- Volunteering
- DIY and Home Improvement
- 3D Printing
- Participating in local clean-up initiatives
- Reading
- Drone Piloting
- Graphic Design
- Digital Art and Animation
- Photography and editing photos
- Marketing
- Motorcycles
- Travel
- Art
- Reading
- Humour
James Mc Alister
Athy,Kildare
Summary
Dynamic and results-oriented marketing professional with extensive experience in marketing strategy, customer service, and sales team support. Proven success in managing comprehensive rebranding projects, developing innovative marketing practices, and delivering exceptional customer-focused solutions. Equipped with strong leadership, graphic design expertise, and digital marketing proficiency.
Overview
22
22
years of professional experience
Work History
Sales & Marketing Executive
Polylok Europe
01.2022 - Current
- Manage the day-to-day marketing requirements and strategies for Polylok Europe
- Developed new customer relationships and sales opportunities with major hardware chains - Amalgamated Hardware, United Hardware, and Chadwicks (300+ stores)
- Optimized online presence - website and social media
- Designed product marketing collateral for online sharing and exhibitions
- Assist with order acquisition, processing and dispatch
Owner
Sitescene
01.2020 - 01.2022
- Company Overview: Directed a one-stop-shop for creative solutions, such as: Marketing Strategy, Graphic Design, Web Design, Photography - Camera, 3d tours, Drone, Videography - video tutorials, interviews, testimonials, etc.
- Consulted with customers to assess needs and propose optimal solutions.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Marketing Executive (Online Re-Development)
Vanderbilt Industries
01.2017 - 01.2020
- Directed the successful consolidation of multiple legacy websites into a cohesive global platform for Vanderbilt Industries
- Led a team and collaborated with multiple departments and colleagues to modernize an outdated webshop, streamlining the customer experience
- Spearheaded marketing activities for Access Control Technology during post-acquisition transition, maintaining brand consistency and customer satisfaction
Senior Marketing Executive
Access Control Technology Ltd (ACT)
01.2014 - 01.2017
- Rebranded and updated all marketing materials, enhancing the company's market presence
- Provided extensive support to the sales team by creating tailored promotional content and sales collateral
- Implemented innovative email marketing strategies, website updates, and customer-centric online resources
- Delivered significant cost savings by negotiating print deals and optimizing marketing budgets
Managing Editor
Retsila Publications Ltd
01.2003 - 01.2008
- Established and managed a successful publishing company producing a property advertising magazine
- Developed a deep understanding of business operations, customer engagement, and sales strategy
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Delegated and tracked each staff member's assignments and deadlines.
- Reduced production costs by negotiating favorable contracts with vendors and service providers.
Education
Diploma - Marketing Management
Griffith College
Dublin12-2018
Post Graduate Diploma - Digital Marketing
DMI (Dublin)
Digital Marketing Institute01.2017
Professional Diploma - Digital Marketing
DMI Dublin
Digital Marketing Institute01.2016
Skills
- Marketing Strategy and Brand Development
- Customer Service and Support
- Sales Team Collaboration and Training
- Digital Marketing and Analytics
- Website Redesign and Management
- Graphic Design and Multimedia Content Creation
- Event Management and Public Relations
- Graphic Design Software (Adobe InDesign, Illustrator, Photoshop, QuarkXPress)
- Website Management and Analytics Tools
- Email Marketing Platforms and Social Media
- Microsoft Office Suite
Accomplishments
- Successfully opened new retail (Chain) opportunities for Polylok
- Successfully rebranded Access Control Technology, introducing innovative marketing solutions.
- Delivered impactful customer service by providing prompt support and customized information.
- Designed comprehensive promotional kits for distributors, directly increasing sales reach and brand visibility.
- Conceptualized and produced product promo and training videos, enhancing user engagement.
- Developed a marketing strategy focusing on customer-centric solutions, achieving substantial improvements in brand positioning.
Hobbies and Interests
- Family
- Business
- Marketing
- Photography
- Art
- Graphic Design
- Reading
- Drone
- Travel
- Motorbikes
- Soccer
Interests
Timeline
Sales & Marketing Executive
Polylok Europe
01.2022 - Current
Owner
Sitescene
01.2020 - 01.2022
Marketing Executive (Online Re-Development)
Vanderbilt Industries
01.2017 - 01.2020
Senior Marketing Executive
Access Control Technology Ltd (ACT)
01.2014 - 01.2017
Managing Editor
Retsila Publications Ltd
01.2003 - 01.2008
Diploma - Marketing Management
Griffith College
Post Graduate Diploma - Digital Marketing
DMI (Dublin)
Professional Diploma - Digital Marketing
DMI Dublin
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