Jamie Collier
Winter Garden
Summary
SEO Strategist with a non-linear business career built through hands-on problem solving, self-directed learning, and ownership across every level of digital growth. Specializes in building scalable search systems that align technical SEO, GEO, content architecture, analytics, and business goals. Known for translating complex performance data into clear priorities and long-term growth strategies. Brings a strong foundation in operations, customer insight, and cross-functional collaboration developed through years of leadership and frontline roles.
Overview
21
21
years of professional experience
Work History
Founder & SEO Strategist
Queer and Unbroken
09.2025 - Current
- Founded and scaled an independent digital publishing platform, owning end-to-end SEO, analytics, and content systems from inception.
- Designed full SEO architecture including site structure, taxonomy, internal linking, and accessibility standards
- Implemented analytics tracking and performance monitoring to guide editorial planning and optimization
- Built sustainable organic growth systems that scaled the platform from zero traffic to thousands of page views
- Established publishing and optimization workflows to support long-term discoverability and consistency
- Balanced creative storytelling with technical execution and performance accountability
- Achieved 2,000+ Views within the first twelve weeks organically
Marketing Specialist
PATLive
10.2024 - Current
- Own SEO strategy, analytics, and organic performance measurement across multiple SaaS web properties.
- Lead SEO strategy and prioritization across technical health, content performance, and long-term visibility goals
- Design and maintain reporting frameworks using Google Analytics and Google Search Console
- Translate performance data into actionable recommendations for optimization, planning, and resource allocation
- Oversee technical SEO, site structure, and ongoing optimization to support scalability and user experience
- Partner cross-functionally with content, sales, and leadership to align search performance with business objectives
- Accomplished ranking from around 60th when I started, to 30th within two years with new targeted keywords in the top 10
- Remote
Marketing Associate
PATLive
08.2023 - 10.2024
- Worked in a largely self-directed role during a period without an internal marketing team, building foundational SEO and content strategy skills through execution, experimentation, and feedback
- Owned organic visibility growth during a period without a formal internal marketing function
- Researched, wrote, edited, and published 62 long-form blog articles in first year
- Executed on-page SEO and content optimization while developing skills in keyword research and internal linking
- Monitored performance indicators to understand content impact and optimization opportunities
- Built the foundation for transition into strategist-level SEO and analytics responsibilities
- Remote
Customer Service Agent
PATLive
05.2021 - 08.2023
- Developed deep customer insight and communication skills in a SaaS environment, informing later marketing and SEO decision-making.
- Supported high-volume inbound communications across diverse industries
- Built strong understanding of customer needs, pain points, and language
- Supported quality assurance, training, and peer evaluation initiatives
- Maintained a nearly perfect (96% or better) audit score for the entire duration of my tenure in this role
- Remote
Assistant General Manager
Jillian’s / JBC Entertainment
01.2005 - 06.2015
- Progressed through multiple frontline and leadership roles over a decade in high-volume, multi-location hospitality environments.
- Led operations, staffing, and training for teams of 40–60 employees
- Designed and implemented training systems and performance standards at scale
- Owned operational strategy, scheduling, cost control, and consistency
- Drove process improvements that reduced turnover and improved performance
- Built long-term leadership, coaching, and business operations expertise
- Trained hundreds of employees to set up new store success
- On-site
Education
Certificate - Web Development
Lambda School
California06-2017
Skills
- Search Engine Optimization (SEO) & Technical SEO
- Generative Engine Optimization (GEO)
- SEO Audits
- Structured XML Schema
- Google Search Console & Analytics
- Strategic Planning
- WordPress
- Site Architecture
- SEO Copywriting
Websites
Timeline
Founder & SEO Strategist
Queer and Unbroken
09.2025 - Current
Marketing Specialist
PATLive
10.2024 - Current
Marketing Associate
PATLive
08.2023 - 10.2024
Customer Service Agent
PATLive
05.2021 - 08.2023
Assistant General Manager
Jillian’s / JBC Entertainment
01.2005 - 06.2015
Certificate - Web Development
Lambda School
SEO & Analytics Expertise
- SEO strategy & prioritization (technical, content, and site architecture)
- Technical SEO audits, site health monitoring, and scalability planning
- Analytics implementation, reporting frameworks, and performance measurement
- Content architecture, taxonomy, and internal linking systems
- Generative Engine Optimization (GEO) and evolving search surfaces
- Cross-functional partnership with content, leadership, and revenue teams
- Translating performance data into business-aligned recommendations