James O'Neill
Spring Green,WI
Overview
22
22
years of professional experience
Work History
Category Strategist and Insights Manager
Mueller Sports Medicine
Prairie Du Sac, WI
09.2019 - Current
- Track key performance indicators to measure success of campaigns.
- Research and evaluate potential new markets and products.
- Analyze Nielsen data through the Byzzer portal to build best in class sales presentations for Mueller's largest accounts.
- Attend category reviews for Mueller's largest accounts to present data in a clear and concise manner to help Mueller gain additional business.
- Part of a cross functional team that developed a private label product line that Mueller was able to gain distribution in a major drug chain. Accounting for $1M annual sales to Mueller.
- Helped Mueller develop and implement an S&OP process.
Category Strategy and Insights Manager
Organic Valley
La Farge, WI
07.2018 - 09.2019
- Utilize tools such as IRI Data, Numerator and Vendor Portals to build best in class customer PowerPoint presentations
- Develop tactics to implement company objectives within key accounts
- Identified right product right store gap at a national retailer with the potential to create an addition $2MM at retail annually
- Weekly calls with account brokers to make sure we are all on the same page with goals and objectives
- Keep the Brand and Sales Teams informed about the competitive landscape and industry trends
- Part of a cross functional team that develops annual operating plans for Organic Valley's key retailers
Sales and Operations Planning Analyst
Organic Valley
La Farge, WI
08.2016 - 07.2018
- Facilitate all S&OP meetings for each of the key commodities at Organic Valley
- Developed an excel spreadsheet that became to go to tool for analyzing butter inventory
- Integral part of the S&OP team that developed the long range planning for the CO-OP
- Gathered, organized and analyzed data, resolved discrepancies and modeled information.
Category Manager
MCS Industries Inc
Easton, PA
03.2013 - 07.2016
- Persuaded Walmart to “roll back” a key product line increasing sales by 30% in 2016
- Analyzed how retail prices effected sales particularly ad strategies for our retail customers
- Work closely with the cross functional teams to create new products based on POS data
- Introduced incremental sizes of picture frames to a top account increasing sales by over 20%
- Helped increase sales in the poster frame category by over 5% in 2015 in our largest account
- Convinced a major retailer to offer a first of its kind mirror promotion in January accounting for $2MM in business for MCS annually on a continuing basis
- Part of a cross functional team that had bi-weekly calls with buyers at our key accounts to achieve above and beyond customer service
Category Manager
Mueller Sports Medicine
Prairie Du Sac, WI
03.2008 - 03.2013
- Worked with the Walmart buyer to create the optimum assortment for a $120MM category.
- Analyzed IRI data and presented key findings inside and outside of Mueller
- Working with existing accounts and also soliciting new business for Mueller
- Along with the V.P of sales managed top accounts creating and presenting sales presentations
- Analyzed profit data to see how sales of particular items impacted the overall bigger picture for the company
Category Manager
Uniek INC
Waunakee, WI
01.2002 - 03.2008
- Allowed access to the sales data for all suppliers to help the buyers develop the ideal assortments for both Walmart and Walmart Canada
- Helped Walmart with data analysis and assortment decisions valued at $400MM annually at retail
- Came up with a product line that once developed brought in over $5MM annually to Uniek
- Worked closely with Uniek product development to come up with products based on market conditions
- Implemented an innovative way to display picture frames in Walmart Canada increasing sales 8% in a historically flat category
- Part of the team that pioneered Uniek's category management within both Walmart and Walmart Canada
Education
BBA - Marketing
University of Wisconsin Whitewater
Whitewater, WI1993
Skills
- Category Insights Management
- Strategic Planning
- Sales Analysis
- Syndicated Data Analysis
- Strategic Budget Planning
- Problem Solver
- Category Management
- Category Reviews
- Critical Thinking
Timeline
Category Strategist and Insights Manager
Mueller Sports Medicine
09.2019 - Current
Category Strategy and Insights Manager
Organic Valley
07.2018 - 09.2019
Sales and Operations Planning Analyst
Organic Valley
08.2016 - 07.2018
Category Manager
MCS Industries Inc
03.2013 - 07.2016
Category Manager
Mueller Sports Medicine
03.2008 - 03.2013
Category Manager
Uniek INC
01.2002 - 03.2008
BBA - Marketing
University of Wisconsin Whitewater