James P. Douglas
Global Growth Marketing
New York,NY
Summary
Innovative, strategic growth marketing lead with deep expertise in consulting, global marketing, team leadership, social media, search engines, user-centric design, platform management, and relational database design. Over 20 years of digital experience leading large, growth-focused teams and managing complex, high-profile global projects.
Overview
25
25
years of professional experience
Work History
SVP, Performance Marketing / Global Head of Growth, Measurement, & Learning
Publicis Media
12.2019 - Current
- Lead global growth marketing and performance measurement efforts for a key account across 92 markets, managing team of 35
- Responsible for global deployment of the Repeatable Growth Model, in partnership with Bain Consulting
- Oversee all global media measurement efforts across media in excess of $1.25bn in investment across traditional (TV/OOH/Print/Cinema) and digital (paid search/SEO, social media, eCommerce/retail media, and programmatic video/display/CTV), coordinating across local and global teams for consistent reporting and analysis
- Enable advanced AI capabilities across media planning and activation, insights generation, and best practice implementation global and local teams
SVP, Head of Media
Reprise (IPG Mediabrands)
05.2018 - 11.2019
- Led performance efforts across paid search, paid social, and eCommerce overseeing media practice of over 230
- Managed all key partner activities across Google, Facebook, Amazon, Apple, Twitter, Microsoft (Bing and LinkedIn), Snapchat, Reddit, Pinterest, and TikTok, coordinating key partner agreements and commitments for holding company
- Successfully grew investment across these key channels from $800mm to $1.4bn in just under 2 years
- Supported client delivery team efforts across over 80 high profile clients, including Coca-Cola, Merck, Johnson & Johnson, Hulu, Sony Pictures, Spotify, Hershey’s, Lego, Estee Lauder, Mattel, Dr. Pepper/Snapple, AstraZeneca, and McCormick
- Proactively set-up and managed remote insourced teams in Manila and Mexico City to diversify staffing approaches and pricing options for clients
SVP, Social Media
Society (IPG Mediabrands)
03.2016 - 05.2018
- Managed creation and growth of Society, a new social-media focused agency within IPG Mediabrands
- Created paid social practice within IPG Mediabrands, growing direct investment with social platforms from $10mm to over $400mm in under 2 years
- Built world-class team from 0 to over 100, ensuring buy management processes, advanced skills development, QA and oversight across this team during this period of rapid growth
- Responsible for media partnerships across Facebook, Twitter, LinkedIn, Snapchat, Pinterest, Reddit, and TikTok
VP, Real-Time Biddable Media
Universal McCann (IPG Mediabrands)
07.2012 - 03.2016
- Managed all West Coast-based performance media efforts for Universal McCann, including Microsoft, Charles Schwab, Wells Fargo, Cathay Pacific, and Ghirardelli accounts
- For Microsoft, managed Paid Search, Social Media, and eCommerce efforts across more than 60 countries worldwide ensuring consistency of planning, build, and innovation for budgets in excess of $75m annually
- Developed innovative training and coordination for biddable media efforts (Search, Social, Programmatic, eCommerce) across UM West Coast teams that was adopted across wider US client teams
Director, Media
Organic (Omnicom Media Group)
04.2011 - 06.2012
- Managed 10 performance media experts, to maintain Paid Search and SEO activities for key global clients
- For Hilton Worldwide, managed $30mm in annual media spend for the 10 brands of Hilton Worldwide which generated excess of $1bn in booking revenue
- Additional performance media management and SEO consulting for Walmart, Pepsi, Smuckers, and Spectrum Cable
Director, Client Services
IProspect (Dentsu Network)
03.2010 - 03.2011
- Managed a team of 25 marketing experts across 20 clients, including Skype, Electronic Arts, Ameriprise, Virgin America, Re/Max, Sony, Harry & David, and Cost Plus/World Market
- Drove innovation across emerging local search, social media, display systems, and advanced analytics
- Maintained client renewal rates over 95%, and annual revenue in excess of $4.5mm
Principal Strategist
Isobar / Molecular (Dentsu Network)
09.2007 - 03.2010
- Provided strategic digital marketing consulting services for Fortune 500 companies, including Kaiser Permanente, First Data, AIG/AIU, Alico, Autodesk, P&G, Samsung, 21st Century, Ubisoft, Alberto Culver, and ACE Group
- Client-focused work in user centric design, information architecture, social networking, global search engine optimization, web globalization, content management systems, and process engineering
- International in-market work experience in Asia Pacific, Europe, Middle East, Africa, and Latin America
Manager, Globalization Strategy
Ion Global
12.2004 - 09.2007
- Provided strategic consulting services to Fortune 500 companies for online global content and services, including Seagate, AIG, Alico Japan, Wells Fargo, Southwest Airlines, Juniper Networks, and McAfee
- Managed successful completion of client projects with an estimated annual billing ranging from $1.2-3.4mm
- Frequent speaker at IQPC Content Week / Search Engine Strategies conferences
- (Note: Ion Global acquired by Aegis Dentsu Network in 2007, and integrated into Isobar / Molecular)
Technology and Program Manager
24/7 Real Media
02.2003 - 12.2004
- Managed a team of 9 technical resources to develop, implement, and evaluate new search engine-based advertising management and ad serving products
- Designed a new Web-based client management system, resulting in improved efficiency and creation of licensing opportunities
- Managed XML-based feeds for over 30 search engines, 450 affiliates, and 2,000 partner advertisers
Director, International Content
Ask Jeeves, Inc.
01.1999 - 05.2002
- Managed 40 people from 14 countries and was responsible for successfully launching new search engines in Europe, Australia, Japan, Latin America, the United Kingdom and Ireland
- Managed the internationalization and localization efforts of Ask.com proprietary Natural Language Processing software in 5 languages (Spanish, German, French, Italian, and Japanese)
Education
Master of Arts -
The Catholic University of America
Washington, DC 05.2001 -
Bachelor of Arts -
James Madison University
Harrisonburg, VA 05.2001 -
Skills
Global Marketing Leadership
Management Consulting / Change Management
Revenue Growth / Profitability Forecasting
Team Leadership and Development
Global eCommerce / Retail Media
Social Media Strategy / Paid Social
Programmatic Display, Video, OTT
Data Analysis and Measurement
Content Management / Workflow Design
Timeline
SVP, Performance Marketing / Global Head of Growth, Measurement, & Learning
Publicis Media
12.2019 - Current
SVP, Head of Media
Reprise (IPG Mediabrands)
05.2018 - 11.2019
SVP, Social Media
Society (IPG Mediabrands)
03.2016 - 05.2018
VP, Real-Time Biddable Media
Universal McCann (IPG Mediabrands)
07.2012 - 03.2016
Director, Media
Organic (Omnicom Media Group)
04.2011 - 06.2012
Director, Client Services
IProspect (Dentsu Network)
03.2010 - 03.2011
Principal Strategist
Isobar / Molecular (Dentsu Network)
09.2007 - 03.2010
Manager, Globalization Strategy
Ion Global
12.2004 - 09.2007
Technology and Program Manager
24/7 Real Media
02.2003 - 12.2004
Master of Arts -
The Catholic University of America
05.2001 -
Bachelor of Arts -
James Madison University
05.2001 -
Director, International Content
Ask Jeeves, Inc.
01.1999 - 05.2002