Jamie Hoffman
Ham Lake,MN
Summary
Biotech professional with significant experience in leading cross-functional teams focused on market development and educational strategies in cardiology, neurology, ENT, and diagnostics. Demonstrated success in driving start-up organizations through roles in R&D, clinical operations, marketing, education, and health economics. Skilled in developing and implementing market strategies informed by economic research and payor engagement. Dedicated to creating impactful educational programs and enhancing team collaboration for superior outcomes.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Director of Clinical Education and Product Excellence
Lyra Therapeutics
01.2025 - 01.2026
- Supervised team of Clinical Educators in delivering educational content to healthcare professionals.
- Led cross-functional team to execute product development and enhancements efficiently.
- Collaborated with departments and external vendors to formulate strategies for market growth.
- Provided leadership on process improvements, ensuring scalability of commercial manufacturing.
- Mentored staff in instructional design and curriculum development methodologies.
Director of Clinical Education
Lyra Therapeutics
07.2022 - 12.2024
- Established, recruited, and directed Medical Education team tasked with training global customers at medical education events, fostering effective communication to ensure success of training initiatives including product adoption and comprehension.
- Built, hired, and managed a team of field clinical specialists who trained clinical investigators, acted as the main resource during clinical cases, and provided guidance and feedback to the commercial and research and development teams.
- Developed and executed a strategic Key Opinion Leader (KOL) plan, establishing partnerships with existing and emerging thought leaders in academic and clinical medicine across local, national, and international sectors.
- Executed an Advisory Board: planned and developed strategic content to provide critical insights into U.S. and international markets, and payer strategies.
- Spearheaded development of speakers bureau to align with company growth strategies.
- Established key KPIs to measure the success of the global training plan.
- Served on strategic executive leadership teams focused on company strategy and future commercial growth.
- Provided hands-on training to global clinical investigators on techniques, scientific data, and patient-specific criteria.
- Interfaced with and influenced a range of scientific external experts (e.g., regulators, payors, CROs, consultants, investigators) to deliver clinical programs that aligned with business strategy, and addressed patient needs.
- Worked closely with cross-functional teams, such as Medical Affairs, Research, Development, Regulatory Affairs, and Commercial, to integrate medical education initiatives with overall business strategies.
Sr. Manager of Medical Education
Abbott RDX – Alere
12.2020 - 07.2022
- Established and led the creation and development of a medical education program for a multi-billion-dollar organization.
- Executed strategic Key Opinion Leader (KOL) plan, fostering relationships with thought leaders globally.
- Formulated foundational strategy for core functions of developing team in medical education.
- Recruited professionals to ensure adequate resources for department growth.
- Managed budgeting and resource allocation for program sustainability.
- Oversaw design and development of curriculum, professional development resources, and physician courses.
- Cultivated network of physician faculty to deliver programs and maintain up-to-date course content.
Clinical and Medical Education Program Manager
Nonin Medical
Plymouth, USA
11.2019 - 10.2020
- Assumed leadership and supervision of the creation and execution of the medical education program.
- Built and implemented a global education strategy and program from the ground up.
- Drove a strategic Key Opinion Leader (KOL) plan, cultivating collaborative relationships with current and future thought leaders in academic and clinical medicine at the local, national, and international levels.
- Drove educational efforts by delivering webinars and courses on medical topics.
Clinical Marketing Program Manager
Nonin Medical
Plymouth, USA
08.2018 - 08.2019
- Key Customer Relationships: Oversaw select researcher relationships (KOLs), and drove primary VIP events and key meetings for all major medical conferences.
- Supported the sales team in influencing potential customers by delivering key clinical information (case studies, presentations, and training) as appropriate.
- Identified key business growth opportunities and worked cross-functionally to drive toward adoption, integration, or growth.
- Established and led Health Care Economics programs, ensuring strategic market growth.
- Served as a clinical relationship manager during the execution of select key clinical studies.
- Identified and developed speakers to participate in programs and symposia.
- Executed a comprehensive medical evidence plan to help clinicians understand, accept, and recommend regional oximetry, including differentiation among brands.
- Developed and drove the generation of clinical evidence for Nonin’s portfolio, which supports revenue goals (e.g., poster development, white papers, case studies, presentations, clinical evidence).
- Provided clinical input to internal teams as it related to the use of Nonin products and positioning with key customer groups.
- Facilitated the initiation, execution, authoring, and publication of select clinician-initiated projects in partnership with the clinical studies/regulatory group for Nonin-sponsored studies.
- Developed medical and scientific marketing/product material in conjunction with product management and marketing communications.
Manager, Professional Education Strategy & Design
Torax Medical
Shoreview, USA
11.2017 - 07.2018
- Managed education group that executed LINX technical training development for sales organization, implanting surgeons, and company employees on the LINX product.
- Developed KOL program to ensure adoption and utilization by academic institutions, positive representation of insurance panels and society consensus statements.
- Developed strategies utilizing adult learning principles to increase the adoption and utilization of the LINX US technology via LMS and other systems.
- Identified and defined best practices for early use of the technology and built communication platforms for all current users for constantly evolving best practices.
- Analyzed training needs, developed curriculum, and delivered assigned product training courses designed to ensure quality management of the LINX patient.
- Led educational team on integration projects to ensure smooth transition and alignment.
