Summary
Overview
Work History
Education
Skills
Timeline
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James Wallington

James Wallington

Marquette

Summary

Dynamic Founder/CTO with a proven track record at DeliverContacts.com, leading cross-functional teams to deliver impactful digital product strategies. Expert in digital product management, agency and stakeholder collaboration, and resource optimization, I drive results through data-driven decision making and hands-on project leadership. Skilled in optimizing user journeys, content strategy, and e-commerce platforms, I leverage A/B testing, UX design, and analytics to achieve measurable outcomes, including a 42% increase in conversion rates through innovative website strategy and continuous performance optimization.

Overview

6
6
years of professional experience

Work History

Founder/CTO

WALLINGTON WEB
Marquette
01.2019 - Current
  • Led digital strategy and website management for multiple consumer brands, developing tailored approaches to meet unique business objectives
  • Managed digital production budgets and teams and resource allocation across multiple concurrent website projects
  • Implemented conversion optimization strategies that improved lead generation performance by 40%
  • Directed content strategy and execution for client websites, ensuring compelling brand storytelling and effective product presentation
  • Developed and deployed tracking frameworks for measuring site performance and user engagement
  • Led agency teams in the development of Peninsula Solar's website, generating 1.5 million annual impressions and significant lead generation
  • Created MQT Nutrition's digital product platform with subscription functionality and automated user journeys, providing a new revenue stream
  • Established and maintained positive relationships with diverse stakeholders while managing expectations and deliverables

Founder/CTO

DELIVERCONTACTS.COM
Remote
01.2021 - Current
  • Led comprehensive website strategy and execution for a high-traffic consumer platform (77,000+ annual users), driving consistent growth in engagement and conversion metrics
  • Managed cross-functional digital production teams and external agency partners to ensure consistent execution of website updates, content launches, and feature implementations
  • Implemented robust analytics framework to track KPIs and conversion metrics, providing actionable insights that improved site performance by 35%
  • Directed content strategy and digital asset management for product launches, ensuring compelling and consistent brand storytelling across website and digital brochures
  • Executed A/B testing and optimization initiatives that increased conversion rates by 42%, applying industry best practices and user behavior analysis
  • Established and managed digital production budgets while maintaining quality and timeline requirements
  • Led UX research initiatives including usability studies and competitive reviews to inform site improvements and feature prioritization
  • Optimized SEO strategy resulting in 10 million+ annual impressions and significantly improved search rankings for key product terms
  • Collaborated with subject matter experts to create authoritative product content, enhancing brand credibility and user engagement

Web Consultant

LAKE SUPERIOR COMMUNITY PARTNERSHIP
Marquette
01.2025 - Current
  • Provide strategic digital consultation to the Upper Peninsula's leading economic development organization serving 2,000+ businesses across a 5-county region with over $40M in annual economic impact
  • Develop comprehensive website strategy to align digital platform with organizational goals and improve engagement for key stakeholders including major regional employers, government agencies, and educational institutions
  • Lead cross-functional collaboration between internal teams and external stakeholders to implement website improvements
  • Conduct website performance analysis and develop data-driven recommendations for enhancing user experience and conversion rates
  • Advise on content strategy and management to better showcase regional economic opportunities and member services
  • Implement SEO best practices to improve search visibility and drive qualified traffic to key service pages

Project Lead - MOBILE APPLICATION FOR DELIVERY PROGRAM

UNITED WAY
Marquette
09.2024 - Current
  • Lead end-to-end development of a charitable delivery mobile application, from concept and UX/UI design through technical implementation
  • Manage prototype development process through multiple iterations based on stakeholder feedback and user testing
  • Direct UX/UI design strategy to create an intuitive, frictionless experience for both delivery volunteers and recipients
  • Implement secure payment processing using Stripe Connect to facilitate transparent financial transactions
  • Oversee technical infrastructure development including server architecture, continuous integration/deployment pipelines, and Firebase implementation
  • Establish version control and development workflows using Git to ensure efficient team collaboration and code quality
  • Coordinate cross-functional teams including designers, developers, and United Way stakeholders to align project execution with organizational goals
  • Define and track key performance metrics to measure application adoption, user engagement, and program impact

Full-Stack Developer

BXB MEDIA
Detroit
02.2019 - 09.2022
  • Company Overview: a high-growth agency that was later acquired for approximately $25 million
  • Managed development and implementation of consumer-facing digital platforms for automotive and insurance clients
  • Created location-based digital experiences for a Canadian car insurance company, designing specialized product showcase features that improved shopping experiences
  • Implemented digital marketing platforms focused on product storytelling and customer education for the HVAC industry
  • Collaborated with UX designers to translate wireframes into functional, responsive website experiences
  • Conducted cross-browser testing and site performance optimization
  • Worked directly with client stakeholders to gather requirements and translate business needs into technical specifications
  • Managed project timelines and deliverables while maintaining quality standards and budget constraints
  • A high-growth agency that was later acquired for approximately $25 million

Education

Bachelor's Degree - Chemistry, Applied Science Coursework

GRAND VALLEY STATE UNIVERSITY
Allendale, MI
07.2018

Skills

  • Digital product strategy & roadmapping
  • Content strategy & lifecycle management
  • Consumer journey optimization
  • E-commerce platform strategy & management
  • Global digital collaboration
  • Marketing integration & campaign alignment
  • UX design methodology & implementation
  • User research & persona development
  • Journey mapping & experience design
  • Wireframing & prototyping (for consumer-facing websites)
  • Usability testing methodologies & validation
  • Design systems management
  • Frontend development (HTML, CSS, JavaScript, React, Vuejs, GatsbyJS)
  • Backend technologies (Nodejs, PHP, MySQL)
  • Content management systems (CMS)
  • Responsive design & cross-browser compatibility
  • Digital asset management
  • Site performance monitoring & optimization
  • SEO strategy, management & implementation
  • Conversion rate optimization
  • A/B testing & experimentation frameworks
  • Heat mapping analysis
  • Google Analytics & tag management implementation
  • KPI dashboard development & analytics tracking
  • Conversion tracking & attribution modeling
  • Data-driven decision making for website improvements
  • Cross-functional team leadership
  • Agency partner & management processes
  • Budget planning, management & allocation
  • Resource optimization & allocation frameworks
  • Project management methodologies
  • Stakeholder communication strategies

Timeline

Web Consultant

LAKE SUPERIOR COMMUNITY PARTNERSHIP
01.2025 - Current

Project Lead - MOBILE APPLICATION FOR DELIVERY PROGRAM

UNITED WAY
09.2024 - Current

Founder/CTO

DELIVERCONTACTS.COM
01.2021 - Current

Full-Stack Developer

BXB MEDIA
02.2019 - 09.2022

Founder/CTO

WALLINGTON WEB
01.2019 - Current

Bachelor's Degree - Chemistry, Applied Science Coursework

GRAND VALLEY STATE UNIVERSITY

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