James Rea
Huntsville,AL
Summary
Seasoned Sales Manager with notable experience in leading high-performing sales teams. Showcases strong leadership and team building skills, adept at driving revenue growth and improving sales-team performance. Successfully implemented innovative sales strategies that increased market share in previous roles.
Overview
26
26
years of professional experience
1999
1999
years of post-secondary education
Work History
Sales Manager
Ashley Furniture Homestore
Huntsville, AL
01.2014 - 09.2025
- Led sales team to achieve monthly revenue targets consistently.
- Developed training programs to enhance staff product knowledge and sales techniques.
- Collaborated with marketing to create promotional strategies for new furniture collections.
- Conducted regular performance reviews to evaluate team members' progress and skills.
- Designed visual merchandising displays to attract customers and showcase products effectively.
- Established strong relationships with key clients, ensuring repeat business opportunities.
- Managed daily operations of sales department, including supervision of staff members.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Performed sales consultations and educated clients on products and services.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Created and presented monthly reports to management on sales performance.
- Provided technical support for customers when needed, answering questions about product features and capabilities.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Implemented process changes to streamline sales department workflow.
- Resolved customer complaints regarding sales and service.
- Supported sales team members to drive growth and development.
Sales Representative
Ashley Furniture Homestore
Huntsville, AL
06.2004 - 12.2013
- Engaged customers to understand their needs and preferences.
- Developed product knowledge to provide accurate information and recommendations.
- Collaborated with marketing team to create promotional materials and campaigns.
- Trained new sales representatives on company policies and sales techniques.
- Utilized CRM systems to track customer interactions and sales performance.
- Answered inquiries from prospective customers regarding features of products and services offered.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Negotiated pricing contracts with customers to maximize profits.
- Reviewed monthly performance against targets set by management team.
- Identified opportunities for cross-selling additional products and services.
- Negotiated deals and handled complaints or objections.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Listened to customer needs to identify and recommend best products and services.
- Maximized sales by keeping areas tidy, fully stocked and correctly priced.
- Operated register, handled cash and processed credit card transactions.
- Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
- Reset store displays for special events and seasonal merchandise changes.
- Recruited, hired and trained new hires to optimize profitability.
- Engaged casual shoppers to provide information about featured products and recommend merchandise, driving sales opportunities.
Grocery Manager
Food World
Huntsville, AL
04.1999 - 06.2005
- Managed daily store operations and ensured compliance with company policies.
- Supervised staff scheduling and maintained optimal workforce levels.
- Coordinated inventory management and minimized stock discrepancies.
- Implemented merchandising strategies to enhance product visibility and sales.
- Monitored sales trends and adjusted product placement accordingly.
- Ensured cleanliness and organization of store layout for customer convenience.
- Trained new employees on customer service standards and store procedures.
- Lead by example and took responsibility for all actions drive culture of performance excellence.
- Assessed grocery store for cleanliness and checked proper stocking of shelves, refrigerated section and freezers.
- Monitored inventory levels and stock shelves with new merchandise.
- Coordinated efficient restocking of grocery merchandise to meet customer needs and promote consistent sales.
- Recruited, hired, trained, evaluated, disciplined, coached, and mentored employees.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Drove consistent grocery sales with effective merchandising and promotions implementation.
- Implemented new methods for reducing shrinkage and increasing profitability.
- Conducted weekly meetings with staff members to discuss performance goals.
- Maximized profit by coordinating efficient team workflows, minimizing waste and controlling shrinkage.
Education
Lee High School
Huntsville, AlSkills
- Sales strategy
- Visual merchandising
- Customer consultations
- Performance evaluations
- Process improvements
- Employee training
- Problem solving
- Team building
- Staff mentoring
- Negotiation skills
- Solution selling
- Sales presentation
- KPI tracking
- Training and development
- Relationship building
- Promotional sales events
- Verbal and written communication
- Empowers high-performing sales teams
- Sales process
- Prospecting skills
- Contact follow-up
- Sales operations
- Rapport and relationship building
- Sales engagement techniques
- Sales presentations
- Positive and upbeat
- Goals and performance
- Performance coaching
- Sales team training
- Continuous improvements
References
References available upon request.
Timeline
Sales Manager
Ashley Furniture Homestore
01.2014 - 09.2025
Sales Representative
Ashley Furniture Homestore
06.2004 - 12.2013
Grocery Manager
Food World
04.1999 - 06.2005
Lee High School