James T. Peifer
Birmingham,AL
Summary
Highly-skilled Digital Campaign Manager with strong background in planning, executing and analyzing online marketing campaigns. Strengths include strategic thinking, creative problem-solving and leadership skills necessary for managing multiple projects simultaneously. Have made significant impact in previous roles through innovative campaign strategies designed to increase brand awareness, drive web traffic and boost sales conversions.
Overview
3
3
years of professional experience
Work History
Campaign Manager
Martin Retail Group
Birmingham, AL
04.2025 - Current
- Served as Campaign Manager for Chevrolet West (Tier 2), managing Western markets.
- Owned digital media strategy for 5 LMAs: Bakersfield, CA; Honolulu, HI; Palm Springs, CA; Santa Barbara, CA; and Yuma, AZ.
- Specialized in digital media planning and buying, overseeing campaigns from strategy through execution.
- Partnered with the Account Director to plan the 2026 digital media budgets and strategy.
- Executed and managed Q1–Q4 digital media buys, ensuring timely launches and delivery.
- Analyzed and reported on digital performance analytics, advising the AD on optimizations and insights.
- Collaborated with linear planners to ensure cross-channel audience reach for priority vehicle nameplates.
Junior Planner
Martin Retail Group
Birmingham, Alabama
04.2024 - 03.2025
- Served as a Junior Media Planner for Chevrolet North Central Region (Tier 2).
- Owned media planning for six LMAs: Cedar Rapids, IA; Champaign, IL; Davenport, IA; Peoria, IL; Rapid City, SD; and Sioux Falls, SD.
- Partnered closely with the Account Director to research, evaluate, and select linear and digital media packages.
- Managed dealer-requested changes, optimizing tactics to align with market goals.
- Monitored monthly impression delivery and performance to ensure campaigns met objectives.
- Led the development of 2025 linear and digital media plans for all assigned markets.
- Presented media plans directly to dealers, using data-backed insights to justify new tactics and changes from the 2024 flowcharts.
Assistant Media Planner
Martin Retail Group
Birmingham, Alabama
08.2022 - 03.2024
- Supported Tier 2 media planning for Chevrolet in the North Central Region across multiple markets.
- Assisted North Central market planners with flowchart actualization and updates.
- Helped Account Directors build client-ready presentations using real-time, raw performance data.
- Analyzed and organized data to support media strategy recommendations.
- Gained hands-on experience in digital and linear media planning workflows.
- Learned end-to-end media planning processes through collaboration with senior planners and directors.
Education
Bachelor of Arts - Business, Marketing
Birmingham-Southern College
Birmingham, AL2022
Certification in Tourism And Hospitality -
Florida Atlantic University
Boca Raton, FL2020
Skills
- Digital media strategy
- Media planning
- Campaign execution
- Performance analytics
- Market research
- Effective communication
- Team collaboration
- KPI tracking
- Cross-channel marketing
- Client presentation
Other Experience
- Soccer Referee - Alabama High School Athletic Association
- Collegiate Athletics - Birmingham Southern Mens Soccer
- President - BSC Aviation Club
- Sigma Chi Fraternity
References
References available upon request.
Timeline
Campaign Manager
Martin Retail Group
04.2025 - Current
Junior Planner
Martin Retail Group
04.2024 - 03.2025
Assistant Media Planner
Martin Retail Group
08.2022 - 03.2024
Bachelor of Arts - Business, Marketing
Birmingham-Southern College
Certification in Tourism And Hospitality -
Florida Atlantic University