Jamie Claeys
Denver,CO
Summary
Experienced marketing leader with over 10+ years in small to medium business (SMB) marketing, growth and lifecycle, and integrated campaign marketing. Proven track record in developing and executing marketing strategies that drive awareness, acquisition, retention, and growth. Adept at collaborating with cross-functional teams to achieve business goals and enhance customer experience.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Associate Director, SMB Marketing
DAT Freight & Analytics
06.2022 - Current
- Led the development and execution of SMB and Enterprise marketing strategies, aligning with overall business goals.
- Implemented new SMB acquisition and retention strategies, resulting in a 4% increase in closed-won sales and a 5% increase in overall lifetime value
- Implemented new pricing strategies, exceeding forecasted YoY targets, resulting in a 14% increase in average MRR.
- Maximized revenue potential by 80% over a five-year horizon by resegmenting the business.
- Led integrated marketing campaigns across various channels, maximizing reach and impact.
- Collaborated with cross-functional teams to optimize customer journey and enhance user experience.
Director, Industry Strategy & Product Marketing
FarEye
03.2021 - 05.2022
- Formed go-to-market strategies for over 30 countries, resulting in sustained growth with 2x improvement in sales conversion rates
- Increased inbound pipeline by 30% with integrated marketing strategies.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Oversaw product marketing strategies, ensuring successful launches, helping to increase revenue growth by 5%
- Led cross-functional teams in market research, informing product positioning and roadmap development.
- Optimized sales enablement materials, shortening sales cycles by 8%.
Director, Product Marketing
Trimble Transportation
07.2018 - 03.2021
- Created marketing strategies with a focus on revenue attribution against strategic business plans
- Influenced $2.3 M of revenue with strategic go-to-market plans, capturing increased market share and wallet share
- Increased product awareness by developing and executing targeted marketing campaigns.
- Spearheaded market and competitive intelligence programs, informing strategic decision-making.
- Managed channel and partner marketing programs for four portfolio areas across the business
- Resegmented markets, ensuring a tighter product-market fit and optimized marketing strategies.
- Collaborate with executive-level leadership to co-write divisional-level long-range plans.
Product Marketing Manager
Trimble Agriculture
03.2014 - 07.2018
- Spearheaded global go-to-market strategies, driving early-release programs and commercialized product launches.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Managed a global go-to-market budget, spanning a portfolio of 4 product lines and 20 products.
- Implemented strategic marketing programs, yielding a 50% increase in MQLs and over $500k in new product sales
- Launched a partner/channel marketing platform for global partner channels across four regions.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
Product Manager
Trimble Agriculture
12.2011 - 12.2014
- Created Trimble Ag Developer Network strategy, including go-to-market strategy, private user forums, contractual agreements, and product roadmap.
- Managed the launch of a commercial App Marketplace, enabling increased market penetration
- Created strategic go-to-market strategies for SDK and API integrations, enabling increased partner relationships.
- Identified and created a new customer segment opportunity for the division through market research
- Was the subject matter expert for NextGen displays, becoming a resource for frontline sales teams while closing deals.
- Developed product documentation to communicate upcoming features and products to internal teams.
Education
Bachelor of Fine Arts -
Colorado State University
Fort Collins, ColoradoSkills
- Strategic Planning & Execution
- Go-to-market Strategy
- Leadership & Team Building
- Business Development
- Growth Marketing
- Customer Marketing
- Partner Marketing
- Analyst Relations
- Operations Management
- Corporate Communications
- Strategic leadership
- Coaching and Mentoring
Certification
- Pragmatic Marketing
- Lean Sigma Six
- Behavioral Economics
Timeline
Associate Director, SMB Marketing
DAT Freight & Analytics
06.2022 - Current
Director, Industry Strategy & Product Marketing
FarEye
03.2021 - 05.2022
Director, Product Marketing
Trimble Transportation
07.2018 - 03.2021
Product Marketing Manager
Trimble Agriculture
03.2014 - 07.2018
Product Manager
Trimble Agriculture
12.2011 - 12.2014
Bachelor of Fine Arts -
Colorado State University
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