Outgoing and organized business development professional with 25+ years of experience in sales, customer engagement, and strategic partnerships. Proven ability to grow pipelines, negotiate complex agreements, and build long-term relationships that drive measurable results. Proven leader with extensive experience training and motivating teams, coaching strategies for quantifiable success, and collaborating cross-functionally to drive productivity. Backed by world-class customer service training from Walt Disney World and the Estee Lauder Corporation, I apply those principles to build trust, loyalty, and long-term relationships.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Licensed Real Estate Professional
Properties of The Villages
08.2024 - Current
Built a thriving real estate business from the ground up, closing 24 homes in the first 12 months through proactive outreach, personalized client strategies, and consistent follow-through.
Serve as a trusted advisor for relocating and in-community buyers, guiding lifestyle decisions and aligning community amenities with clients’ long term goals.
Lead business development initiatives by hosting discovery sessions, touring visitors, and showcasing The Villages' amenities; successfully converting prospects into committed new residents.
Strengthen loyalty and expand referral pipelines by organizing client appreciation events, personalized follow-up programs, and community engagement efforts.
Collaborate cross functionally with builders, designers, lenders, title companies, and relocation teams to ensure seamless onboarding, inspections, financing, and closing experiences.
Apply strategic sales and negotiation techniques to secure favorable outcomes, prepare and present contracts, and manage all legal documentation with accuracy and clarity.
Leverage market insights and competitive analysis to deliver data-driven recommendations that support confident client decision making.
Customer Service / Sales / Education Lead /New Business Development
Cryo-Cell International
06.2018 - 07.2024
Promoted to New Business Development after playing a critical role in the successful merger of CORD:USE with Cryo-Cell International, ensuring operational alignment, knowledge transfer, and seamless integration of best practices.
Built and strengthened high-value partnerships with physicians, hospitals, and healthcare networks to expand market reach, enhance stakeholder trust, and improve the overall client experience.
Consistently exceeded sales, retention, and engagement targets by nurturing long-term client relationships and executing strategic outreach programs that fueled a strong, sustainable pipeline.
Increased enrollment revenue by 45% through data-driven partnership strategies, targeted outreach campaigns, and optimized lead-conversion processes.
Achieved the highest retention rate in the department, reversing 75%+ of monthly cancellations through strategic negotiation, consultative problem-solving, and customer lifecycle management.
Designed and facilitated high-impact virtual and in-person educational expos, delivering the company’s strongest close rates and generating a robust pipeline of highly qualified prospects.
Customer Service / Sales Manager
CORD:USE Cord Blood Bank
10.2011 - 06.2018
Built and scaled the sales and customer service department, tripling team size and driving a 500% increase in sales through operational improvements and strategic leadership.
Developed and implemented training, policies, and marketing strategies that enhanced revenue performance, team effectiveness, and process efficiency.
Expanded market share by partnering with physicians, healthcare providers, and external sales representatives to strengthen referral pipelines and create exclusive partnership opportunities.
Educated, consulted, and closed client enrollments across multiple channels, consistently surpassing departmental performance metrics.
Cultivated long-term client relationships, achieving a strong repeat and referral rate by prioritizing trust, follow-through, and personalized service.
Resolved high-priority client issues through proactive problem solving, protecting key accounts and maintaining long-term loyalty.
Marketing Director / General Manager
SC Salon’s DBA Matthew Michael’s Salon & Spa Experience
10.2005 - 06.2011
Served as a strategic operations partner to business owners, overseeing daily management for multiple salon and spa locations while driving initiatives that strengthened the brand accelerating growth.
Directed full operational functions, including HR, payroll, scheduling, employee relations, financial reporting, compliance, and vendor contract management across multiple locations.
Recruited, trained, and developed teams of 50+ employees, building a performance-driven culture through onboarding, coaching, and incentive programs aligned with organizational goals.
Designed and implemented training programs, policies, and educational seminars, presenting to audiences of 25–500+ and enhancing technical capabilities, customer service, and brand consistency.
Led high-impact marketing and community outreach initiatives, partnering with agencies to launch advertising campaigns and securing multi-year sponsorships with the City of Orlando.
Boosted brand visibility and lead generation through integrated marketing strategies, including digital campaigns, print advertising, promotional events, and referral-driven outreach
Recognized as the Top Earth Month Fundraiser for three consecutive years.
Education
Associate of Arts -
Brevard Community College
Cocoa, FL
Skills
Real Estate Sales & Residential Property Expertise
Contract, Escrow & Closing Coordination
Client Relationship Building & Customer Service Excellence
Lead Generation & Prospecting
Sales Strategy, Analysis & Forecasting
Cross-Functional Sales Collaboration & Coaching
Community Engagement & B2B Relationship Development
Strong Written & Verbal Communication &
Technical Proficiency
Long-Term Client Relationship Development
Certification
Licensed Real Estate Agent - March 2024
Timeline
Licensed Real Estate Professional
Properties of The Villages
08.2024 - Current
Customer Service / Sales / Education Lead /New Business Development
Cryo-Cell International
06.2018 - 07.2024
Customer Service / Sales Manager
CORD:USE Cord Blood Bank
10.2011 - 06.2018
Marketing Director / General Manager
SC Salon’s DBA Matthew Michael’s Salon & Spa Experience