Collaborated with in-house creatives and 5 agencies to launch 4 billboards, a popup station, and branded water refill stations for our Times Square activation. Reached ~2.5M IG users and gained national press coverage.
Producing video, animation, on-figure, still life, and editorial shoots. Incorporating AI into shotlist creation and DAM organization, saving teams time and effort on admin tasks.
Managing and monitoring entire content and production budget. Negotiating pricing with external vendors and ensuring spend is commensurate with brand goals.
Revamped on-figure videos on PDP and homepage, resulting in increased conversion.
Enacted process of color correcting new products, reducing stills shooting and costs by 25%.
Developed a process to pull shoots up by 3-5 months. Resulted in maximized selling on third party sites and the ability to launch sooner than planned on Rothy's.com, allowing us to hit financial goals sooner than expected.
Led the redesign of the Rothy's website, which won 2 W3 awards and resulted in a more shoppable and customer friendly site.
Managing omni-channel workload and tracking projects in Wrike, ensuring timely delivery of all initiatives.
Overseeing weekly site updates for launches, brand moments, PDP, and up to 10 promos/year, ensuring a strong brand presence in each area.
Producer Coordinator, Weddings
Minted
San Francisco, USA
12.2019 - 04.2020
Enhanced brand engagement while overseeing creative development of web, email, social, direct mail, photography, and video projects.
Adapted timelines and plans due to shifting company priorities, maintaining brand consistency across platforms.
Executive Assistant
Artsy
New York, USA
12.2017 - 12.2018
Enhanced team productivity by anticipating and resolving roadblocks, organizing CEO's emails, coordinating all domestic and international travel, and managing schedules of C-level stakeholders.
Facilitated communication between organization and executives, fostering business relationships.
Coordinated leadership and strategy outings and improved execution of board meetings.
Studio + Office Manager
Oliphant Studio
Brooklyn, USA
07.2014 - 12.2017
Balanced budget, project scope, and deadlines to deliver hand painted assets for Fashion Week runways, photography, and film shoots.
Streamlined order fulfillment and photography processes using protocol checklists. Redesigned studio storage, guaranteeing safer conditions for inventory.
Managed accounts for new and long-term clients, facilitating communication between internal creative team and customers.
Led inventory viewings and discussed client requests, which contributed to 20% of studio monthly revenue.
Freelance Prop Stylist + Coordinator
Mary Howard Studio
Brooklyn, USA
10.2013 - 02.2015
Collaborated with set designers to enhance visibility of high profile brands.
Developed and executed editorial and advertising content for fashion and media brands through concept development, prop construction, set decoration, and on-site photoshoot coordination.