JAMES M. HOUSTON IV

• Participated in brainstorming sessions to generate creative ideas for campaigns.
• Developed processes to continuously monitor external advertising sphere to identify and deliver relevant insights for businesses.
• Recommended specific advertising strategies based on company goals, developing individualized plans to generate revenue and build customer base.
• Collaborated with creative teams to produce engaging advertisements for clients, resulting in increased brand awareness.

Part-time teaching schedule with 145+ students in 7 classes providing instruction in Audio Visual Production and Digital Animation.

• Evaluated students' academic growth, developed content for course work, recorded appropriate grading and progress reports to gauge performance.
• Offered supplemental and individualized instruction for mildly at-risk students on a mental health spectrum.
• Consulted with teachers in other disciplines to identify and adopt successful instructional strategies.

• Leveraged proven sales methods to increase revenue and surpass sales objectives.
• Consulted with outdoor and digital device advertising specialists to establish new business partnerships through exploratory and informative meetings focused on adding value and client benefits.
• Expanded YOY revenue in 2018, 2019 resulting in 96 % sales increase over a three year period.

• Leveraged processes such as role playing, simulations, team exercises, group discussions, videos and lectures, to instruct participants in consultative media selling methods.
• Assumed ownership of all sales training program initiatives, content creation and department communications.
• Assessed training needs of 55 sales representatives through surveys, interviews and management team feedback.

• Managed portfolio of 55+ advertising accounts totaling $1.25 million in sales annually.
• Developed and implemented creative, cost effective programs which increased client retention rates by 20% compared to prior year.
• Negotiated prices, terms of sale and service agreements.
• Trained peers and management team on internal system supports and implementation plans.

• Position reports to Publisher/President, five managers report to position, staff of 20 FTE\'s and 150+ contractors.
• Increase subscription revenues for seven local newspapers via subscription growth promotions and improved operating efficiency.
• Developed annual sales and operation department budgets, $1.8mm.
• Reviewed operational records and reports to project sales and department financial performance.

• Position reports to Publisher/President, six managers report to position, staff of 20 FTE\'s and 150 + contractors.
• Increase subscription revenues for eight local newspapers via subscription growth promotions and improved operating efficiency.
• Developed annual sales and operation department budgets, $1.8mm.
• Reviewed operational records and reports to project sales and department financial performance.