Head of Global Influencer Relations/Content Creator
City Chic Collective
Alexandria, Australia
2022 - 07.2024
- Oversaw a diverse group of 100-150 monthly Influencers from the United Kingdom, Australia, and the United States.
- Consistently update SEO expertise to drive increased organic traffic to the site.
- Generated engaging UGC for various brands such as City Chic USA, City Chic World Of Curves, Avenue (and their sister brand).
- Executed content strategies across social media platforms including Instagram, TikTok Grids as well as Facebook pages.
- Investigated diverse full figured events nationwide, fostering City Chic's growth and participation within the expanding Plus community.
- Sponsored events such as District Of Curves, Crusade Of Curves, For All Bodies, and Bigger Bodies Boston.
- Managed end-to-end coordination of fashion events, including public speaking engagements, fashion show preparation, model casting, and overseeing wardrobe selection to ensure cohesive and professional appearances.
- Developed visually appealing graphics using Canva for both Instagram stories and Facebook posts.
- Performed Live Sale Try Ons on the Facebook and Instagram pages of City Chic and Avenue.
- Interviewed Vlogs and composed Blog posts for City Chic USA and City Chic Australia websites.
- Assisted in reviewing and refining content created by Influencers and Ambassadors to uphold brand integrity.
- Successfully accomplished KPI objectives and met all project timelines.
- Scheduled content from the content calendar at peak hours to maximize engagement.
