Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jamie Fraser

Sun Valley,Idaho

Summary

Dynamic 10-year experience with recognizable success at developing productive working relationships with 3rd party resources and internal teams leveraging in-depth understanding of Amazon Marketplace rules and best practices, including operations of Vendor Central interface and Seller Central interface. Solid business background to provide “big picture” perspective on the application of e-commerce solutions to achieve strategic business goals. Trusted advisor and assistant adept at discreetly handling the most complex and sensitive business issues on Amazon.

Overview

5
5
years of professional experience

Work History

Director of Amazon

Nutrafol
10.2020 - Current
  • Manage all aspects of Amazon for a rapidly growing CPG brand
  • Adopted new processes which optimized operations, advertising, branding, creative, product launches, business development, etc
  • Facilitate monthly advertising budget of $2M through DSP + search campaigns
  • Accelerate winning growth strategies and execute them in a timely efficient manner
  • Eliminate and resolve and catalog issues with seller support- resellers, listings get removed, etc
  • Work closely with CEO, CFO, marketing, growth, and acquisition teams
  • Increased year over year revenue by 67%
  • Increased average daily revenue by 38%
  • Changes implemented by my work have lead to million dollar gains.
  • Worked closely with organizational leadership and board of directors to strategically affect operational direction.
  • Managed daily operations while overseeing multiple locations to foster increased productivity.
  • Delegated assignments based on plans, project needs and knowledge of individual team members.
  • Developed impactful and strategic partnerships with clients to drive business development.
  • Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
  • Worked with team leaders to arrange schedules based on production requirements and available resources.

Owner

5B Consulting
03.2017 - 10.2020
  • Hired to develop winning online marketing strategies, increase brand recognition and drive e-commerce business growth, execute e-commerce marketing operations
  • Front line problem solver for business performance maximization, sales and marketing opportunities expansion, order growth, ROI
  • Drive e-commerce sales with consumer intent for long-term revenue, profitability, and market share gains
  • Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Devised processes to boost long-term business success and increase profit levels.
  • Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.

Education

Bachelor of Science - Psychology, Business

University of Kansas
Lawrence, KS
05.2013

Online Business Analytics -

Harvard Business School

Skills

  • Seller & Vendor Central Expert
  • International Amazon Expansion
  • Team Growth/People Management
  • Financial Reporting
  • Industry Trend Analysis
  • Financial and Economic Data
  • Strategic Vision
  • Online Store Management
  • Operational Efficiency
  • Competitive Market Evaluation
  • Online Marketing
  • Business Operations
  • Search Marketing

Timeline

Director of Amazon

Nutrafol
10.2020 - Current

Owner

5B Consulting
03.2017 - 10.2020

Bachelor of Science - Psychology, Business

University of Kansas

Online Business Analytics -

Harvard Business School

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