Jameson Beard

Leadership & Training

• Directed ~140 Brand Ambassadors (sales reps) across North America
• Spearheaded 3 separate product line launches and implemented execution plans
• Created and implemented a special event bundle pitch, resulting in 119% attachment rate across the salesforce.
• Designed and executed comprehensive training programs, improving new hire onboarding and sales performance.

Sales Performance

• Ranked #1 of 138 North American sales reps in 2024 generating ~$4.9M in sell-through product sales and exceeding sales objectives by 177%.
• Earned Traeger Best in Show Award and Sales Representative of the Year (2015, 2019, 2022)
• Recognized in Traeger President’s Club (Top 10% Annual Sales) in 2013-2024.
• Traeger Roadshow of the Year Award Winner (Cowboy Christmas, Las Vegas) —Achieved $2.78M revenue, 10 days (2024).

• Increased team performance by implementing tailored training programs.
• Developed strategies for improving skills and technique.
• Enhanced player motivation by organizing engaging practice sessions.
• Motivated athletes, fostering a positive and competitive environment.

• Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
• Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
• Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
• Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.