James Yoon
San Francisco,CA
Summary
- A results-oriented and compassionate leader who thrives in fast-paced and ambiguous environments; inspires and develops high performing team - mentoring and being passionate along the way
- Proven expertise in leading day-to-day DTC operations to ensure excellence while seamlessly collaborating with external agencies and internal teams (creative, merchandising, planning, and marketing teams)
- Led monthly sessions with the senior leadership, updating on the program’s financial performance and gaining alignment on the customer engagement strategies (acquisition, retention, value maximization etc.) and new marketing capabilities
- Demonstrated success in P&L management and commercial plans (Online and Offline) encompassing multiple brands (Editorial and Promotional cadence for marketing channels based on seasonality)
- Execute sound growth/retention/loyalty framework and KPIs for multiple business units/websites
- Leading strategy, innovation, and operations team to deliver personalized marketing solutions across all digital channels to drive profitable loyalty behavior
- Site redesign based on Lean UX design principle (mobile biased) to improve user experience and to create a habit
- Dynamic and well-organized inventory management professional with comprehensive analytical and contextual planning skills; specializing in assortment, financial, and replenishment planning
Overview
24
24
years of professional experience
Work History
Contractor / Consultant
Digital Commerce Solutions LLC Owner
San Francisco, CA
09.2021 - Current
- Nogin Agency (Brand Management and Planning) / Vintner's Daughter (Consulting eCommerce Operations)
- Evaluated architectural plans, defined project scope and objectives, and improved methods and procedures for processes, measurement, documenting, and workflow techniques.
- Optimized marketing campaigns, fulfillment, and operations through cross-functional collaboration.
- Planned and implemented weekly strategies for earned, owned, and paid media for multiple clients; collaborated with stakeholders to drive top and bottom funnel tactics with sustainable growth
- Managed OTB forecast, and marketing spend, and analyzed sales results for effective in-season sales, inventory, and receipt planning
Lead DTC Ecommerce
Vintner's Daughter
San Francisco, CA
08.2019 - Current
- Developed and managed the vintnersdaughter.com site vision, strategy and day-to-day operations; implemented cutting-edge website design (Taxonomy, Homepage, PDP)
- Provided leadership, direction, and strategic recommendations to the CEO/Founder for decision-making.
- Created and executed a product roadmap to deliver a best-in-class customer experience, owning strategy, execution, and maintenance.
- Work cross-functionally with the supply chain and stockist to drive process improvements to build brand equity
- Practiced strategic and transformational leadership while actively molding a scrappy culture
- Revamped onboarding and post-purchase customer experiences through email channel enhancements.
- Researched industry best practices and implemented tools to improve team effectiveness and efficiency in delivering exceptional eCommerce experiences.
- Managed relationships with third-party agencies and service providers.
Director of Site Ops/Analytics - Ecommerce
Global Brands Group
San Francisco, CA
01.2017 - 06.2019
- Responsible for the development and management of eCommerce Merchandising, Site content and Site marketing teams
- Supervised and mentored a team of Managers, Architects, Product Evangelists, Software Development Engineers, QA Engineers directly/ indirectly
- Conceptualized and managed dashboards for multiple websites and marketing channel performance to develop strategy and campaign budget/optimization opportunities
- Pragmatically modernized enterprise digital analytics architecture based on best practices, making analytics accessible to other cross-functional teams
- Intellectually construct presentations with complex analytical findings, and deliver a finished product that is clear, concise, and relatable to influence product/business decisions
- Spark and implemented customer acquisition, activation, and retention marketing strategies via automated triggered email communications, push notifications, and paid media, generating more than 11,000 incremental activations and $440K in PLTV
- Enthusiastically train new managers and directors (also cultivate 4 direct reports) in digital space, reporting and vendor dashboards
Director of Web/Business Analytics - Ecommerce
bebe inc
San Francisco, CA
03.2013 - 12.2016
- Delivered profound analytics solutions to journey managers, merchandisers and marketing operations groups; as well as provide recommendations for areas of optimization
- Planned and managed weekly strategy for earned, owned, paid media; collaborated with stakeholders and agency to drive full funnel tactics
- Partner cross-functionally to optimize marketing campaigns, fulfillment and operations teams to execute flawlessly
- Relentlessly released exploration and refinement A/B testing to optimize HP, PLP, PDP, friction-less checkout experience, and re-targeting banner ads to increase conversion and reduce bounce rate
- Precisely managed rules engine, modifiers, and algorithm manipulation with AI personalized platform for website and Email; resulting in $6.6m in recommendation revenue
- Developed merchandising strategies that aligns with Pre-season, In-season, and Post-season planning goals and identify product (chase/cancel) opportunities by departments & class for multiple brands
Strategic Business Manager - Ecommerce
Sears Holdings
Chicago, IL
07.2011 - 02.2013
- Executed a wide range of ongoing Shop Your Way Loyalty reports and dashboards designed for executive leadership and internal groups covering the performance of various digital efforts
- Launched Ship-from-Store functionality; worked with cross-functional teams + UAT
Sr Inventory Manager - Toys
Sears Holdings
Chicago, IL
08.2009 - 06.2011
- Responsible for financial planning of sales, markdowns, gross margin, inventory, and receipts for 900 import and domestic SKUs (working with 70 vendors) with annual revenue of $170m in 1250 Kmart stores and Sears toys in 650 stores
Inventory Manager - Apparel
Sears Holdings
Chicago, IL
01.2008 - 08.2009
Sr Inventory Analyst - Furniture and Lamps
Sears Holdings
Chicago, IL
11.2005 - 12.2007
Supply Chain Management
Air Force
Langley, VA
03.2002 - 09.2005
Logistics Readiness Officer
Air Force
Phoenix, AZ
02.1999 - 01.2002
Education
B.S - Business Management
Arizona State University
Skills
- Digital insights and analytics (Adobe Experience Cloud, Google Analytics, Looker, Heap)
- Conversion Rate Optimization (Adobe target, Qubit, Nosto)
- Email marketing and marketing automation (Responsys, SFMC, Klaviyo, Cordial; Movable Ink and Liveclicker)
- CRM and Loyalty (Relate, Yotpo, Custora)
- Tag manager GTM and DTM (Worked directly with Dev team)
- Competitive and Trend Analytics (EDITED)
- Financial and inventory planning expert (SAS and JDA)
- Superior with MS Office (Excel macros/pivot tables and Access)
- Data visualization (Tableau and Chartio)
- Excellent strategic thinker and ability to formulate business strategy; move effortlessly from analytics to development of strategy
- Sound project management skills with a focus on timely and quality deliverable (JIRA, ASANA, Monday)
Timeline
Contractor / Consultant
Digital Commerce Solutions LLC Owner
09.2021 - Current
Lead DTC Ecommerce
Vintner's Daughter
08.2019 - Current
Director of Site Ops/Analytics - Ecommerce
Global Brands Group
01.2017 - 06.2019
Director of Web/Business Analytics - Ecommerce
bebe inc
03.2013 - 12.2016
Strategic Business Manager - Ecommerce
Sears Holdings
07.2011 - 02.2013
Sr Inventory Manager - Toys
Sears Holdings
08.2009 - 06.2011
Inventory Manager - Apparel
Sears Holdings
01.2008 - 08.2009
Sr Inventory Analyst - Furniture and Lamps
Sears Holdings
11.2005 - 12.2007
Supply Chain Management
Air Force
03.2002 - 09.2005
Logistics Readiness Officer
Air Force
02.1999 - 01.2002
B.S - Business Management
Arizona State University
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