James Weingand
Phoenix,AZ
Summary
Motivated Team Lead with over 7 years of experience in digital advertising. Combines deep industry knowledge with data driven experiences to guide digital campaign strategy, execution, and analytical reporting to elevate brands digital presence nationally & internationally. Excels at crafting digital solutions and maintaining consistent client communication across all brand touch points. Experience in managing & mentoring junior marketing staff on work processes, digital strategies, project management and demand side platform buying.
Overview
7
7
years of professional experience
Work History
Team Lead - Paid Media Management
2060 Digital
Phoenix, AZ
05.2022 - Current
- Oversees the execution and development of 4 paid media managers (Programmatic, and Social).
- Manages all activities regarding the post-sale production, execution, and analytic measuring of digital media campaigns (e.g., Display, search, Youtube, video pre-roll, OTT, audio, and email).
- Determines the best suitable partnered vendor technology and addresses client communication until campaign completion.
- Manages vendor partners to ensure marketing deliverables meet timeline and compliance requirements.
- Represents 2060 on sales calls, digital conferences, and assisted account executives in pitching digital business.
- Trains new employees on media buying technology and 2060 services.
Digital Campaign Manager
2060 Digital
Phoenix, AZ
12.2020 - 05.2022
- Manages all activities regarding the post-sale production, execution & analytic measuring of digital media campaigns (e.g Display, search, Youtube, video pre roll, OTT & email).
- Determines best suitable partnered vendor technology and addresses client communication until campaign completion
- Oversaw a portfolio of 60 clients with a combined annual budget of $1.8M+ worth of digital media buys in 2021
- Managed internal teams & vendor partners to ensure marketing deliverables meet timeline and compliance requirements
- Represents 2060 on sales calls, digital conferences and assisted account executives in pitching digital business
- Trains new employees on media buying technology and services 2060 offers.
Strategic Operations Manager
Hubbard Chicago
Chicago, IL
01.2018 - 12.2020
- Manages all activities regarding the post-sale production, execution & analytic measuring of digital media campaigns (e.g Display, Google Search, Video pre roll, OTT, SEO, Social, Email, Twitch, Programmatic Audio etc.)
- Determines best suitable partnered vendor technology and addresses client communication until campaign completion
- Oversaw a portfolio of 80 clients with a combined annual budget of $2.5M+ worth of digital media buys in 2018-19
- Managed internal teams & vendor partners to ensure marketing deliverables meet timeline and compliance requirements
- Represented 2060 on sales calls, digital conferences and assisted account executives in pitching digital business
Education
Bachelor of Science - Marketing, Business Administration
NORTHERN KENTUCKY UNIVERSITY – Haile School of Business
Highland Heights, Kentucky01.2016
Skills
- Digital marketing
- Web analytics
- Assisting ROI
- Client relationship management
- Pay-per-click advertising
- Account management
- Google Analytics proficiency
- Brand development
- Analytical
- Communication
- Strategy development
- Strategic recommendations
- Target audience research
- Project management
- KPI metrics
Accomplishments
Google Display Certified
Google Video Certified
Google Search Certified
Google Analytics Certified
Google Tag Manager Certified
Centro Basis DSP Certified
Microsoft Advertising Certified
Timeline
Team Lead - Paid Media Management
2060 Digital
05.2022 - Current
Digital Campaign Manager
2060 Digital
12.2020 - 05.2022
Strategic Operations Manager
Hubbard Chicago
01.2018 - 12.2020
Bachelor of Science - Marketing, Business Administration
NORTHERN KENTUCKY UNIVERSITY – Haile School of Business