Jamie Agresta
Summary
As a creatively inclined Digital Marketing Campaign Specialist with 3+ years in the industry, I bring a unique blend of hands-on expertise and support to the collective process of executing impactful campaigns that captivate audiences and drive tangible results. I thrive in client relations and understanding client objectives, as well as knowledge and contribution to the exceptional executions of multiple campaign types, such as Paid Search and Social, Display, Online Video and OTT. My journey is marked by a commitment to continuous growth and the = mastery of various technologies, and continuing to build meaningful connections with clients and colleagues alike. I am passionate about sparking conversations, fostering engagement and innovation, and making a lasting impact in the ever-evolving digital landscape.
Overview
3
3
years of professional experience
Work History
Digital Marketing Campaign Specialist
Shift Digital
07.2022 - Current
- Documenting Account Direction: Clearly documenting monthly account direction and disseminating it to the appropriate teams and channels. Documentation of campaign strategies objectives ensuring alignment with client goals.
- Maintaining Client Information: Curating and maintaining records of important client information. Familiarity with tracking campaign details such as offers, content requests, and timelines to ensure alignment with client objectives.
- Establishing Timelines: For deliverables both externally and internally, ensuring accountability and timely execution. This includes setting deadlines for campaign launches, content creation, and reporting.
- Participation in Client Meetings: Participation in client meetings regarding project or campaign status, requirements, and timelines.
- Collaborating with Directors of Client Services: Collaboration with senior team members to digest and convey direction for the month, ensuring everyone is aligned with objectives.
- Project Timeline Evaluation: Overseeing campaign launches. Familiarity with obtaining monthly offers, managing team communications, and ensuring smooth day-to-day operations.
Website Assistant
Shift Digital
05.2021 - 07.2022
- Conducted regular website audits to identify and resolve technical issues, ensuring optimal site performance, security, and accessibility.
- Conducted A/B testing and usability testing to gather user feedback and data-driven insights for website optimization and enhancement.
- Contributed to the improvement of SEO strategies by optimizing website content for search engines and monitoring keyword rankings and traffic analytics.
Education
Bachelor Of Arts - English
Oakland University
Rochester, MI04.2020
Associate in Liberal Arts - English
Oakland University
Rochester, MI12.2012
Skills
- Excellent written and verbal
- Detail Oriented
- CRM
- Proficiency in Excel and Powerpoint
- Creative
Timeline
Digital Marketing Campaign Specialist
Shift Digital
07.2022 - Current
Website Assistant
Shift Digital
05.2021 - 07.2022
Bachelor Of Arts - English
Oakland University
Associate in Liberal Arts - English
Oakland University
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