James Ratekin

• P&L Ownership for Digital Channel: Responsible for managing and growing revenue and profitability across all digital accounts, driving YOY sales growth through strategic planning, pricing management, and promotional execution.
• Key Account Leadership: Led strategic partnerships with top big-box retailers and e-commerce partners, including Amazon 1P and 3P, The Home Depot, Lowe’s, Ferguson, and other major online accounts.
• Digital Strategy & Execution: Developed and executed go-to-market strategies for digital channels, ensuring alignment with brand objectives, promotional calendars, and sales targets.
• MAP Policy Enforcement: Developed framework and implemented strategies for strict adherence to Minimum Advertised Price (MAP) policy, collaborating with customers and internal teams to ensure compliance and protect brand integrity.
• E-Commerce Platform Optimization: Streamlined workflows and implemented process improvements to drive operational efficiency across pricing updates, content syndication, and promotional setup.
• Cross-Functional Leadership: Partnered with marketing, operations, and supply chain teams to improve digital merchandising, content accuracy, and fulfillment execution.
• Promotional Planning: Coordinated large-scale promotional events with key retail partners, ensuring alignment on discount strategy, marketing exposure, and post-event analysis.
• Business Insights & Reporting: Delivered detailed sales performance reporting and insights to senior leadership, identifying opportunities to drive growth and improve ROI across all digital channels.

• Developed, executed, and optimized growth marketing strategies to drive awareness, acquisition, and retention across various paid media channels, affiliates, and email marketing.

• Forecasted, measured, and optimized campaign performance, collaborating with in-house teams and external agencies.

• Managed budgets and KPIs, tracking and reporting performance, and adjusting based on business results.

• Introduced new growth opportunities to reach new target audiences.

• Collaborated with marketing, Media , SEO, and data teams to deliver successful product strategies.

• Stayed current on market trends, competitors, and priority audiences to inform media planning and recommendations.

• Established efficient processes for the team and agencies to execute and optimize flawlessly.

• Managed branded merchandising and shopping experiences to drive online and retail sales.

• Monitored key performance indicators for assigned brands using analytics tools like Adobe Omniture, Google Analytics, and Microsoft Excel.

• Recruited and onboarded new strategic brands, ensuring seamless integration into the company's marketing portfolio.

• Managed various SEM channels and implemented pricing strategies to optimize brand visibility and profitability.

• Managed Tier 2 brands and strategic decorative lighting vendors.
• Developed marketing campaigns, pricing strategies, and customer experiences.
• Collaborated with various departments to drive sales and brand performance

• Responsible for tier 3 vendors, including commercial lighting and non-MAP protected fan brands.

• Created, audited, and maintained marketing campaigns, pricing strategies, and customer experiences.

• Collaborated with multiple departments, including data team, SEM team, sales center, email marketing, social media, and studio team.

• Managed views, contacts, and follow-up in Salesforce.

• Communicated effectively internally and externally.

• Utilized various computer software applications.

• Provided leadership, set clear expectations for employees, and ensured group safety.

• Calculated daily volume to adjust workflow and met/exceeded company and personal goals.

• Implemented consultative sales techniques, generated revenues, and exceeded sales targets.

• Represented products to potential clients in person and conducted new hire training.