Jamie A. Huffer
Sedona,AZ
Summary
Experienced Content Marketer with over 5 years of experience. Proven track record in creating engaging and impactful content across various digital platforms. Applying for the position of Content Marketing Specialist at Modern Tribe to leverage skills in conversion-focused content strategy and SEO writing to drive brand awareness and lead generation. Proficient in writing for various eCommerce, SaaS, PaaS, SEO, and other technical fields.
Overview
7
7
years of professional experience
Work History
Digital Content Producer
Runic Labs
10.2022 - Current
- Driving social media engagement through strategic posting schedules, tailored hashtag usage, and engaging visual asset creation, resulting in 247% increase in social following.
- Leading cross-functional teams of 2-3 via remote meetings to derive user insights from market research and A/B testing to boost mobile app revenue.
- Managing editorial calendar, ensuring timely publication of relevant, high-quality content that resonates with target audiences.
- Tracking analytics and user activity for behavioral patterns along user journey that impact app conversion rate.
- Coordinating with external partners and influencers to create value-added digital collaborations that elevate brand visibility.
UX Researcher
Ninja Chemist
01.2020 - Current
- Streamlining product design process through effective collaboration with cross-functional teams, ensuring seamless integration of UX research findings with over 50% increase in time saved.
- Spearheading in-depth user interviews and gathering valuable insights to inform product development decisions.
- Optimizing user flows by mapping customer journeys and identifying areas of friction within digital experience, increasing user retention by 136%.
- Influencing product strategy by synthesizing user needs into actionable insights for executive decision-makers.
- Driving content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
- Liaising with team to capitalize on warm engagement from demand generation and content marketing initiatives.
Branding & Marketing Associate
atmosol
04.2017 - 10.2018
- Building and implementing a digital content marketing strategy resulting in 525% increase in homepage views.
- Creating and implementing targeted funnels to acquire new leads and nurture MQLs to SQLs, resulting in 261% increase in sales velocity from previous fiscal year.
- Managing data collection processes, producing targeted reports, and conducting data analysis on inbound and outbound marketing and sales campaigns.
- Defining style guide, tone, brand voice, and content strategy, publishing original content, leveraging employee expertise, and building relationships with PaaS and SaaS partners.
- Brainstorming, researching, writing, editing, and optimizing on-site content (case studies, articles, blog posts, etc), long-form content (eBooks, whitepapers, guides, etc), social media posts, landing pages, email campaigns, etc.
- Led digital content strategy that increased organic website traffic by 120% within 6 months through SEO best practices, targeted content creation, and multi-platform distribution, resulting in increased lead generation and revenue.
Education
Bachelor of Arts - Business Law
W. P. Carey School of Business
Tempe, AZ12.2016
Bachelor of Science - Business Entrepreneurship
Arizona State University
Tempe, AZ12.2016
Skills
- SEO Writing
- Copy Editing
- Google Analytics
- Conversion Tracking
- Content Strategy
- Inbound Marketing
- Messaging Maps
- Business Model Canvas
- Funneling Leads
- Converting MQL to SQL
- MailChimp / Act On / Klayvio
- Front-end WordPress Proficiency
Timeline
Digital Content Producer
Runic Labs
10.2022 - Current
UX Researcher
Ninja Chemist
01.2020 - Current
Branding & Marketing Associate
atmosol
04.2017 - 10.2018
Bachelor of Arts - Business Law
W. P. Carey School of Business
Bachelor of Science - Business Entrepreneurship
Arizona State University
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