James McCool
New York,NY
Summary
Dynamic Account Executive with a proven track record at Major League Baseball, driving revenue growth and forging strategic partnerships. Expert in media planning and client engagement, achieving 54% YoY growth. Adept at leading teams and enhancing operational efficiency, consistently delivering innovative sponsorship solutions across diverse platforms.
Overview
10
10
years of professional experience
Work History
Account Executive
Major League Baseball (MLB)
New York, NY
08.2022 - Current
- Drive new business and revenue growth across MLB’s media and sponsorship portfolio, with a focus on PMX/Publicis Groupe, client-direct brands, and official MLB corporate partners.
- Manage an eight-figure annual revenue budget, consistently exceeding team and individual goals, achieving 54% YoY growth across assigned accounts.
- Established new partnerships and sponsorships, including first-to-market initiatives like Roku Sunday Leadoff, presented by Lululemon, and AppleTV+ Friday Night Baseball, presented by Chevrolet.
- Collaborate with senior management, marketing, strategic planning, and finance teams to develop innovative sponsorship opportunities across streaming, linear, social, and digital platforms.
- Lead and mentor a team of six Sales Service Executives, while spearheading the hiring and onboarding of ten new Media Coordinators to enhance sales structure and operational efficiency.
- Monitored industry trends to identify opportunities for business growth within MLB sectors.
- Cultivated strong client relationships to enhance service satisfaction and retention for contract renewals.
Sales Service Executive
Major League Baseball (MLB)
New York, NY
02.2020 - 08.2022
- Crafted strategic sales proposals and media plans for incoming RFPs, aligning advertiser goals with MLB’s premium assets on linear and digital platforms.
- Cultivated strong relationships with agencies and advertisers to enhance client engagement and streamline campaign management.
Sales Planner
NBC Sports Group (NBC Universal)
New York, NY
07.2018 - 02.2020
- Assisted blue chip brands in the execution of high-impact sponsorships and media sales initiatives, totaling over $182M across all NBC Sports properties.
Account Service Representative
NBC Sports Group (NBC Universal)
New York, NY
02.2017 - 07.2018
- Managed over $200M in post-sale account stewardship for NBC Sports' premier clients, including Carat US and endemic golf businesses across NBC PGA Golf and Golf Channel.
- Oversaw $245M of media business for OMD and Optimum Sports during 2018 Winter Olympics, ensuring seamless execution within tight timelines.
- Designed and executed recap and ADU packages, eliminating liabilities while maintaining client satisfaction.
Regional Sales Manager
CA Fortune Sales & Marketing
New York, NY
06.2015 - 02.2017
- Generated $3.35M in revenue across 500+ national retailers and distributors, achieving a 23% YoY increase through strategic sales initiatives and relationship management.
Education
B.A. - Economics
Lafayette College
Easton, PA01.2015
Skills
- Revenue growth
- Partnership development
- Media planning
- Account stewardship
- Sales strategy
- Client engagement
Timeline
Account Executive
Major League Baseball (MLB)
08.2022 - Current
Sales Service Executive
Major League Baseball (MLB)
02.2020 - 08.2022
Sales Planner
NBC Sports Group (NBC Universal)
07.2018 - 02.2020
Account Service Representative
NBC Sports Group (NBC Universal)
02.2017 - 07.2018
Regional Sales Manager
CA Fortune Sales & Marketing
06.2015 - 02.2017
B.A. - Economics
Lafayette College
Similar Profiles
Jenah GeorgeJenah George
Senior Analyst, FP&A at Major League Baseball (MLB)Senior Analyst, FP&A at Major League Baseball (MLB)
Diego CrespoDiego Crespo
Senior Coordinator, Dominican Operations at Major League Baseball (MLB)Senior Coordinator, Dominican Operations at Major League Baseball (MLB)
Christopher BregenzerChristopher Bregenzer
Graphics Operator at MLB NETWORKGraphics Operator at MLB NETWORK
Norman Trotter IVNorman Trotter IV
Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)
Joyce JohnsonJoyce Johnson
Office Aide at The Alex House ProjectOffice Aide at The Alex House Project