James Schmale
Red Bud,IL
Summary
Customer-focused sales professional with extensive experience in relationship building and partnership cultivation. Proven track record in account retention and profit channel growth. Skilled in product introduction, pricing strategy implementation, and inventory management. Expertise in territory development and identifying customer needs to provide effective solutions.
Overview
15
15
years of professional experience
Work History
National Sales Director
Federici Brands
Wilton, CT
05.2024 - Current
- Developed and maintained sales materials to enhance product knowledge and drive engagement.
- Supported eight independent distributors across United States, including Masello and Sweis.
- Collaborated with distributors to achieve substantial sales growth and market penetration.
- Increased sales from $6,258,266 in 2023 to $7,672,316 in 2024.
- Partnered with executive management team on strategic initiatives to boost sales performance.
- Established relationships with key clients to ensure satisfaction and foster repeat business.
- Worked with marketing teams to create promotional materials aligned with business strategy.
- Worked closely with our education department to develop underperforming territories through in salon demos, virtual classes and detailing support, combine with startegic spiffs that yeilded a good ROI.
Regional Sales Director
Brazilin Professionals
03.2022 - 12.2022
- Coordinated full sales operations within assigned
- Served instrumental role in closing 35 new accounts valued at $30,000+ in annual sales.
- Identified new product opportunities and target customers.
- Created robust sales plans and set territory quotas.
- Motivated sales team to increase revenue and find new doors.
VP of Sales
IdHAIR North America
05.2020 - 02.2022
- Analyzed past sales data and team performance to develop realistic sales goals.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.
- Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Presented products to clients using dynamic presentations and practical use-case scenarios.
- Trained 7 new sales representatives on sales strategies and processes to reduce process gaps.
- Lead and worked with team of 7 to 10 sales consultants. Hosted monthly meetings and spent time visiting our customers in salons across 7 states.
Director of Sales
Sexy Hair Concepts LLC
10.2015 - 05.2020
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Worked with Distributors (SalonCentric and Cosmoprof) to incentivize, educate, and excite their sales team.
- Helped lower SalonCentric's unproductive inventory from 38% when I started to 8%.
- Held and lead Monthly sales calls as well as monthly one on one meetings to strategize and grow sales.
- Spent time with my team visiting our distributor stores and working with their sales team visiting salons.
Regional Sales Manager
Sexy Hair Concepts LLC
03.2013 - 10.2015
- Exceeded targets by building, directing and motivating high-performing sales team.
- Coached distributor sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Boosted market share by establishing sales and distribution channels, developing new products, and solidifying sales partnerships.
- Detailed with distributor salon consultants visiting salons across 8 states
- Executed successful promotional events and trade shows.
Brand Manager
Sexy Hair Concepts LLC
03.2010 - 03.2013
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Detailed with 10 sales consultants for SalonCentric in Arizona and Las Vegas.
- Conducted In Salon Classes for more than 30 salons and put together plan o grams and ran quarterly retail promotions with salons and stylists.
- Developed innovative marketing campaigns based on key objectives.
- Supported marketing teams, creating, deploying and optimizing campaigns for clients.
Education
Cosmetology License - Cosmetology
Carlos Valenzuela Academy
Scottsdale, AZ02.1995
High School Diploma -
Twin Valley High School
Elverson, PA06.1989
Skills
- Operational procedures and policies
- Bid management
- Customer service excellence
- Sales analysis
- Time management
- Staff training and development
- Problem solving
- Complaint resolution
- Relationship building
- Decision making
- Performance evaluation
- Closing techniques
Accomplishments
- Helped grow sales from $995K to $1.4M in a year and a half. May 2020 - December 2021
- Inspired and lead a salon consultant to increase 40% in her monthly sales
- Created a promo/activity grid helping to align our promotions, new launches, social media, and education to work together
- Helped create a quarterly promotion guide for our customers and trained the sales team on how to execute. This activity combined with a focus on setting planning meetings with our customers lead to a 20% increase in our average purchase for existing customers
- Created a "Black Friday" promotion which lead to a 300% increase in sales for that day
-Worked my way from Brand Manager to Director of Sales with Sexy Hair Concepts over 10 years
-Grew my territory 53% as a brand manager
- Created sell through promotions and activities which lead to decreasing unproductive inventory from 28% to 14% for our distributor
Timeline
National Sales Director
Federici Brands
05.2024 - Current
Regional Sales Director
Brazilin Professionals
03.2022 - 12.2022
VP of Sales
IdHAIR North America
05.2020 - 02.2022
Director of Sales
Sexy Hair Concepts LLC
10.2015 - 05.2020
Regional Sales Manager
Sexy Hair Concepts LLC
03.2013 - 10.2015
Brand Manager
Sexy Hair Concepts LLC
03.2010 - 03.2013
Cosmetology License - Cosmetology
Carlos Valenzuela Academy
High School Diploma -
Twin Valley High School
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