Jamie Farley
Automotive Professional
Chicago,Illinois
Summary
A results-driven automotive professional building on 25 years of OEM leadership with recent experience in dealership M&A advisory. Currently a Partner at Performance Brokerage Services, leading business development across the Texas and the Midwest. Former regional department head at Toyota, overseeing franchise operations and network development for 112 dealerships across a 4-state region.
A visionary content creator, producer, editor, and host of the groundbreaking podcast "Get in Her Lane", an internationally recognized podcast with over 20k downloads. This pioneering, female-led podcast aims to reshape industry norms, foster inclusivity, and empower diversity within the automotive sector. Known for building trusted dealer relationships, identifying growth opportunities, and bringing a thoughtful, forward-looking perspective to the evolving automotive landscape.
Overview
18
18
years of professional experience
Work History
Partner, Business Development
Performance Brokerage Services
Chicago, IL
05.2024 - Current
- Generated multiple six-figure opportunities and led pipeline growth across Texas and the Midwest, partnering with a 7-person team at the nation’s highest-volume dealership brokerage
- Co-created and co-host Driving Performance, a podcast that engages high-value dealers and thought leaders, positioning the firm as a trusted advisor in the buy-sell space
- Forged strategic partnerships with 7+ dealer state associations, securing advertising, event sponsorships, and recurring editorial placements to expand regional influence
- Represented the firm at major national conferences (NAMAD, AICPA, NADC) to drive new business, connect with investment groups, and identify opportunities with strategic partners
- Leveraged 25 years of OEM experience to connect PBS leadership with key industry players, including senior executives at Toyota Motor Sales U.S.A
Podcast Creator/Producer/Editor
Get In Her Lane
02.2022 - Current
- Creator and driving force behind 'Get in Her Lane,' a groundbreaking podcast with over 20,000 downloads dedicated to propelling the automotive industry culture forward, focusing on attracting, retaining, and fostering diversity, especially among women
- Oversee end-to-end responsibilities encompassing planning, content creation, production, post-production/editing, and podcast promotion strategies
- Recognized with the Reuters Event D.R.I.V.E Honors Shortlist Award for Empowering Women, acknowledging the podcast's impactful contribution to promoting inclusivity and empowerment within the automotive sector
Sr. Market Representation Manager
Toyota Motor Sales U.S.A.
07.2015 - 04.2024
- Regional department head managing Toyota franchise agreement operations for 112 dealerships in 4 states with over $7B in annual revenue
- Executed 25+ buy-sell proposals, conducting comprehensive buyer evaluations, which included extensive capital and pro forma analysis, dealership performance, and entity structure review
- Cultivated relationships with potential dealer owners by actively participating in networking events like NAMAD, strategically building a robust and comprehensive dealer candidate list for the region
- Ensured sales of 10 underperforming franchises
- Lead a Dealer Performance Group of 12 progressive Toyota dealers focusing on the employee experience, dealership culture, operational performance, and cutting-edge ideas in the retail landscape
- Achieved the highest 'Far Exceeded' performance rating in annual performance reviews for the last 7 consecutive years
Market Representation Manager
Lexus
01.2013 - 06.2015
- Managed Lexus franchise agreement operations for 47 dealerships in 13 states with $4.5B in annual revenue, which included franchise renewals, ownership changes, dealership relocations, and succession planning
- Ensured the best facilities in the best markets by working with dealers on 20+ facility projects, signage, and investments
- Executed market studies to identify growth in critical markets for future add-point and presented to the national executive team
Customer Services Field Manager
Lexus
06.2008 - 12.2012
- Managed a team of five District Service and Parts Managers responsible for 47 dealerships with $3.2N in revenue
- Responsible for a goodwill budget worth approximately $5M
- Increased customer satisfaction by providing in-depth consultations to dealers on customer handling processes and sharing best practices
Merchandising Manager
Lexus
04.2007 - 05.2008
- Managed an incentive budget of $3.5M
- Developed a superior Dealer Incentive Program that was recognized on a national level
- Achieved performance targets by implementing various financial strategies, including negotiations with Toyota Financial Services to buy down costs of lease and APR programs
- Managed major sponsorships valued at $2M, such as The Memorial Tournament in Columbus, OH
- Led and executed exclusive dealer event contest trips to destinations such as Napa Valley, New York, and The Bahamas, managing an approximate $500k budget per event
Education
Bachelor of Science - Marketing
Indiana University, Bloomington
Bloomington, INSkills
OEM Operations
Strategic Planning
Business Development
Dealership Consulting
Dealership M&A Advisory
Podcast Production
Timeline
Partner, Business Development
Performance Brokerage Services
05.2024 - Current
Podcast Creator/Producer/Editor
Get In Her Lane
02.2022 - Current
Sr. Market Representation Manager
Toyota Motor Sales U.S.A.
07.2015 - 04.2024
Market Representation Manager
Lexus
01.2013 - 06.2015
Customer Services Field Manager
Lexus
06.2008 - 12.2012
Merchandising Manager
Lexus
04.2007 - 05.2008
Bachelor of Science - Marketing
Indiana University, Bloomington
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