JAMES A DECARO
WA
Summary
- Performance oriented leader
- Strong record of meeting and exceeding sales growth expectations
- Extensive experience in developing, creating, and cultivating relationships
- Goal oriented problem solver, focused on adapting to challenges and changes to achieve desired outcome
Overview
14
14
years of professional experience
Work History
Sr. National Account Executive
Tractor Beverage Company
Seattle- Western United States, WA
05.2022 - Current
- Secured, managed, onboarded and developed national & regional accounts.
- Increased brand awareness and market penetration with customer-focused strategies.
- On track to achieve yearly sales targets by end of Q3.
- Consistently exceeds quarterly goals and key performance indicators (KPIs).
- Identifies and targets growth opportunities by customer segment and channels.
- Managed all aspects of distribution within territory to secure product placement and sales.
- Expanded distribution partner network to increase product accessibility and customer reach.
- Sells into all business channels which include: Traditional foodservice, B&I, healthcare, and college & universities.
- Presents product & partnership offering to C-level executives.
- Works closely with broker network & partners to train, develop, and achieve revenue goals.
Business Development Manager
Darigold
Seattle, WA
06.2021 - 06.2022
- Grew Away From Home sales segment by double digit growth of +25% YTD
- Managed, developed, and grew national and regional accounts (Taco Time, CKE Group, Canteen, The Ram, Microsoft, & McDonald's backup).
- Expanded brand awareness through customer-focused approaches.
- Leveraged brand and channel marketing programs to maximize new item placements and revenue.
- Communicated pricing updates to direct customers, category managers, and buyers.
- Served all customer segments: commercial and non-commercial (traditional food service, casinos, independent operators, colleges & universities, K-12, and hospital systems).
- Collaborated with internal departments to improve profitability and revenue within key accounts.
- Led new product rollouts and program changes.
- Facilitated product demo's at key accounts and customer events.
- Drove core product placements through operators and distributors.
- Provided accurate sales, trade planning, and forecasting data.
Area Sales Manager
Foster Farms- Foodservice
Seattle, WA/OR
09.2016 - 04.2021
- Spearheaded regional sales program, delivering on 30% sales growth YOY.
- Developed & managed a multi-state portfolio of key accounts, including Silverwood Theme Park, Blazing Onion, securing 10 new partnerships yearly.
- Prospected, identified, and cultivated relationships with executive level management.
- Worked cross-functionally with category management, buyers, and supply chain management.
- Negotiated win-win marketing programs with key customers, resulting in double digit increase in brand awareness and driving sales growth.
- Actively participated in trade shows, sales meetings, and customer events.
- Provided ongoing product training to customers, distributors, and broker partners, empowering sales associates to achieve and exceed sales goals.
- Supported major distribution sales associates to reach and secure key clients.
Distribution Sales Representative
Food Services of America
Everett, WA
10.2012 - 09.2016
- Consistently exceeded percentage-to-plan quota year over year.
- Grew existing sales territory by 120% YTD.
- Integrated sales strategies to produce, penetrate, and retain new and existing business.
- Managed, maintained, and grew $5 million territory.
- Demonstrated growth through cold calling and new business development.
- Distributed more than 40 thousand products within 13 categories including disposables, capital equipment, and chemicals.
- Initiated relationship-based selling to build loyal and profitable partnerships.
- Analyzed and monitored routing integrity of company delivery to ensure customer satisfaction and overall profitability.
- Provided consistent product knowledge and solutions to suit everyday customer needs.
- Worked cross-functionally within organizational departments.
Marketing Associate
Sysco Seattle, Inc
Seattle, WA
06.2010 - 10.2012
- Exceeded sales goals by double digit growth year over year.
- Accountable for increased profitability through strategic sales initiatives.
- Supplied consultative selling and product knowledge to customer accounts.
- Preformed quarterly business reviews with prospective clients.
- Improved profitability within existing customers and through new business development.
- Focused on customer retention and commitment.
- Provided in house training on customers key product selection.
- Responsible for account receivables and collections.
- Implemented product promotion plans and marketing initiatives to increase private label brand awareness.
Education
Bachelor of Arts - Business Administration
Western Washington University
2009
Skills
- Account Management (Regional & National)
- Distribution and logistics
- Broker Management & Training
- Sales Presentations & Solution Selling
- Solution Selling
- Project Management & lifecycle
- New business development
- B2B sales and service
- Operations management
- Product management & marketing
- Sales strategy development
- Key account Management
- Pricing strategies
- Coaching and mentoring
- Salesforce proficiency (Pipedrive)
- Microsoft suite systems
Accomplishments
- Peak Performer Award Recipient / Food Services of America
- New Business Award Recipient / Food Services of America
- Chairman's Club Member / Sysco Seattle, Inc.
- Rookie of the Year / Sysco Seattle, Inc.
Timeline
Sr. National Account Executive
Tractor Beverage Company
05.2022 - Current
Business Development Manager
Darigold
06.2021 - 06.2022
Area Sales Manager
Foster Farms- Foodservice
09.2016 - 04.2021
Distribution Sales Representative
Food Services of America
10.2012 - 09.2016
Marketing Associate
Sysco Seattle, Inc
06.2010 - 10.2012
Bachelor of Arts - Business Administration
Western Washington University
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