James Lim
Hotel Executive
Pleasanton,CA
Summary
Results-driven hotel executive with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
A visionary leader with 30+ years of experience in luxury and lifestyle, full-service hotels in the San Francisco Bay Area with emphasis on motivational leadership, effective management and successful financial operations.
Overview
31
31
years of professional experience
Work History
Sr Vice President
Sunland RV Resorts
La Jolla, CA
08.2020 - Current
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership. Achieved highest revenues in 30 years in 2021 with 17% increase year-over-year and 10% forecasted increase in 2022 over last year by implementing ADR-driven strategies.
- Developed measurement tools, dashboards, and reports to track lag and lead metrics on adoption and effectiveness of initiatives.
- Oversaw hiring adding valuable, talented professionals to strengthen management team.
- Restructured Marketing and Revenue Management departments to improve overall efficiency.
- Developed, coached and provided feedback to top-performing teams using strong leadership and analytical thinking skills.
General Manager
Omni Hotels & Resorts
San Francisco, CA
03.2015 - 08.2020
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning. In 2016, EBITDA had 14% year-over-year growth and $1.088M higher than previous record EBITDA year for property (9.5% growth over previous high). Food and Beverage profit surpassed budgeted expectation by $231K , and surpassed performances of previous years.
- Designed unique associate recognition program that boosted productivity and improved employees' engagement level. Hotel achieved its highest Employee Satisfaction Index in 2016.
- The Forbes-recommended, 4-Diamond Omni Hotel has become the San Francisco residence for visiting Fortune 500 executives and discerning travelers, who appreciate its old-world glamour and sublime service. Its celebrated restaurant, Bob’s Steak & Chop House, is a vibrant gathering place for the local community. The Omni was named one of the best hotels in San Francisco by Condé Nast Magazine, a recipient of the Hotel Heroes’ Community Spirit Award in 2016, and the 2016 National Best Places to Work for in Wellness. In 2016, hotel had the highest score in overall guest experience in the company.
Area Managing Director
Joie De Vivre Hospitality
San Francisco, CA
01.2011 - 02.2015
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
- Led change and transformation across business areas to deliver benefits and align company resources. Oversaw operations of six Joie de Vivre branded hotels and restaurants of Commune Hotels + Resorts in San Francisco, including Hotel Adagio, Phoenix Hotel, Rex Hotel, Laurel Inn, Del Sol and Galleria Park Hotel and acted as the Task Force GM for the Hawaii hotels during numerous hotel transitions.
- Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.
General Manager
Joie De Vivre Hospitality
San Francisco, CA
06.1999 - 12.2010
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning of various JDV hotels as General Manager.
- Spearheaded the transition of the Joie de Vivre brand to Hotel Durant, its multi-million dollar renovation and the re-launch of the full-service, boutique-hotel in Berkeley. Assisted in concept development of the gastropub and the dining room of Henry’s restaurant and achieved the highest revenues ever for the hotel. Hotel Durant also received the green certification during prior to its re-launched and also received theCity of Berkeley’s Sustainability Award in 2009 and California Hotel & Lodging Association’s Good Earth Keeping Award in 2010. Elected as the Chairperson of the Visit Berkeley in 2010.
- Implemented the "Joint Study Action Team" to improve communications and relationships with union staff and management, which resulted to an increase of ESI from 75% to 94%.
Rooms Division Director
Palace Hotel, Luxury Collection
San Francisco, CA
04.1991 - 06.1999
- Pre-opening team member of the $175-million dollar renovated Luxury Collection hotel.
- Spearheaded programs that increased sales, improved training / employee performance, introduced competitive product and service offerings, & enhanced administrative operations. Functioned as an assistant food & beverage manager for a year and increased the level of service and productivity in banquets and other outlets.
- Palace Hotel was one of the top ten hotels in Starwood’s guest satisfaction index, competed with over 300 hotels worldwide. Recipient of the hotel’s Manager of the Year award in1994.
Education
MBA - Marketing
Golden Gate University
San Francisco, CABachelor of Science - Hotel, Restaurant And Tourism Management
Golden Gate University
San Francisco, CA06.1990
Certificate - Certified Hotel Administrator
American Hotel & Lodging Association
Washington, DC2019
Skills
- Industry and San Francisco Market Expertise
- Servant Leadership
- Leadership and People Development
- Integrity and Transparency
- Revenue Growth
- Innovative and Visionary
Accolades
· General Manager of the Year Award, Omni Hotels & Resorts, 2019
· Outstanding Community Service Award, Asian Women's Resource Center,
San Francisco, 2019
· Best Concierge Supporting GM Award, Where Magazine's
Silver Plume Awards, 2019
· Outstanding General Manager of the Year (Large Property), C.H.&L.A., 2018
· Service Excellence Award, Omni Hotels & Resorts, 2017
· Joie de Vivre's Core Value Award Recipient, 2006, 2008, 2009, 2010
· San Francisco Hotel Council, Board Chair, 2018-2019
· San Francisco Travel Association, Vice-Chair, 2015 - 2020
· California Hotel & Lodging Association, Secretary/Treasurer, 2017 - 2020
· Tourism Improvement District, Vice-Chair, 2017-2019
· Visit Berkeley, Board Chair, 2008-2010
Timeline
Sr Vice President
Sunland RV Resorts
08.2020 - Current
General Manager
Omni Hotels & Resorts
03.2015 - 08.2020
Area Managing Director
Joie De Vivre Hospitality
01.2011 - 02.2015
General Manager
Joie De Vivre Hospitality
06.1999 - 12.2010
Rooms Division Director
Palace Hotel, Luxury Collection
04.1991 - 06.1999
MBA - Marketing
Golden Gate University
Bachelor of Science - Hotel, Restaurant And Tourism Management
Golden Gate University
Certificate - Certified Hotel Administrator
American Hotel & Lodging Association
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