(James) Ross Henry

• Event Strategy: Engineered an interactive 2025 event calendar to guide team participation strategically.
• Blockchain Marketing Expertise: Recognized internally as the leading expert on blockchain event marketing, providing insights that informed senior-level decision-making.
• Operational Excellence: Introduced mapping tools, significantly cutting event planning and execution timelines.
• Resource Development: Developed an extensive event playbook and high-quality digital assets, enhancing consistency and efficiency for business development teams.

Interim position.

• Worked with cross-functional teams of developers, VP of Marketing, project managers, and sales to align creative direction with 10 product launches and business goals.
• Increased customer engagement by 25% and lead generation by 20% with cross-platform marketing strategies.
• Multi-media content creator for B2B product launch target audiences: video, graphics, white papers and event marketing materials.
• Developed and managed creative standards for B2B product marketing.

• Startup Growth & Branding: Led the complete brand development and launch strategy for five startups, each securing over $ 1 M in seed funding. Two have since been acquired by larger companies, while two continue to grow independently without further investment.
• Go-to-Market Execution: Launched over 100 products with comprehensive creative and marketing support, including web design, video production, animation, print and packaging, podcast development, trade show assets, and social media content.
• Digital Strategy & Performance: Developed and implemented online campaigns that increased social media followings fivefold in three months and boosted sales conversions by an average of ten times across both new and established brands.

• Co-founded Town Market and led product development, sales, and customer journey.
• Drove product development from concept to launch.
• Conducted target market research. Raised over $1.2 million in Seed Funding.
• GTM had 24 months of continual growth