibilities of maintaining a portfolio of existing clients while actively seeking and securing new business opportunities.
• Developed and maintained relationships with key accounts to ensure customer satisfaction.
• Drafted proposals outlining services, costs, and benefits for prospective customers.
• Provided tailored strategies as a problem solver, addressing client pain points with data-driven solutions that achieved measurable outcomes.

• Managed five client accounts, including two of the company’s largest, focusing on driving results through tailored marketing strategies, and close client collaboration.
• Acted as a project manager by coordinating cross-functional teams to execute tailored marketing campaigns, ensuring deadlines, budgets, and objectives were consistently met.
• Strengthened client relationships through effective communication, and proactive issue resolution.
• Resolved customer complaints in a timely manner.
• Acted as main point of contact in matters relating to client concerns and needs.

• Supported the CEO and COO by managing scheduling and logistical coordination for leadership teams across four Southeastern offices (GA, SC, FL, and TN).
• Provided day-to-day operational assistance for a company of 40 employees, ensuring seamless communication and collaboration across regional offices.
• Maintained confidential records and files related to executive operations.
• Prepared reports, presentations, agendas, minutes, and other documents as needed by the executive staff.

• Directed all aspects of restaurant operations, including financial planning, inventory management, food cost control, and labor cost oversight
• Managed a 15-person team, including hiring, training, and firing, while maintaining a positive work environment that fostered staff retention and morale
• Identified and pursued new business opportunities, including partnerships and menu innovations that enhanced revenue streams
• Oversaw the ordering of supplies, managed vendor relationships, and ensured consistent quality of ingredients and materials
• Increased customer satisfaction by implementing high-quality service standards, training programs, and menu restructuring initiatives
• Ensured compliance with health and safety regulations, reducing risks and maintaining a clean, professional environment