JAMES A. HIGBEE, MBA
Mays Landing,NJ
Summary
Results-driven sales professional with 8+ years of experience working collaboratively with some of the largest bottlers and retailers in the United States. Demonstrating a passion for building relationships, cultivating partnerships and achieving volume & share targets.
Overview
7
7
years of professional experience
Work History
Regional Sales Manager
Keurig Dr Pepper
04.2021 - Current
- Work cross-functionally with both the commercial and field sales teams of one the largest bottling groups in the country to ensure retail priorities are executed and AOP goals are met/exceeded: Dr Pepper +.33 vol & $ share growth in 2023 (IRI)
- Develop and present quarterly joint-business plans for bottlers, distributors, and local retail customers through effective use of syndicated IRI data, customer channel data, trade information and brand facts
- Collaborate with retailers and bottler key account teams to run ads, lead employee incentives, and invest in pricing/coupon support while effectively utilizing $1.5 million trade spend budget
Territory Sales Manager
Keurig Dr Pepper
10.2018 - 04.2021
- Negotiated a calendar marketing agreement (CMA) with Baker’s Exxon in which we added 25 new SKU’s of our brands in over 15 stores
- Contributed to increase in sales for carbonated soft drinks by 4.7% (+161.5k cs), emerging brands by 26.8% (+41.9k cs), and finished goods by 3.9% (+49.9k cs) vs PY in my territory by selling in incremental displays in over 100 accounts
- Developed sales forecasts using key sales metrics and delivering presentations in joint business planning with both the distributor and key account
Account Development Representative
Keurig Dr Pepper
05.2017 - 10.2018
- Oversaw sales and distribution of our products for hundreds of accounts across Tri-State area
- Developed and maintained relationships with store managers so that our products are displayed frequently
- Responsible for completing weekly/monthly excel spreadsheet reports and analyzing sales data
Education
Master of Business Administration - Analytics & Strategic Management
Villanova School of Business
08.2022
Bachelor of Science in Food Marketing - Food Marketing
Saint Joseph’s University
05.2017
Skills
- Business Development And Planning
- Coaching And Mentoring
- Key Account Development
- Brand Commercialization
- Relationship Selling
- Presentations And Proposals
- P&L Analysis
- Forecasting And Reporting
- Inventory Reporting
- Budgeting And Allocation
Leadership Experience
Saint Joseph’s University Division I Men’s Soccer - Team Captain
Timeline
Regional Sales Manager
Keurig Dr Pepper
04.2021 - Current
Territory Sales Manager
Keurig Dr Pepper
10.2018 - 04.2021
Account Development Representative
Keurig Dr Pepper
05.2017 - 10.2018
Master of Business Administration - Analytics & Strategic Management
Villanova School of Business
Bachelor of Science in Food Marketing - Food Marketing
Saint Joseph’s University