James Norman
Carlsbad
Summary
Results-driven 22 year veteran offensive line coach with Offensive Coordinator and assistant head coach experience with extensive offensive play calling and game analysis experience. Known for achieving fundamentally sound play, high scoring offenses and an ability to develop skills that lead to collaborating effectively with other coaches to enhance player skills and performance. Committed to fostering a culture of teamwork and excellence.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Assistant Head Coach/Run Game Coordinator
Carlsbad Municipal Schools
Carlsbad
04.2024 - Current
- Assisted in offensive play calling, breaking 18 school records.
- Managed offense featuring the 6A state leader in passing yards for 2024.
- Oversaw offense with two 1,000-yard rushers and an 1,800-yard passer.
- Led team to first playoff victory in 20 years.
- Developed program's first All-State offensive lineman
- Developed practice plans across multiple sports teams to improve performance.
- Mentored student-athletes to foster skill enhancement and personal growth.
- Evaluated player performance during practices and games to identify areas for improvement.
- Analyzed opponents' strengths and weaknesses to create effective game strategies.
Co-Offensive Coordinator/Run Game Coordinator
Temple Independent School District
Temple
07.2022 - 04.2024
- Directed offense to achieve average of 35 points and over 400 yards per game.
- Contributed to coaching staff achieving program's 800th win, a milestone for Texas programs.
- Analyzed opponent strategies to refine game preparation and execution.
- Collaborated with coaching staff to elevate player skills and performance.
- Conducted practice sessions emphasizing offensive techniques and teamwork.
- Facilitated film sessions to assess gameplay and pinpoint areas for improvement.
Run Game Coordinator
Fort Bend Independent School District
Richmond
07.2021 - 05.2022
- Facilitated effective communication among staff, parents, and students.
- Oversaw run game implementation across 11 games, ensuring optimal performance.
- Executed 50% of offensive play calls for an 8-3 program, qualifying for Bi-District.
- Developed a run scheme enabling running backs to succeed regardless of experience.
- Achieved and maintained 100% unit eligibility throughout the school year.
- Supported seven athletes in securing athletic scholarships for Division I and Division I-AA football.
Co-Offensive Coordinator
Henderson Independent School District
Henderson
06.2018 - 05.2021
- Contributed to playoff qualification for two of three seasons as coordinator.
- Collaborated with Co-Offensive Coordinator to develop and disseminate game plans.
- Established run game practice installations from fall camp to State Quarterfinals.
- Implemented offensive strategies aligned with program philosophy and practice schedules.
- Achieved 100% unit eligibility throughout tenure.
- Facilitated recognition of all five starting offensive linemen on All-District teams.
- Assisted 12 players in securing collegiate scholarships for athletic opportunities.
Co-Offensive Coordinator/Run Game Cooridnator
Pflugerville Independent School District
Austin
07.2016 - 06.2018
- Collaborated with Pass Game Coordinator to develop and share game plans with offensive coaching staff.
- Established run game practice installations from fall camp through Area playoff game.
- Implemented offensive game plan aligned with program philosophy and practice schedules.
- Achieved 100% unit eligibility throughout tenure.
- Facilitated first Academic All-State selection at offensive line in program history.
- Directed special teams practice planning and installation.
- Communicated special teams vision, leading district in touchdowns, blocks, and return averages.
- Contributed to program turnaround from 3-27 to 15-6 and Area qualifiers.
Education
Master of Education - Education Administration
Lamar University
Beaumont, TX08-2014
Bachelor of Arts - History
Austin College
Sherman, Texas05-2003
Skills
- Offensive strategy and play calling
- Game analysis and evaluation
- Practice planning and collaboration
- Player development
- Technology adaptation and leadership
- Mentorship techniques
- Team management
- Academic support
Certification
8-12 Composite Social Studies Certification - Texas
4-8 Composite Social Studies Certification - Texas
4-8 Composite Social Studies Certification - New Mexico
6-12 Composite Social Studies Certification - New Mexico
K-12 School Administrator Certification - New Mexico
NFHS Accredited Interscholastic Coach - National Certification
4-8 Composite Social Studies Certification - Texas
4-8 Composite Social Studies Certification - New Mexico
6-12 Composite Social Studies Certification - New Mexico
K-12 School Administrator Certification - New Mexico
NFHS Accredited Interscholastic Coach - National Certification
Timeline
Assistant Head Coach/Run Game Coordinator
Carlsbad Municipal Schools
04.2024 - Current
Co-Offensive Coordinator/Run Game Coordinator
Temple Independent School District
07.2022 - 04.2024
Run Game Coordinator
Fort Bend Independent School District
07.2021 - 05.2022
Co-Offensive Coordinator
Henderson Independent School District
06.2018 - 05.2021
Co-Offensive Coordinator/Run Game Cooridnator
Pflugerville Independent School District
07.2016 - 06.2018
Master of Education - Education Administration
Lamar University
Bachelor of Arts - History
Austin College