James Parry
Dallas,TX
Summary
Sales & Marketing Leader, Branding Specialist, Content Creation, Business Development, AI Content
Goal-oriented manager with distinguished experience in multiple industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
9
9
years of professional experience
Work History
VP OF SALES & MARKETING
US ROAST
01.2021 - Current
- Lead inside sales and outside sales, marketing campaigns, and coffee and barista training
- Responsible for copywriting and content creating for US Roast Instagram, Facebook, Shopify
- Produce and manage advertisements that have double US Roast's sales over the past two years and monthly revenues have doubled almost every year since 2020.
- Designed, staffed, and implemented new coffee shop model with five locations and growing
VP OF SALES & MARKETING
NEXT LEVEL ENERGY DRINKS
01.2022 - Current
- Developed website, branding, & social media of energy drink startup
- Utilized AI-generated content & prompts to rapidly develop an online presence
- Oversaw hiring of sales team, marketing team, and content production
- In 18 months, secured business with dozens of distributors & hundreds of independent or chain accounts.
DIRECTOR OF BUSINESS DEVELOPMENT
HUEY'S COFFEE
01.2022 - Current
- Designed Menu, Merchandise, Point-of-Sale, and App for Coffee Shops in East TX
- Oversaw branding, marketing, and content development
- On 4-person executive team of coffee shop chain with 5 locations and 100+ employees
- Main marketing and sales lead for three startups
SALES MANAGER
US ROAST
01.2018 - 01.2021
- Responsible for cold calling on coffee shops to acquire wholesale accounts
- Trained baristas of customers and began the brand-building process for US Roast by producing content to help develop its online presence through social media
SELF EMPLOYED
JP PHOTOGRAPHY
01.2017 - 01.2020
- Organized and negotiated deals for jobs
- Photography and Videography for weddings, engagements, senior pictures, etc.
- Responsible for capturing and editing all content
SELF-EMPLOYED
Content Writing
01.2016 - 12.2016
- Produced content for websites and blogs on a wide range of topics
- Wrote hundreds of blogs now posted online in various places
Education
BACHELOR'S DEGREE - PSYCHOLOGY, History
DALLAS BAPTIST UNIVERSITY
01.2019
MASTER'S OF BUSINESS ADMINISRATION - undefined
DALLAS BAPTIST UNIVERSITY
01.2025
Skills
- Content marketing
- Sales coaching
- Product positioning
- Data-driven decision making
- Advertising campaigns
- Trade show management
- Social media advertising
- Sales enablement
- Sales presentations
- Key account management
- Marketing automation
- Marketing analytics
- Product launches
Languages
Spanish
Professional Working
Timeline
VP OF SALES & MARKETING
NEXT LEVEL ENERGY DRINKS
01.2022 - Current
DIRECTOR OF BUSINESS DEVELOPMENT
HUEY'S COFFEE
01.2022 - Current
VP OF SALES & MARKETING
US ROAST
01.2021 - Current
SALES MANAGER
US ROAST
01.2018 - 01.2021
SELF EMPLOYED
JP PHOTOGRAPHY
01.2017 - 01.2020
SELF-EMPLOYED
Content Writing
01.2016 - 12.2016
MASTER'S OF BUSINESS ADMINISRATION - undefined
DALLAS BAPTIST UNIVERSITY
BACHELOR'S DEGREE - PSYCHOLOGY, History
DALLAS BAPTIST UNIVERSITY
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