James Unruh

• A proactive leader, I took the helm in fostering collaboration with external partners to drive the development of a state-of-the-art AI-powered documentation writer. This initiative involved orchestrating seamless teamwork between internal stakeholders and external contributors. Working in tandem with data scientists and engineers, I played a pivotal role in shaping and prioritizing the product features of the AI document writer. This collaborative effort was guided by a keen understanding of both customer needs and overarching business objectives, ensuring that the end product not only met but exceeded expectations.
• Executed on a successful go-to-market strategy for the Apex Video solution, a tool to effortlessly capture and securely store videos in the cloud. I collaborated closely with sales, marketing, and technical teams, we ensured a cohesive approach that highlighted the solution's unique features and benefits.
• Executed on a successful GTM launch of Apex DICOM image storage solution, this innovative solution empowered healthcare providers to seamlessly capture and transmit medical images to a designated PAC system.
• Conducted thorough market research, to identify emerging trends and assess competitor offerings. This insight served as the cornerstone for informed decision-making and strategic planning. Subsequently, I took charge of developing and maintaining the Apex GI product and the Apex Interface product roadmap that guided the evolution of our offerings. This strategic approach fostered a sustainable growth trajectory and reinforced our commitment to delivering products that remained relevant and ahead of the curve.
• Led cross-functional teams in the development process, overseeing sprints, prioritizing backlog items, and ensuring timely and high-quality product releases.
• Established and maintained strong relationships with key stakeholders, including customers, sales teams, and executives, to gather feedback and communicate product updates.
• Led successful tiger teams focused on navigating the complexities of end-of-life and end-of-service scenarios, providing invaluable insights to senior leadership that allowed them to make well-informed decisions based on a comprehensive evaluation of technical, financial, and customer impact considerations.

• Lead a Pentax Medical tiger team, and navigated the complex process of facilitating the acquisition of endoPRO by Provation Medical. This strategic initiative proved instrumental in fortifying Provation Medical's portfolio, capitalizing on the distinctive strengths of both Pentax Medical and Provation Medical to drive mutual growth. This accomplishment showcased a keen understanding of industry dynamics, a mastery of strategic decision-making, and a vision for fostering collaborative success in the ever-evolving healthcare sector.
• Conducted thorough market research, to identify emerging trends and assess competitor offerings. This insight served as the cornerstone for informed decision-making and strategic planning. Subsequently, I took charge of developing and maintaining the Apex GI product and the Apex Interface product roadmap that guided the evolution of our offerings. This strategic approach fostered a sustainable growth trajectory and
• Executed on a successful go-to-market strategy for an endoPRO 20|20 with a new UI and groundbreaking clinical support tool for patient recall. The recall tool would suggest dates that a patients should come back or a follow up procedure based on their pathology and society guidelines collaborated closely with sales, marketing, and technical teams, we ensured a cohesive approach that highlighted the solution's unique features and benefits.
• I played a key role in shaping the market presence of endoPRO by developing a comprehensive customer segmentation and sales strategy. This involved a meticulous analysis of customer needs and market segments, aligning our product offerings to cater specifically to each identified group. Collaborating seamlessly with the sales team, I ensured the effective implementation of the strategy, working towards ambitious sales targets. In addition, I closely collaborated with the sales team to optimize the sales pipeline for endoPRO, aiming for a pipeline that was three times the allocated budget. This collaborative effort not only ensured that our product met the diverse needs of our customer base but also contributed significantly to exceeding sales expectations, reinforcing our market position and fostering sustained growth.
• Continuously monitored and analyzed sales data to identify opportunities for growth and optimize the sales process.
• I took a proactive role in driving key business initiatives by presenting business cases to stakeholders and executive leadership, seeking approval and resource allocation. Through meticulous preparation and strategic communication, I effectively articulated the rationale, potential benefits, and feasibility of proposed projects. These presentations encompassed comprehensive analyses of financial implications, risk assessments, and alignment with overarching business objectives.
• Successfully navigated the Discovery AI through the FDA 510 K process, ensuring compliance with regulatory requirements and timely product approvals, while collaborating with regulatory affairs and quality assurance teams to compile necessary documentation and address regulatory queries.
• ·Worked closely with Key Opinion Leaders (KOLs) to contribute to a manuscript for an AI prospective study, enhancing the product's credibility and visibility within the medical community.

• Implemented SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goal-setting processes for the clinical training team to enhance performance measurement and individual development
• Conducted comprehensive yearly performance reviews for clinical trainers, providing constructive feedback and setting goals for professional growth
• Collaborated with team members to establish personalized development plans based on performance reviews
• Designed and implemented a structured onboarding program for new clinical training hires, ensuring a smooth integration into the team and alignment with organizational goals
• Conducted orientation sessions and provided necessary resources for a successful onboarding experience
• Addressed disciplinary issues promptly and professionally, implementing corrective actions when necessary to maintain a high standard of performance
• Led termination processes when required, ensuring compliance with organizational policies and legal regulations
• Facilitated training sessions for physicians and staff, ensuring they were equipped with the necessary skills and knowledge to deliver high-quality healthcare services
• Collaborated with subject matter experts to develop and update training materials based on industry best practices and regulatory requirements.