Regional Manager of Physician Training
Entellus Medical
Plymouth, USA
08.2015 - 11.2017
- Oversaw the execution, strategy, and development of Entellus' global expansion.
- Oversaw planning, execution, and assessment of a global physician education program.
- Developed the international market through key partnerships, KOLs, and distributors.
- Strategically build strategies with key stakeholders to drive adoption and inclusion by the NHS around the globe, including positive recommendations by the NICE guidelines.
- Developed strategies and content to ensure the adoption of the Entellus product platform and techniques, creating sustained long-term growth.
- Identified, trained, and maintained physician faculty and KOLs.
- Diagnosed and determined physician competencies and performance requirements to map improvement solutions.
- Managed a 5-million-dollar yearly budget with a value capture of $350,000 through the implementation of web-based live case training, head-model simulations, and strategically placed centers of excellence.
- Performed physician training labs with cadaveric tissue on campus, and at physician surgery centers and offices.
Sales and Physician Training Specialist
Entellus Medical
Plymouth, USA
08.2013 - 08.2015
- Developed and implemented a world class sales and physician training program from the ground up.
- Partnered with sales leadership to determine strategic business drivers as well as current and future business objectives.
- Strategically built the skills, programs, and tools of the national sales and physician training programs including:
- Outcomes/value-based selling curricula focused on critical sales competencies.
- New hire training to ensure efficient and effective onboarding.
- Sales Manager training to enable coaching and development.
- Training plans and programs across the platforms focused on continuous improvement of the skills at all sales levels.
- Ensured that all training programs meet Entellus Medical brand and legal requirements.
- Coordinated development of a global sales and physician training plan, including timelines, budgets, and production of sales and physician training content.
- Worked with marketing communications and third-party vendors, using various learning methods (e.g., in-person, web-based, etc.) to deliver effective product sales training.
- Delivered effective in-region sales training sessions (e.g., train-the-trainers) and assists sales managers in conducting in-person and train the trainer sessions.
- Analyzed and assesses training effectiveness using learning metrics and input from sales leaders, sales people and trainers to determine when revisions, enhancements, or new programs are needed to continually improve the business impact of training delivered.
- Ensured all programs included clear method for follow-up, coaching and measuring business impact.
Clinical Research Specialist
Entellus Medical
Plymouth, USA
11.2010 - 08.2013
- Provided clinical study case coverage to ensure proper technique and data collection.
- Actively managed and directly conduct clinical study activities, including the negotiation of clinical contracts, reporting of adverse event and death summaries, creation and execution of monitoring plans.
- Provided center nomination, initiation and monitoring visits to train all physicians and medical staff on protocol execution, procedures and device use.
- Created and completed study protocols and submission to FDA for 510k studies.
Clinical Research Associate
St. Jude Medical Atrial Fibrillation Division
Saint Paul, USA
04.2009 - 11.2010
- Provided case coverage and troubleshooting of ablation IDE medical devices.
- Provided center nomination, initiation and monitoring visits to train all physicians and medical staff on protocol execution, procedures and device use.
- Successfully lead a management team for developing and writing IDE annual reports, 6-month reports to FDA and final reports for two separate studies.
- Determined clinical study objectives, strategy, scope, budget and schedule in order to meet departmental needs.
- Conducted in-services for physicians and operating room/EP lab staff.
- Actively managed and directly conduct clinical study activities, including the negotiation of clinical contracts, reporting of adverse event and death summaries, creation and execution of monitoring plans.
- Directly managed CRO group of 8 individuals for compliance to SOPs and protocol requirements.
Sr. Clinical Studies Coordinator
Medtronic CRDM New Therapies and Diagnostics
Mounds View, USA
02.2005 - 03.2009
- Presented materials to physicians and nurse practitioners on clinical data and device technology at centers and in-house.
- Technical troubleshooting for ICDs, heart failure, CareLink, and EPR devices.
- Managed stress tests and subject follow-ups using Holter devices at clinical sites.
- Participated in creating FDA reports and submissions.
Education
Bachelor of Arts - Biology
University of St. Thomas
Saint Paul, MN08-2004
Skills
- Clinical education and curriculum design
- Key opinion leader strategy
- Relationship and team leadership
- Training program development
- Effective communication
- Strategic planning and market analysis
- Cross-functional collaboration
- Product development
Certification
Langevin Certified Instructional Designer - Adult learning principles and course design
Timeline
Director of Clinical Education and Product Excellence
Lyra Therapeutics
01.2025 - 01.2026
Director of Clinical Education
Lyra Therapeutics
07.2022 - 12.2024
Sr. Manager of Medical Education
Abbott RDX – Alere
12.2020 - 07.2022
Clinical and Medical Education Program Manager
Nonin Medical
11.2019 - 10.2020
Clinical Marketing Program Manager
Nonin Medical
08.2018 - 08.2019
Manager, Professional Education Strategy & Design
Torax Medical
11.2017 - 07.2018
Regional Manager of Physician Training
Entellus Medical
08.2015 - 11.2017
Sales and Physician Training Specialist
Entellus Medical
08.2013 - 08.2015
Clinical Research Specialist
Entellus Medical
11.2010 - 08.2013
Clinical Research Associate
St. Jude Medical Atrial Fibrillation Division
04.2009 - 11.2010
Sr. Clinical Studies Coordinator
Medtronic CRDM New Therapies and Diagnostics
02.2005 - 03.2009
Bachelor of Arts - Biology
University of St. Thomas