James O'Neill
Spring Green,WI
Overview
22
22
years of professional experience
Work History
Category Strategist and Insights Manager
Mueller Sports Medicine
09.2019 - Current
- Track key performance indicators to measure success of campaigns.
- Research and evaluate potential new markets and products.
- Analyze Nielsen data through the Byzzer portal to build best in class sales presentations for Mueller's largest accounts.
- Attend category reviews for Mueller's largest accounts to present data in a clear and concise manner to help Mueller gain additional business.
- Part of a cross functional team that developed a private label product line that Mueller was able to gain distribution in a major drug chain. Accounting for $1M annual sales to Mueller.
- Helped Mueller develop and implement an S&OP process.
Category Strategy and Insights Manager
Organic Valley
07.2018 - 09.2019
- Utilize tools such as IRI Data, Numerator and Vendor Portals to build best in class customer PowerPoint presentations
- Develop tactics to implement company objectives within key accounts
- Identified right product right store gap at a national retailer with the potential to create an addition $2MM at retail annually
- Weekly calls with account brokers to make sure we are all on the same page with goals and objectives
- Keep the Brand and Sales Teams informed about the competitive landscape and industry trends
- Part of a cross functional team that develops annual operating plans for Organic Valley's key retailers
Sales and Operations Planning Analyst
Organic Valley
08.2016 - 07.2018
- Facilitate all S&OP meetings for each of the key commodities at Organic Valley
- Developed an excel spreadsheet that became to go to tool for analyzing butter inventory
- Integral part of the S&OP team that developed the long range planning for the CO-OP
- Gathered, organized and analyzed data, resolved discrepancies and modeled information.
Category Manager
MCS Industries Inc
03.2013 - 07.2016
- Persuaded Walmart to “roll back” a key product line increasing sales by 30% in 2016
- Analyzed how retail prices effected sales particularly ad strategies for our retail customers
- Work closely with the cross functional teams to create new products based on POS data
- Introduced incremental sizes of picture frames to a top account increasing sales by over 20%
- Helped increase sales in the poster frame category by over 5% in 2015 in our largest account
- Convinced a major retailer to offer a first of its kind mirror promotion in January accounting for $2MM in business for MCS annually on a continuing basis
- Part of a cross functional team that had bi-weekly calls with buyers at our key accounts to achieve above and beyond customer service
Category Manager
Mueller Sports Medicine
03.2008 - 03.2013
- Worked with the Walmart buyer to create the optimum assortment for a $120MM category.
- Analyzed IRI data and presented key findings inside and outside of Mueller
- Working with existing accounts and also soliciting new business for Mueller
- Along with the V.P of sales managed top accounts creating and presenting sales presentations
- Analyzed profit data to see how sales of particular items impacted the overall bigger picture for the company
Category Manager
Uniek INC
01.2002 - 03.2008
- Allowed access to the sales data for all suppliers to help the buyers develop the ideal assortments for both Walmart and Walmart Canada
- Helped Walmart with data analysis and assortment decisions valued at $400MM annually at retail
- Came up with a product line that once developed brought in over $5MM annually to Uniek
- Worked closely with Uniek product development to come up with products based on market conditions
- Implemented an innovative way to display picture frames in Walmart Canada increasing sales 8% in a historically flat category
- Part of the team that pioneered Uniek's category management within both Walmart and Walmart Canada
Education
BBA - Marketing
University of Wisconsin Whitewater
Whitewater, WI1993
Skills
- Category Insights Management
- Strategic Planning
- Sales Analysis
- Syndicated Data Analysis
- Strategic Budget Planning
- Problem Solver
- Category Management
- Category Reviews
- Critical Thinking
Timeline
Category Strategist and Insights Manager
Mueller Sports Medicine
09.2019 - Current
Category Strategy and Insights Manager
Organic Valley
07.2018 - 09.2019
Sales and Operations Planning Analyst
Organic Valley
08.2016 - 07.2018
Category Manager
MCS Industries Inc
03.2013 - 07.2016
Category Manager
Mueller Sports Medicine
03.2008 - 03.2013
Category Manager
Uniek INC
01.2002 - 03.2008
BBA - Marketing
University of Wisconsin Whitewater
Similar Profiles
Robin KlitzkeRobin Klitzke
Account Manager at Mueller Sports MedicineAccount Manager at Mueller Sports Medicine
Emily SarrosEmily Sarros
Clinical Athletic Trainer at Sports Medicine Surgery, Colorado University School of MedicineClinical Athletic Trainer at Sports Medicine Surgery, Colorado University School of Medicine
Aroterick McLaughlinAroterick McLaughlin
Physical Therapy Technician at Sports And Ortho Physical Therapy And Sports MedicinePhysical Therapy Technician at Sports And Ortho Physical Therapy And Sports Medicine
Melissa SnyderMelissa Snyder
Registered Nurse Care Coordinator at University of Wisconsin-MadisonRegistered Nurse Care Coordinator at University of Wisconsin-Madison
Kearstin KayeKearstin Kaye
Health Information Analyst at Richland HospitalHealth Information Analyst at Richland Hospital