• Facilitated training sessions for physicians and staff, ensuring they were equipped with the necessary skills and knowledge to deliver high-quality healthcare services
• Collaborated with subject matter experts to develop and update training materials based on industry best practices and regulatory requirements.

• Successfully conducted software installations and provided software services for clients, ensuring seamless integration and optimal functionality of technology solutions.
• Collaborated with customers to understand their unique requirements and configured software accordingly.
• Provided comprehensive training to biomedical and IT personnel on the operation, maintenance, and troubleshooting of medical equipment and software systems.
• Responded to customer inquiries and service requests promptly, addressing technical issues and providing effective solutions.
• Managed system upgrades, coordinating with customers to schedule and implement updates to improve performance and security.
• Cultivated strong relationships with customers by providing excellent service and serving as a reliable point of contact for technical support.
• Maintained accurate records of service activities, including installation details, training sessions, and issue resolutions.

• Collaborated with the sales team to develop and implement effective strategies for territory growth.
• Conducted engaging and informative product demonstrations for potential customers, showcasing key features and benefits to drive sales.
• Managed service contracts within the assigned territory, ensuring that sales targets were met and contractual obligations were fulfilled.
• Collaborated with customers to identify opportunities for contract renewals and upsells.
• Worked closely with customers to identify areas for cost containment and reduction in scope utilization, providing tailored solutions to meet their budgetary constraints.
• Provided training sessions for staff on appropriate scope hygiene, ensuring proper use and maintenance of medical equipment.
• Conducted regular check-ins and follow-ups to ensure customer satisfaction and identify opportunities for additional support.

§ Led the management of service contracts within the assigned territory, ensuring that sales targets and service level agreements were met.

§ Collaborated with the sales team to align contract terms with customer expectations and business objectives.

§ Worked closely with customers to identify opportunities for cost containment and reduction in scope utilization.

• Conducted training sessions for medical staff on appropriate scope hygiene practices.
• Emphasized the importance of proper maintenance and usage to extend the life of medical equipment and ensure optimal performance.
• Built and maintained strong relationships with customers, serving as a point of contact for service-related matters.
• Conducted regular communication and check-ins to assess customer satisfaction and identify areas for improvement.
• Generated and presented performance reports related to service contracts, scope utilization, and endoPRO support.

• Successfully sold and installed Medisoft Practice Management Software to healthcare providers, clinics, and medical practices
• Conducted thorough needs assessments to tailor solutions to the specific requirements of each client
• Exceeded sales targets and goals by implementing effective sales strategies and building strong relationships with clients
• Collaborated with the sales team to identify and pursue new business opportunities
• Provided ongoing support to clients using Medisoft software, addressing inquiries, and resolving technical issues promptly
• Collaborated with the technical support team to ensure a high level of customer satisfaction and retention
• Conducted product training sessions for clients to ensure proper utilization of Medisoft software features
• Developed training materials and documentation to enhance user understanding and proficiency
• Cultivated and maintained strong relationships with clients, serving as a trusted advisor for their practice management software needs
• Conducted regular follow-ups to assess customer satisfaction and identify opportunities for additional support or upgrades
• Conducted market research to stay informed about industry trends and competitive offerings
• Gathered customer feedback to contribute to product improvement and the development of new features.

• Oversaw and managed the purchasing budget for gastrointestinal (GI) materials, ensuring cost-effective procurement while maintaining high-quality standards.
• Conducted market research to identify cost-saving opportunities without compromising on product quality.
• Implemented effective inventory management strategies to optimize stock levels, minimize waste, and ensure the availability of essential materials.
• Utilized inventory tracking systems to monitor stock levels, initiate reorders, and prevent shortages.
• Managed contracts with suppliers and vendors, negotiating terms and conditions to secure favorable agreements for the clinic.
• Conducted regular performance evaluations of suppliers to ensure compliance with contractual obligations.
• Implemented initiatives to contain costs within the materials management department, identifying areas for efficiency improvement and cost reduction.
• Maintained accurate documentation of all purchasing transactions, contracts, and inventory records.

§ Provided crucial support to endoscopists during gastrointestinal (GI) procedures, ensuring a smooth and efficient workflow.

§ Prepared and organized the necessary equipment and assisted in maintaining a sterile environment.

§ Specialized in assisting endoscopists during ERCP procedures, demonstrating a high level of expertise in handling the specific challenges and nuances of this advanced endoscopic technique.

• Collaborated closely with the medical team to ensure patient safety and procedural success.
• Assisted in patient preparation before procedures, explaining the process and addressing any concerns to alleviate anxiety.
• Took responsibility for the sterilization and maintenance of endoscopy equipment, adhering to strict hygiene and infection control protocols.
• Maintained accurate and detailed records of patient information, procedural details, and any complications or observations during and after GI procedures.
• Worked collaboratively with nurses, physicians, and other healthcare professionals to deliver comprehensive patient care.