James Rothwell
Woodstock,VA
Summary
Digital expert with 4+ years of media planning experience and 2+ years of hands-on media buying experience. Detail oriented, analytical, and motivated by knowledgeable teams on challenging accounts.
Overview
5
5
years of professional experience
Work History
Media Planning Manager
iProspect
01.2022 - Current
- Lead planning cycles across multiple accounts, from pre-brief strategic and competitive research, to RFPs, negotiation, deck builds, presentation, and execution.
- Supervise teams of up to three planners on day-to-day tasks and promote individual growth through open communication, frequent trainings, quality-based responsibility development, and workload delegation.
- Act as a resource and the team expert on all things data related. Steer team through reporting standardization and automation with client needs and goals as guidelines.
- Build relationships with clients as their main point of contact to help grow holistic account business. Most recently, secured an 8-figure budget commitment in FY24.
Media Buying Associate
The New Media Firm
08.2020 - 12.2021
- Leveraged audience graphs and data providers to build targeting recommendations and inform on channel priorities and budget allocations.
- Built campaigns across programmatic), ad serving, search, and social platforms, while also assisting on direct-buy RFPs and execution.
- Paced campaigns on a daily basis to ensure full-delivery and optimal performance.
- Gathered data across platforms and synthesized into cohesive reports on weekly, monthly, and end-of-campaign cadences.
Digital Media Planning Intern
Basis (formerly Centro)
01.2020 - 03.2020
- Mastered Basis' proprietary programmatic DSP over the course of a 3-month internship and gained exposure to the realms of social, search, and direct buys.
Education
Master of Arts - Art History
Skidmore College
Saratoga Springs, New York05.2019
Skills
- Team Management
- Client Relationship Management
- DSPs
- Pixels
- Data/Analytics/Reporting
- Google Ad Platforms
- Social Ad Platforms
- Content Syndication
- Ad Operations
- Adobe Creative Suite
- Salesforce
- Research Tools (Kantar/Vivvix, Pathmatics, MRI)
- Microsoft Office
Publications
Interview with artist Jane Irish, Tang Museum's 2019 edition of the AAM award-winning Accelerate magazine.
Timeline
Media Planning Manager
iProspect
01.2022 - Current
Media Buying Associate
The New Media Firm
08.2020 - 12.2021
Digital Media Planning Intern
Basis (formerly Centro)
01.2020 - 03.2020
Master of Arts - Art History
Skidmore College
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