JAMIE ARIAS
Brooklyn
Summary
Dynamic marketing professional with a proven track record at Diageo, excelling in commercial planning and digital e-commerce strategies. Expert in driving sales growth through data analysis and impactful retail partnerships. Adept at managing multi-million dollar budgets while fostering collaboration across teams to achieve ambitious business objectives.
Overview
12
12
years of professional experience
Work History
Commercial Planning & Activation Manager, 21Seeds Tequila
Diageo
New York
04.2021 - Current
- Develop national and regional commercial programs based on brand/channel insights to drive sales and improve rate of sale.
- Collaborate with sales, activation, and e-commerce teams to seamlessly execute brand programs across all channels, prioritizing commercial targets such as retail sales, case volume, PODs, brand visibility, and sampling effectiveness.
- Oversee agencies to develop impactful commercial programs that drive sales metrics and align with brand strategy.
- Collaborate with multi-functional teams to identify new distribution and customer acquisition opportunities.
E-commerce Strategy & Partnerships Manager
Diageo
New York
04.2021 - Current
- Built relationships and robust marketing plans with six retailers to accelerate the growth of spirits online sales and market share, while sustaining a 25% digital share of voice on retailer websites.
- Pitched marketing campaigns to retailers to promote brand engagement, conversion, and loyalty.
- Optimized the online product assortment by retailer and launch innovation with best-in-class digital executions.
- Presented strategy recommendations to retailers to align on JBP objectives and plans for short/long term sales growth.
- Managed a multi-million dollar budget to support marketing tactics such as media, sponsored content, and live events.
Lancôme Digital Marketing Manager, Ulta.com
L'Oréal
New York
11.2017 - 04.2021
- Doubled Lancôme's e-comm business on Ulta.com by enhancing PDPs, optimizing content for search, creating the overall sales strategy, managing the $4M markdown budget, and developing best in class product launch plans
- Analyzed shopper data to increase traffic on priority SKUs, increase shopper AOV, and drive customer loyalty
- Partnered with an agency to build the full funnel digital media strategy across Programmatic, Paid Social, and Criteo
Marketing/Sales Finance Manager, Lancôme/Giorgio Armani
L'Oréal
New York
11.2017 - 04.2021
- Managed $150M in promotional advertising spend and influenced investment strategies with top retailers
- Dimensioned new launches, provided sales R&O call outs, and led the yearly pricing updates
North America Brand Finance Manager
Coty, Inc.
New York
10.2016 - 11.2017
- Partnered with marketing across three fragrance brands to drive sales, distribution, pricing, and investment strategies
- Provided financial counsel to regional CMO regarding launch ROI analyses, customer P&Ls, and pricing updates
- Transitioned 6 fragrance brands acquired by Coty from P&G, while delivering yearly growth and profitability targets
North America Brand/ Customer Finance Manager
Procter & Gamble
New York
07.2013 - 09.2016
- Delivered financial support to Divisional VP, commentary on key sales drivers and monthly R&Os
- Managed a portfolio of 7 retailers and 5 brands to deliver yearly sales growth and profitability targets
- Created a three year strategy plan for the Specialty Beauty retailer channel (Sephora + Ulta)
Global Business Services Financial Analyst
Procter & Gamble
Cincinnati
07.2013 - 09.2016
- Managed two global businesses and delivered budget forecast accuracy and $900K organization wide cost savings
- Led organization building activities including undergraduate recruiting and Hispanic Network events
Education
BBA - Finance
The University of Texas At Austin
Austin05-2013
Skills
- Commercial planning
- Digital, E-Commerce marketing
- Sales strategy
- Retail partnerships
- Data analysis
- Systems: Microsoft Office, SAP, Nielsen, Jira, Hyperion
Proficiencies
Microsoft Office, SAP, GPS, Nielsen, Jira, Hyperion
Languages
Spanish
Professional
Timeline
Commercial Planning & Activation Manager, 21Seeds Tequila
Diageo
04.2021 - Current
E-commerce Strategy & Partnerships Manager
Diageo
04.2021 - Current
Lancôme Digital Marketing Manager, Ulta.com
L'Oréal
11.2017 - 04.2021
Marketing/Sales Finance Manager, Lancôme/Giorgio Armani
L'Oréal
11.2017 - 04.2021
North America Brand Finance Manager
Coty, Inc.
10.2016 - 11.2017
North America Brand/ Customer Finance Manager
Procter & Gamble
07.2013 - 09.2016
Global Business Services Financial Analyst
Procter & Gamble
07.2013 - 09.2016
BBA - Finance
The University of Texas At Austin
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