James Morris
Granger,IN
Summary
Vice President of Marketing with career history of driving dynamic marketing initiatives across branding, digital and print marketing, as well as corporate positioning in both commercial sales and retail sales. Creator of exceptionally effective campaigns that drive corporate revenues and market position. Highly motivated leader with exceptional communication and motivational skills for developing and leading high performing sales teams. High achiever with moral character and integrity recognized for high sales and revenue growth.
Overview
19
19
years of professional experience
Work History
VP of Marketing
EyeCare Express
07.2017 - Current
- Drove company branding efforts to increase market presence and brand recognition.
- Developed overall marketing strategy and support implementation across five different stores
- Managed $700,000 annual marketing budget.
- Managed store management and sales associates and developed sales incentive programs.
- Created and implemented B2B sales program bringing in commercial safety accounts to company producing long-term partners.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Motivated team to meet and exceed sales goals.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Regional Commercial Sales Manager
Valassis Marketing
07.2004 - 07.2017
- Planned, coordinated and implemented commercial sales functions and processes.
- Provided local market insight and identified trends.
- Developed strategic initiatives based upon company objectives aimed at accelerating growth.
- Analyzed sales data and developing strategies and action plans.
- Traveled to different companies to negotiate large sales and contracts.
- Built strong relationships with customers and community to establish long-term business growth.
- Exceeded commercial account revenue by 12%-34% year over year through effective sales strategy and business planning.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Prepared sales presentations for clients showing success and credibility of products.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
Education
Bachelor of Arts - Business
Bowling Green State University
Bowling Green, OH12.1992
Skills
- Sales Strategy
- Lead Generation
- Negotiation
- Sales Presentations
- Communication
- Relationship Building
- Leadership
- Customer Focus
Timeline
VP of Marketing
EyeCare Express
07.2017 - Current
Regional Commercial Sales Manager
Valassis Marketing
07.2004 - 07.2017
Bachelor of Arts - Business
Bowling Green State University
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